The effects of packaging design of private brands on consumers' responses

2021 ◽  
Author(s):  
Jiyoung Hwang ◽  
Soojin Kim
Keyword(s):  
Packaging Design ◽  
Private Brands

scholarly journals THE POWER OF PRIVATE BRANDS

2017 ◽  
Vol 5 ◽  
pp. 114-119 ◽  
Author(s):  
Savica Dimitrieska ◽  
Ljiljana Koneska ◽  
Kostadinka Gavazova Kozareva ◽  
Jasna Teofilovska
Keyword(s):  
Empirical Research ◽  
Consumer Goods ◽  
Food Products ◽  
Living Standard ◽  
High Quality ◽  
14Th Century ◽  
National Brands ◽  
Packaging Design ◽  
Private Brands ◽  
Design Style

National brands are well-known and popular brands of manufacturers, such as Coca Cola, McDonald's, Milka, Maggi, Colgate, Toblerone, Evian, Knorr, etc. These brands usually are well accepted and favorites of consumers. They associate with high quality, availability, feelings, experiences, promotions, and events. However, their popularity is increasingly threatened by private brands. Private brands are brands of retailers and distributors, that starting from the 14th century, and especially today, have conquered lots of consumers. Initially, private brands appeared among consumer goods (food products) and were without name, style, design, with relatively low quality and with much lower prices than national brands.Economic crises, low living standard, poverty that existed in several countries in the middle of the XIX-th century caused the consumers to become more sensitive to prices, and they began to show interest in private brands. The greater demand for these products the richer became the retailers. Retailehad a great advantage: they knew the needs and wants of consumers. With time, retailers have invested more in quality, taste, packaging, design, style, and colors of their brands that have attracted more customers. Today, private brands represent a severe competitive threat to national brands. Some recent research shows that private brands are more popular and more required than national brands. This paper aims to reveal the future of national and private brands with the help of empirical research.

Communicating the Value of Design

2019 ◽  
Vol 2 (1) ◽  
Author(s):  
George Edward TORRENS ◽  
Nicholas Samuel JOHNSON ◽  
Ian STORER
Keyword(s):  
Design Decision ◽  
Card Sorting ◽  
Practical Application ◽  
Product Packaging ◽  
Sorting Method ◽  
Packaging Design ◽  
Design Considerations ◽  
Modified Delphi ◽  
Fast Moving Consumer Goods ◽  
Comprehensive Framework

Product packaging design is often produced through the practical application of tacit knowledge, rule of thumb and professional connoisseurship. Stakeholders are becoming increasingly demanding that design practitioners provide clarity of reasoning and accountability for their design proposals. Therefore, a better framework for the design of fast-moving consumer goods (FMCG) is required. This paper proposes a comprehensive taxonomy of ‘design considerations’ to assist the development of low involvement FMCG packaging and aid in rationale communication for design solutions. 302 academic sources were reviewed, inductive content analysis performed to code topics and output validation with academic and industry experts (n=9) through a modified-Delphi card sorting method. The research provides movement towards a comprehensive framework and common dialogue between stakeholders, practitioners and managers to assist in more effectively communicating the value that design can offer to FMCGs. The constructed taxonomy provides a set of 156 ‘design considerations’ to support in objective and informed design decision-making.

A study on the Efect of Color in Chinese Pharmaceutical Packaging Design

2019 ◽  
Vol 22 (4) ◽  
pp. 1-13
Author(s):  
Tian Ran Tang ◽  
Si Yeun Kim
Keyword(s):  
Packaging Design

Pendampingan Pembuatan Merek Usaha, Desain Kemasan Serta Pengurusan IUMK Sebagai Upaya Penguatan Daya Saing Produk Terasi Desa Simpang Lhee Kecamatan Langsa Barat – Kota Langsa

2018 ◽  
Vol 2 (1) ◽  
pp. 1
Author(s):  
Muhammad Fuad ◽  
Tengku Putri Lindung Bulan ◽  
Riny Chandra
Keyword(s):  
Situational Analysis ◽  
Business Activity ◽  
Packaging Design ◽  
Service Activity

The results of situational analysis were identified the product of shrimp paste produced by the partners of thiscommunity service activity has covered the region of Aceh and Sumatera, some cities in Java Island, and even toMalaysia. Unfortunately their products do not yet have a brand, good packaging design and business legality. Thiscommunity service activity aims to accompany the micro-business of shrimp-processing paste in Simpang Lhee Village inthe making of better brand and packaging design as an effort to strengthen their product competitiveness, and IUMKregistration as proof of the legality of business activity concerned. The implementation of activities begins withconsultation at Geuchik and Director of BUMG Simpang Lhee; then do socialization about the importance of businessbrand and good packaging design on product to the partners of activities;and, accompany partners to fulfill therequirement in handling IUMK business. The main output of this community sevice activity is the existence of businessbrand, better packaging design and IUMK registered number has been obtained as a sign of business legality, as astrengthening of the competitiveness of shrimp paste products belonging to each partner of this activities

A Study on Packaging Design Case Using Tactile Design - Focusing on beverage packaging design -

2020 ◽  
Vol 64 ◽  
pp. 57-66
Author(s):  
Mei Tong Li ◽  
◽  
Yong Hyun Nam
Keyword(s):  
Packaging Design ◽  
Design Case ◽  
Beverage Packaging

Packaging Design

2021 ◽  
pp. 103-144
Keyword(s):  
Packaging Design
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