Museums in the Digital Age

In terms of destination image, museums represent a tourism resource of the first magnitude. However, just as the information available online influences visitors’ decision-making about destinations, the internet is also fundamental in promoting and attracting visitors to museums. For that reason, we sought to analyse the online presence of museums in the seven most visited cities in Spain. To examine the museums’ websites, we developed an integrative model based on web content analysis (WCA ) and the extended model of internet commerce adoption (eMICA) that we applied to 77 publicly and privately run museums in Spain. Both WCA and the eMICA indicated that, despite their great economic and touristic scope, museums in Spain's most visited cities tend to mismanage their online presence and communication. We thus tentatively attributed the online presence of museums in Spain to type of museum management and several city-related parameters as explanatory variables. Multiple linear regressions of the variables revealed that, under public management, museums have had better online presence, while their respective cities have attracted more tourists. Those findings imply that museums still have a long way to go when it comes to facilitating effective communication and interaction with their target public, which we address in relation to the study's limitations and directions for future research.

The Maturity of Corporate Websites as a Digital Communication Channel in Portuguese SMEs’ Process of Adopting E-Commerce

This study aims to determine the maturity of the websites of Portuguese small and mid-sized enterprises (SMEs) as a basic form of digital communication in the sequential process of incorporation of e-commerce. The starting premise is that there is a relationship between the level of maturity reached in the SMEs’ websites as digital tools that allow firms to communicate effectively, and the adoption of e-commerce. To study this, a representative sample of 381 SMEs located in Portugal and selected through stratified random sampling was analysed. To assess the degree of maturity of the websites, a sequential validation model, the extended model of internet commerce adoption (E-MICA), was applied. This information was crossed with some descriptive variables such as the volume of business, the location, the number of employees, and the sector of activity of the SMEs. The results showed that, in general terms, there predominant websites that limit their interaction to promoting products and services thus present a low level of maturity. While the sector of activity, the volume of income, and the location of the firm are decisive for the maturity of the websites as a form of digital communication in the process of incorporating e-commerce, the number of employees is not.

An Enhanced Secure Deep Learning Algorithm for Fraud Detection in Wireless Communication

In today’s era of technology, especially in the Internet commerce and banking, the transactions done by the Mastercards have been increasing rapidly. The card becomes the highly useable equipment for Internet shopping. Such demanding and inflation rate causes a considerable damage and enhancement in fraud cases also. It is very much necessary to stop the fraud transactions because it impacts on financial conditions over time the anomaly detection is having some important application to detect the fraud detection. A novel framework which integrates Spark with a deep learning approach is proposed in this work. This work also implements different machine learning techniques for detection of fraudulent like random forest, SVM, logistic regression, decision tree, and KNN. Comparative analysis is done by using various parameters. More than 96% accuracy was obtained for both training and testing datasets. The existing system like Cardwatch, web service-based fraud detection, needs labelled data for both genuine and fraudulent transactions. New frauds cannot be found in these existing techniques. The dataset which is used contains transaction made by credit cards in September 2013 by cardholders of Europe. The dataset contains the transactions occurred in 2 days, in which there are 492 fraud transactions out of 284,807 which is 0.172% of all transaction.

A Conflicts of Law Approach to Intellectual Property Research

Intellectual property (IP) conflict of laws issues in disputes between private parties arise for a variety of reasons. Most infringe the plaintiff’s intellectual property rights in countries X, Y, and Z. Part of the infringing conduct might have been in one jurisdiction, while the effects are felt elsewhere. Infringing material can be instantly distributed to any country in which there is internet access. Digital networks are also increasing opportunities for international collaboration by parties that are physically located in different places, and supply chains also increasingly straddle national borders, giving rise to disputes about the law governing intellectual property ownership. And internet commerce is increasing the global reach of brands. Research in this area must engage with the problem of providing efficient and just solutions in the context of private litigation that are also aligned with the foundations of the international intellectual property architecture including, in many contexts, the domestic economic and social policies that shape territorially confined IP rights.

