The purpose of this paper is to recognize the importance of future forecasting, namely the process of strategic formulation (evaluation and selection of strategic alternatives), and the impact that this dimension can have in our business. However, during the compilation of this research, a number of research methods and studies have been used on applying evaluation techniques and selecting the strategy as an IE matrix, in international companies and application opportunities in Kosovo businesses. The study focuses on ways of strategic planning in local enterprises, their impact and results achieved. What this research tries to highlight is the ability to apply dimensions of the IE matrix and the correlation between matrix boxes and businesses. The model of this paper will include studies of international and local cases in order to derive an empirical analysis of data, where matrices will represent how we use strategic issues and how we strive to predict future and competitiveness. Regarding the concept of forecasting and competition, this segment is very dynamic and turbulent that the changes are visible, so through these techniques we will try to identify the environment and the ways of evaluating it. Therefore, the size of strategic management is a necessary and vital field for companies to plan their future and foresee the environment in which they operate so that their movements and actions can be realized with a loyal and honest competition.
THE IMPORTANCE OF GE TOOL IN CHOOSING AND ASSESSING BUSINESS STRATEGY
