Analysis of E-Commerce Online Purchase Decisions: Case Study on the Implementation of E-Commerce in Online Shop Blanja.com

2019 ◽  
Author(s):  
Susie Suryani ◽  
Rizky Amelia ◽  
Yul Efnita
Keyword(s):  
Purchase Decisions ◽  
Online Purchase

scholarly journals THE INFLUENCE OF TRUST AND INFORMATION QUALITY ON ONLINE PURCHASE DECISION IN THE SHOPEE APPLICATION (A CASE STUDY ON PT SRI BOGOR’S EMPLOYEE)

2021 ◽  
Vol 1 (2) ◽  
pp. 37-42
Author(s):  
Esa Indra Mustika ◽  
Antoni Ludfi Arifin
Keyword(s):  
Information Quality ◽  
Sampling Technique ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Quality Of Information ◽  
Online Purchase ◽  
A Value ◽  
Positive Effect

This study aims to determine how trust and information quality influence online purchasing decisions for Shopee application users. This research is a quantitative study with trust, information quality, and purchase decisions as variables. The population of this research was employees of PT SRI Bogor, who had at least used the Shopee application once. The sample used in this study consisted of 90 respondents who were taken using the accidental sampling technique. Data collection was carried out using questionnaires, in which each respondent was given 25 statements. The data were then analyzed using regression analysis techniques, classical assumption tests, and hypothesis testing. The results of this study indicate that: (1) Trust has a positive effect on purchasing decisions with a value of 28%; (2) Quality of information has a positive effect on purchasing decisions with a value of 37.4%; (3) Trust and quality of information simultaneously influence purchasing decisions with a value of 43.4%, while the remaining 56.6% is influenced by other variables not examined.  

scholarly journals The Influence of Lifestyle, Product Innovation and Instagram toward Online Purchase Decisions (Case Study of Firmi Scarf Store)

2021 ◽  
Vol 04 (09) ◽  
Author(s):  
Sri Endang Fitria ◽  
Keyword(s):  
Social Media ◽  
Product Innovation ◽  
Quantitative Methods ◽  
Hypothesis Test ◽  
Total Sample ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Online Purchase ◽  
Positive Effect

The research in the journal aims to analyse the influence of lifestyle, product innovation and Instagram social media on Firmi’s Scarf online shop purchasing decisions. This study uses quantitative methods. The population in this study were Firmi’s Scarf buyers with a total sample of 85 consumers. The method of sampling is done by using the Census method. The hypothesis test proposed in this study was carried out using regression analysis test equipment and partial hypothesis using SPSS 24. The results of the analysis showed that lifestyle influenced purchasing decisions significantly and positively, product innovation had a significant and positive effect on purchasing decisions, and social media Instagram has a significant and positive effect on purchasing decisions.

scholarly journals PENGARUH KEAMANAN, KEPERCAYAAN, DAN PERSEPSI RISIKO TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE PADA LAZADA ONLINE SHOP (Studi Pada Mahasiswa Fakultas Ekonomi Universitas Negeri Medan)

2016 ◽  
Vol 11 (2) ◽  
Author(s):  
Toni Hidayat ◽  
T Teviana
Keyword(s):  
College Student ◽  
Perceived Risk ◽  
Structural Equation ◽  
Purchase Decisions ◽  
State University ◽  
Purchasing Decisions ◽  
Accounting Data ◽  
Online Purchase ◽  
Key Word ◽  
Data Collection Technique

This research aims to identify and explain the effect of security, trust, and perceived risk in online purchase decisions at the college student of the Faculty of Economics, State University of Medan. either partially or simultaneously.This research conducted at Faculty of Economics, State University of Medan. Sample size of this research is 96 respondents. College student who become respondents came from the Departments of Management, Department of Economics, and Department of Accounting. Data collection technique used was through a questionnaire which was measure using Likert scale and statistically analyzed using multiple regression analysis with  structural education Y=a+b1X1+b2X2+b3X3+e and processed with SPSS for windows 23.00.The result showed that the security (X1), trust (X2), and perceived risk (X3) simultaneously significantly influence the purchase decision (Y). This is evident from the calculated Fvalue of 18.723 and Ftable of 2,70, so the Fvalue of 18.723 > Ftable of 2,70 of the significance α = 5%. Where the influence of the variable security, trust, and perceived risk in the purchase decisions is 37,9% as indicated by the value of R square is 0.379. while the partial security has a influence on purchasing decisions with the tvalue> ttable is 2,655 > 1,985, trust has a influence on purchasing decisions with the tvalue> ttable is 3,331 > 1,985, but perceived risk has not a influence on purchasing decisions with the tvalue<  ttable is -1.096 < 1,985. Structural equation of the model at can be made with Y=1,595+0,252X1+0,359X2-0,095X3+e. Key Word: Security, Trust, Perceived Risk And Online Purchase Decisions

scholarly journals The Effect of Electronic Word-of-Mouth in Social Media toward Consumer Purchase Decision with Brand Image as Moderating Variable