Increasing the Adoption of Canadian Retail Businesses’ Websites: Canadian Young Generation Consumers' Enticement

This research contributes significantly to academic and practitioner knowledge in the areas of young generation customers' enticement for expanding the adoption of small companies and internet commerce. This is the first time that a study has been done especially on the behavioral usage of Canadian Young consumers' websites by Canadian retail businesses. The purpose of this study is to gain a better understanding of how the Canadian Young Generation engages with retail firms' websites. The research model for this study is an adaptation of the UTAUT2 paradigm. It reaffirms the literature review's usage of the modified UTAUT2 model to describe this research. This research aims to fill a need in the existing knowledge about the Canadian Young Generation's use of retail firms' websites. It is critical that additional steps to protect security and privacy, as well as to create trust, be implemented to improve the Young Generation's confidence in the retail websites of small Canadian firms. Internet costs remain high in Canada, and it is proposed that the Canadian federal government provide additional licenses to Internet Service Providers (ISPs) in order to increase competition among ISPs and therefore decrease Internet charges. Key Words: , , ,

The development of online marketing channel for safe vegetable in Thailand

This research aims were to; 1) to develop an online marketing channel for safe vegetable in Thailand. The research model was mixed methods. The theory of Extended Model of Internet Commerce Adoption (eMICA) was used as a research framework. The research area was Nakhon Pathom Province. The sample group was divided into 3 groups as follows; 1) 30 smart farmers who grow safe vegetables; 2) People who are involved in the safe vegetable business, including entrepreneurs and academics, were 10 people by using a specific randomization and 3) 400 people of online consumers by using simple randomization. The tools used were semi-structured interviews and questionnaires. Then analyze the results for the development of online marketing channels. The research found that farmers had online marketing channels sorted by their sales as follows; Facebook 16 users, Instagram 5 users, online orders 7 users and Shopee 2 users. The results of the trial are sold through online marketing channels, when comparing the highest efficiency was Facebook channel where customers can reach at 78.23% and generate the most income at 68.15 percent. Research findings on shipping, packaging, and consumer behavior are emerging in the process of developing online marketing channels

ORGANIZATIONAL AND INSTITUTIONAL STRUCTURE OF E-COMMERCE: ADVANTAGES AND DISADVANTAGES IN MODERN CONDITIONS

This article discusses the development of electronic commerce among agricultural producers, as well as effective tools in Internet commerce. The subject of the study is e-commerce as a sustainable business model and an effective mechanism for maintaining and developing business in a pandemic COVID-19 and the post-crisis period, the subject is the organization of activities of world and Russian enterprises in the e-commerce market, including during the pandemic.

STUDY OF THE IMPACT OF THE ORGANIZATION AND TECHNOLOGY OF EXPRESS DELIVERY OF GOODS ON THE DEVELOPMENT OF MODERN ONLINE COMMERCE

The Internet is one of the fastest segments for wholesale and retail trade in the world. The Internet is not only modern, but also a convenient way through which transactions are made between the seller and the buyer. Sales on the Internet are growing at the expense of new users, as well as at the expense of users who are regular customers. Today on the Internet you can buy everything. A huge number of online-stores gives us the opportunity to make orders of various literature, perfume and even equipment. This type of shopping is gaining momentum more and more. Modern electronic commerce guarantees the sale of goods without territorial limitation around the clock, and it is worth saying that buyers can be located in different parts of the world. The article considers the characteristic features of the development of Internet commerce, reveals the disadvantages and advantages of Internet commerce, and also identifies the reasons that impede the development of Internet commerce.

DEVELOPMENT OF ELECTRONIC COMMERCE IN UKRAINE

The article is devoted to the study of the international e-commerce market and trends in the development of e-commerce in Ukraine, one of the key trends in the progressive development of the national economy and the world economy as a whole is international electronic commerce. Within accelerated development of information technology growing socio-economic needs influence Internet commerce constantly, as far as access to the resources of the global Internet information network opens up new opportunities. Therefore, the tendency to increase the volume of e-commerce and the importance of its optimization is obvious. The subject of the study is the analysis of the market of international e-commerce and Internet commerce in Ukraine at the present stage. The purpose of the article is to analyze the current state of e-commerce in Ukraine on the basis of information technology implementation tools and develop proposals for its further development in accordance with global trends. Objective: to study the development trends of international e-commerce and Internet commerce in Ukraine in connection with the growing role of computerization in the global dimension. The normative base of legal regulation of e-commerce in Ukraine, the concept of e-commerce and the main forms of Internet commerce are given. The number of Internet users in the world, the socio-demographic structure of regular Internet users in Ukraine, the net profit of world leaders in e-commerce, the dynamics of marketplaces with the Android application are analyzed. The following results were obtained: the analysis of the current state of e-commerce indicates the dynamic development of e-commerce in the world, including in Ukraine. It is investigated that the world leaders in e-commerce are Amazon and Alibaba, and in the Ukrainian e-commerce market – olx.ua, rozetka, prom.ua. It is established that e-commerce is a promising area of intensification of Ukraine's foreign trade activities. Conclusions: for the further development of e-commerce in Ukraine, increasing its volume in line with global trends and expanding actors in the e-commerce market, it is necessary to create appropriate conditions that would promote the inclusion of the state in the segment of international trade relations.