Parent Brand Susceptibility to Negative Feedback Effects from Brand Extensions: A Meta‐Analysis of Experimental Consumer Findings

2021 ◽  
Author(s):  
Sandra J. Milberg ◽  
Andres Cuneo ◽  
Monica Silva ◽  
Ronald C. Goodstein
Keyword(s):  
Negative Feedback ◽  
Meta Analysis ◽  
Brand Extensions ◽  
Feedback Effects ◽  
Parent Brand

scholarly journals Brand Extensions: A Qualitative Meta-Analysis Of 20 Years Of Marketing Research

2011 ◽  
Vol 2 (11) ◽  
Author(s):  
Elise Prosser ◽  
Melissa St. James
Keyword(s):  
Meta Analysis ◽  
Marketing Research ◽  
Brand Extension ◽  
New Product ◽  
Brand Extensions ◽  
Brand Names ◽  
The Past ◽  
New Product Introductions ◽  
Parent Brand ◽  
Brand Dilution

Brand extensions, or new product introductions under an existing brand name, have become increasingly popular over the past 20 years. Marketers tout brand extensions as enjoying higher market share and profitability than launching new brand names that require exorbitant advertising expenditures (Smith & Park 1992). According to some estimates, brand extensions account for more than 90% of new product introductions in some categories (Volckner & Sattler 2002). However, one study found that 27% of line extensions failed (Reddy, et al 1994). Furthermore, excessively stretching the brand to various products may risk brand dilution. A brand extension failure is seen as harming the parent brand. The authors provide a qualitative meta-analysis that summarizes sixty-three articles comprising the brand extension research over the past twenty years (1981-2000). They suggest three propositions that represent three major conclusions reached by the studies and present evidence of support for each.

Evaluating the Feedback Effects of Brand Extension on Parent Brand Equity: A Study on Indian FMCG Industry

2017 ◽  
Vol 21 (3) ◽  
pp. 305-313 ◽  
Author(s):  
Richa Joshi ◽  
Rajan Yadav
Keyword(s):  
Brand Equity ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Brand Extension ◽  
Brand Extensions ◽  
Indian Market ◽  
Feedback Effects ◽  
Equation Modelling ◽  
Parent Brand ◽  
Fast Moving Consumer Goods

Brand extension is an important strategy to utilize the credibility of the brand and to minimize the advertising costs. The strategy is used in various industries these days but fast moving consumer goods (FMCG) is such an industry which lie closer to a consumer, hence the immediate effect of any strategy can be properly viewed in this industry. The study is an attempt to provide a framework to examine the effects of brand extension strategy on parent brand equity. It is based on two real FMCG brands of Indian market and their brand extensions. Two frameworks are shown based on the two brands Saffola and Fortune with a sample size of 285 and 278 respondents, respectively. Structural equation modelling is used to analyze the effectiveness of both the frameworks. The findings indicate that brand extensions do affect parent brand equity. Therefore, extensions should be introduced in such a manner that they help to strengthen parent brand equity.

A Meta-Analysis of the Facial Feedback Literature: Effects of Facial Feedback on Emotional Experience Are Small and Variable

2017 ◽  
Author(s):  
Nicholas Alvaro Coles ◽  
Jeff T. Larsen ◽  
Heather Lench
Keyword(s):  
Publication Bias ◽  
Emotional Experience ◽  
Meta Analysis ◽  
Effect Sizes ◽  
Detection Methods ◽  
Feedback Effects ◽  
Facial Feedback ◽  
Facial Movements ◽  
Facial Feedback Hypothesis ◽  
Variance Estimates

