Newspaper as Repeater: An Experiment on Defamation and Third-Person Effect

1995 ◽  
Vol 72 (3) ◽  
pp. 610-620 ◽  
Author(s):  
Laurie Mason

The Third-Person Effect - the tendency to see others as more influenced than self by a mass media message - is replicated with a jury sample and extended to interpersonal communication. The effect on perceived other is found to be exaggerated when a message is reported through a newspaper rather than delivered directly by the message source. This finding is discussed in regard to its implication for inflated libel awards.

2004 ◽  
Vol 14 (2) ◽  
pp. 299-318 ◽  
Author(s):  
Hyunyi Cho ◽  
Miejeong Han

This study represents the first cross-cultural investigation of the third person effect hypothesis, which states that individuals overestimate mass media effect on others (Davidson, 1983). It is predicted that the difference between perceived effects of the media on self vs. other will be greater in an individualistic than collectivistic culture, because in the latter self and other are not as separate and the motivation for self-enhancement is not as salient as in the former. Survey data were collected from 671 South Korean (n=351) and U.S. (n=320) college students regarding their perceptions about the effects of beer commercials, liquor advertisements, television news about AIDS, and television news about the effects of smoking. The third person effect of undesirable media content emerged from both American and Korean samples, but the size was consistently greater among Americans compared to Koreans. Likewise, the first person effect was greater among Americans rather than Koreans.


1997 ◽  
Vol 74 (3) ◽  
pp. 541-556 ◽  
Author(s):  
Paul D. Driscoll ◽  
Michael B. Salwen

This study tested the “third-person effect” during the O.J. Simpson double-murder trial. The perceptual component of the third-person effect predicts that people judge themselves to be less susceptible to media influence than other people. Findings from a nationwide telephone survey indicated that respondents' self-perceived knowledge about the legal issues involved in the Simpson trial was correlated with third-person perception of a perceived “neutral” media message. Self-perceived knowledge was not correlated with third-person perceptual bias of a perceived “biased” message. It was suggested that the biased message primed respondents' perceptions of Simpson's guilt or innocence. The relative contributions of various predictors of third-person perception were assessed using regression analysis.


Author(s):  
Matthias Hofer

Abstract. This was a study on the perceived enjoyment of different movie genres. In an online experiment, 176 students were randomly divided into two groups (n = 88) and asked to estimate how much they, their closest friends, and young people in general enjoyed either serious or light-hearted movies. These self–other differences in perceived enjoyment of serious or light-hearted movies were also assessed as a function of differing individual motivations underlying entertainment media consumption. The results showed a clear third-person effect for light-hearted movies and a first-person effect for serious movies. The third-person effect for light-hearted movies was moderated by level of hedonic motivation, as participants with high hedonic motivations did not perceive their own and others’ enjoyment of light-hearted films differently. However, eudaimonic motivations did not moderate first-person perceptions in the case of serious films.


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