2018 ◽  
Vol 1 (1) ◽  
Author(s):  
ANINDYA PRAMESTIARA ◽  
RAHAB RAHAB
Keyword(s):  
Social Media ◽  
Research Method ◽  
Word Of Mouth ◽  
Brand Image ◽  
Purchase Decision ◽  
Sampling Techniques ◽  
Purchase Decisions ◽  
Electronic Word Of Mouth ◽  
Exchange Information

Social media has made it possible for users to exchange information and discuss theiropinions and experiences about products or services through online on their social mediaplatform with their peers. This kind of communication is called as electronic word-of-mouth(e-WOM) where the information can be spread faster and has the potential for greaterimpact on consumers purchase decision. Therefore, the aim of this research is to know theeffect of e-WOM (including quality and quantity of e-WOM as well as sender’s expertise) insocial media on consumers’ purchase decisions moderated by brand image. The researchmethodology used for this study is a case study with survey research method. Conveniencesampling technique derived from non-probability sampling techniques are used for sampleselection. The sample of this research is 175, from people who have purchased and usedEtude House product. Statistical software SPSS and AMOS is used to analyze the data. Thefindings in this area will help Etude House and other marketers to reach out its potentialcustomers and align their marketing effort in efficient way by pay attention on the marketingpolicies about eWOM. The limitations of the research is some respondents not read andanswer the question clearly and made it not represent their exact perception.

Web Assurance Seals: How and Why They Influence Consumers' Decisions

2002 ◽  
Vol 16 (2) ◽  
pp. 231-250 ◽  
Author(s):  
Marcus D. Odom ◽  
Anand Kumar ◽  
Laura Saunders
Keyword(s):  
Factor Analysis ◽  
Two Dimensions ◽  
Purchase Behavior ◽  
Purchase Decisions ◽  
Rapid Rate ◽  
Internet Commerce ◽  
Online Purchases ◽  
Online Purchase ◽  
Online Consumers ◽  
The Web

Internet commerce is exploding and predicted to continue growing at a rapid rate for several more years. Online businesses that have a desire to tap into this Internet commerce explosion are seeking ways to convince online browsers to become online purchasers. To achieve this goal, businesses need to find ways to alleviate consumers' fears and concerns about making online purchases. This paper reports on a series of three studies focused on (1) determining the fears and concerns that online consumers have, (2) examining whether the leading brands of web assurance seals (Verisign®, TRUSTe, Good House Keeping, and CPA WebTrust) can help alleviate those fears and concerns, and (3) gaining insights into the process by which web assurance seals can influence consumers' online purchase decisions. This study identified seven distinct concerns that consumers had with purchasing goods/services online. Factor analysis revealed that these concerns were along two dimensions: concerns about the firm and concerns about technology. It was found that the leading brands of web assurance seals addressed only a few of the online purchasers' fears and concerns, and there was a big gap between consumers' needs for assurance and what they felt was being offered by the web seals. Further, it was also found that the process by which web assurance seals influenced consumers' online purchase behavior involved recognition of and familiarity with a particular web assurance seal, and possibly the number of associations consumers made with a particular web assurance seal.

Online Shopping in the United Arab Emirates

2018 ◽  
pp. 668-690
Author(s):  
Salam Abdallah ◽  
Bushra Jaleel
Keyword(s):  
United Arab Emirates ◽  
Online Shopping ◽  
Purchase Decisions ◽  
Functional Characteristics ◽  
Online Purchase ◽  
Web Experience ◽  
Website Features ◽  
Transaction Value

The aim of this paper is to empirically explore the perception of a group of United Arab Emirates (UAE) web users towards e-commerce transactions, study their willingness to trade online, and isolate factors that drive these users towards purchase decisions. The study finds that web users largely use functional characteristics to assess the effectiveness of e-commerce websites, and are driven towards online purchase decisions by factors such as greater security, better value, and convenience. Overall, web experience was defined by the users in terms of three main dimensions; website features, credibility and trust, and transaction value. Practitioners can use these findings to improve their websites and online offers to better serve this market. The paper fills an identified gap in the literature by investigating the perceptions of the UAE web users, and makes a contribution towards studying the concept of online shopping in this region.

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