The facial feedback hypothesis suggests that an individual’s experience of emotion is influenced by feedback from their facial movements. To evaluate the cumulative evidence for this hypothesis, we conducted a meta-analysis on 286 effect sizes derived from 138 studies that manipulated facial feedback and collected emotion self-reports. Using random effects meta-regression with robust variance estimates, we found that the overall effect of facial feedback was significant, but small. Results also indicated that feedback effects are stronger in some circumstances than others. We examined 12 potential moderators, and three were associated with differences in effect sizes. 1. Type of emotional outcome: Facial feedback influenced emotional experience (e.g., reported amusement) and, to a greater degree, affective judgments of a stimulus (e.g., the objective funniness of a cartoon). Three publication bias detection methods did not reveal evidence of publication bias in studies examining the effects of facial feedback on emotional experience, but all three methods revealed evidence of publication bias in studies examining affective judgments. 2. Presence of emotional stimuli: Facial feedback effects on emotional experience were larger in the absence of emotionally evocative stimuli (e.g., cartoons). 3. Type of stimuli: When participants were presented with emotionally evocative stimuli, facial feedback effects were larger in the presence of some types of stimuli (e.g., emotional sentences) than others (e.g., pictures). The available evidence supports the facial feedback hypothesis’ central claim that facial feedback influences emotional experience, although these effects tend to be small and heterogeneous.

Feedback Effects of Brand Extensions: The Resistance of Strong Brands

Beta ◽  
2008 ◽  
Vol 22 (01) ◽  
pp. 40-53
Author(s):  
Leif E. Hem ◽  
Lars E. Olsen ◽  
Nina M. Iversen
Keyword(s):  
Brand Extensions ◽  
Feedback Effects

Negative feedback effects of oestradiol-17ß on luteinizing hormone in female rhesus monkeys under different seasonal conditions

1985 ◽  
Vol 108 (1) ◽  
pp. 31-35
Author(s):  
J. G. Herndon ◽  
M. S. Blank ◽  
D. R. Mann ◽  
D. C. Collins ◽  
J.J. Turner
Keyword(s):  
Luteinizing Hormone ◽  
Breeding Season ◽  
Negative Feedback ◽  
Rhesus Monkeys ◽  
Feedback Effects ◽  
Female Rhesus ◽  
Time Of Year

Abstract. Suppression of luteinizing hormone (LH) by sc implanted oestradiol-17ß (E2) pellets was examined in 4 ovariectomized female rhesus monkeys during the breeding season, the non-breeding season and during the transition between the breeding and non-breeding season. Immunoreactive LH was suppressed to 58, 78 and 75% of untreated levels for the respective seasonal conditions. Bioactive LH was suppressed to 29, 49 and 33% of baseline. Bioactive LH (determined by testoster-one release from rat interstital cells) was significantly correlated (r = 0.84) with immunoactive LH from the same samples. It is concluded that E2 treatment of ovariectomized female rhesus monkeys results in suppressed levels of LH, regardless of the time of year.

FEEDBACK EFFECTS OF THYROXINE ON THE HYPOTHALAMUS AND PITUITARY OF GOLDFISH, CARASSIUS AURATUS

1971 ◽  
Vol 51 (1) ◽  
pp. 31-39 ◽  
Author(s):  
R. E. PETER
Keyword(s):  
Negative Feedback ◽  
Positive Feedback ◽  
Carassius Auratus ◽  
Feedback Effect ◽  
Inhibitory Factor ◽  
Pituitary Stalk ◽  
Thyroid Activity ◽  
Feedback Effects ◽  
Goldfish Carassius Auratus ◽  
Positive Feedback Effect

SUMMARY The effect on thyroid activity of a systemically ineffective dose of thyroxine (T4) implanted in the hypothalamus or pituitary of goldfish was tested. Thyroid activity was decreased by T4 implantation in either location, indicating that T4 has a negative feedback effect on the pituitary causing a decrease in thyrotrophin secretion, and a positive feedback effect on the hypothalamus stimulating the secretion of thyrotrophin inhibitory factor (TIF). Fish with a T4 or blank-control implant in the pituitary that had a damaged pituitary stalk, as a result of the operative procedures, were hyperthyroid, suggesting either that TIF is more effective in suppressing thyrotroph activity than T4 and that the effect of T4 was masked by the absence of TIF, or, less likely, that T4 negative feedback in the pituitary is not effective independent of TIF. The results were compared with the information about T4 feedback in mammals.

Ingredient branding and feedback effects: The impact of product outcomes, initial parent brand strength asymmetry, and parent brand role

2013 ◽  
Vol 25 (2) ◽  
pp. 123-138 ◽  
Author(s):  
Jeffrey P. Radighieri ◽  
Babu John Mariadoss ◽  
Yany Grégoire ◽  
Jean L. Johnson
Keyword(s):  
Feedback Effects ◽  
Brand Strength ◽  
Ingredient Branding ◽  
Parent Brand ◽  
Strength Asymmetry ◽  
The Impact

CATECHOL OESTROGENS AND GONADOTROPHIN SECRETION IN THE EWE: AFFINITY FOR PITUITARY OESTROGEN RECEPTORS IN VITRO AND ACTION ON GONADOTROPHIN SECRETION IN VIVO

1980 ◽  
Vol 85 (3) ◽  
pp. 503-509 ◽  
Author(s):  
I. J. CLARKE ◽  
J. K. FINDLAY
Keyword(s):  
Negative Feedback ◽  
Oestrogen Receptor ◽  
Dose Response Relationship ◽  
Concurrent Administration ◽  
Feedback Effects ◽  
Dependent Relationship ◽  
Gonadotrophin Secretion ◽  
Dose Dependent

The binding of three catechol oestrogens, 2-OH-oestradiol-17β, 4-OH-oestrone and 2-OH-oestrone, to the ovine pituitary oestrogen receptor was measured in vitro to establish doses for the assessment of the effects of catechol oestrogens in vivo. Relative to oestradiol (100%) the compounds had receptor affinities of 30, 20 and 5% respectively. A dose of oestradiol sufficient to cause negative-feedback effects on the secretion of LH and FSH in ovariectomized ewes was established by intracarotid (i.c.) injections of 0·625–5·0 μg/dose (n = 3), and by measuring plasma levels of gonadotrophins in jugular venous samples taken at intervals of 20 min from 3 h before until 4 h after injection. A dose-dependent relationship (r = 0·88, P<0·001) was found for oestradiol and plasma LH levels. Plasma FSH was slightly (12–25%) but significantly (P<0·05) reduced by doses of 1·25–5·0 μg oestradiol, but no dose–response relationship was observed. Ovariectomized ewes (n = 4/group) were given 2·5 μg oestradiol (i.c.) simultaneously with 83 μg 2-OH-oestradiol, 125 μg 4-OH-oestrone or 500 μg 2-OH-oestrone. These doses of catechol oestrogens were chosen as being ten times that of oestradiol, with the relative affinities for oestrogen receptor taken into account. Concurrent administration of such doses of catechol oestrogens had no effect on the negative-feedback action of oestradiol in vivo. We have concluded that catechol oestrogens in the circulation probably do not modulate the action of oestradiol on release of LH or FSH; this does not preclude a possible role for them as locally produced regulators of oestrogen action.

Effects of Different Types of Perceived Similarity and Subjective Knowledge in Evaluations of Brand Extensions

2009 ◽  
Vol 51 (6) ◽  
pp. 1-19 ◽  
Author(s):  
Leif E. Hem ◽  
Nina M. Iversen
Keyword(s):  
Communication Strategies ◽  
Effective Communication ◽  
Brand Extensions ◽  
Consumer Knowledge ◽  
Perceived Similarity ◽  
Subjective Knowledge ◽  
Parent Brand ◽  
Different Types ◽  
Extension Category

The most successful brand extensions are considered to be those having high perceived similarity between the parent brand and the extensions, and being well known in the marketplace. However, previous research has mainly examined the effects of overall measures of perceived similarity between a parent brand and an extension. Correspondingly, little is known about the effects of different areas of consumer knowledge. This study investigates the effects of three types of perceived similarity (usage, associations, competence) and three areas of consumer knowledge (original brand, original category, extension category) on evaluations of brand extensions. The results indicate that some types of perceived similarity and knowledge are more important than others. These findings imply that brand managers need to identify and measure the relevant types of perceived similarity and knowledge that will affect evaluations of brand extensions in order to design effective communication strategies for extensions.

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