Web Assurance Seals: How and Why They Influence Consumers' Decisions

2002 ◽  
Vol 16 (2) ◽  
pp. 231-250 ◽  
Author(s):  
Marcus D. Odom ◽  
Anand Kumar ◽  
Laura Saunders
Keyword(s):  
Factor Analysis ◽  
Two Dimensions ◽  
Purchase Behavior ◽  
Purchase Decisions ◽  
Rapid Rate ◽  
Internet Commerce ◽  
Online Purchases ◽  
Online Purchase ◽  
Online Consumers ◽  
The Web

Internet commerce is exploding and predicted to continue growing at a rapid rate for several more years. Online businesses that have a desire to tap into this Internet commerce explosion are seeking ways to convince online browsers to become online purchasers. To achieve this goal, businesses need to find ways to alleviate consumers' fears and concerns about making online purchases. This paper reports on a series of three studies focused on (1) determining the fears and concerns that online consumers have, (2) examining whether the leading brands of web assurance seals (Verisign®, TRUSTe, Good House Keeping, and CPA WebTrust) can help alleviate those fears and concerns, and (3) gaining insights into the process by which web assurance seals can influence consumers' online purchase decisions. This study identified seven distinct concerns that consumers had with purchasing goods/services online. Factor analysis revealed that these concerns were along two dimensions: concerns about the firm and concerns about technology. It was found that the leading brands of web assurance seals addressed only a few of the online purchasers' fears and concerns, and there was a big gap between consumers' needs for assurance and what they felt was being offered by the web seals. Further, it was also found that the process by which web assurance seals influenced consumers' online purchase behavior involved recognition of and familiarity with a particular web assurance seal, and possibly the number of associations consumers made with a particular web assurance seal.

scholarly journals Insights on Consumer Online Purchase Decisions of Women’s Footwear

2018 ◽  
Vol 63 (2) ◽  
pp. 49-66
Author(s):  
Susana Costa e Silva ◽  
Adriana Monteiro ◽  
Paulo Duarte
Keyword(s):  
Qualitative Research ◽  
Research Method ◽  
Purchase Decisions ◽  
Demand Side ◽  
Women Consumers ◽  
Female Consumers ◽  
Online Purchase ◽  
Top Managers ◽  
Depth Interviews ◽  
The Web

Abstract Shoes are probably one of the most difficult products to sell online due to the high need-for-touch (NFT) displayed: people need to experiment the product before buying it, more than in any other item. On another hand, women are more prone than men to buy fashion and apparel products through the web channel. This paper investigates the factors driving women consumers to shop footwear products online. A qualitative research method was used grounded on semi-structured, in-depth interviews that were conducted to corroborate the constructs defined in the proposed conceptual model namely: convenience, recreation, NFT and social e-shopping. The interviews were focused on the demand side to understand the female consumers’ perspective and on the top managers of women’s shoes companies representing the suppliers’ viewpoint. The results show that women highly appreciate the convenience that shopping shoes online provides as well as its recreational nature. The NFT also stands out in the shoe market context mainly due to the particularities related to shoe size. Additionally, social e-shopping was found not be as important for women as anticipated as they see social networks more as a communication platform for brands, and less as a factor that influences their predisposition to shop shoes online. On the suppliers’ side, the interviews revealed that managers believe in bloggers and social media influence and its consideration as part of the overall marketing strategy.

scholarly journals Effect of Easiness, Service Quality, Price, Trust of Quality of Information, and Brand Image of Consumer Purchase Decision on Shopee Online Purchase

2020 ◽  
Vol 5 (2) ◽  
pp. 100
Author(s):  
Goldianus Solangius Mbete ◽  
Rinabi Tanamal
Keyword(s):  
Quality Of Service ◽  
Online Community ◽  
Information Quality ◽  
Brand Image ◽  
Negative Impact ◽  
Purchase Behavior ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Online Purchase

Technological developments are so rapid to bring impact and influence to all areas of life without exception e-commerce. Recent advances in web-based technologies and applications lead to the emergence of new developments that affect electronic trading. Trade of e-commerce encourages consumers to actively participate in the purchase and sale of products and services in the market and online community. However, the effect on the factors that influence and make the consumer are interested of trading the e-commerce marketplace/ platform has not yet achieved the right formula and is not well understood, causing policy-making are less effective in increasing consumer purchase decisions can thus have a negative impact on online purchase behavior of consumers. In this study proposed several variables that are considered influential in the purchase decision of the consumer (such as convenience, quality of service, price, trust, information quality and brand image) that will be modeled in the form of a hypothesis and the next will be in to do testing to prove the hypothesis on the independent variables proposed. The results of the study shows that the ease and brand image have a positive significant impact on purchase decisions online in the marketplace Shopee. While the quality of service, price, trust and information quality has no significant effect on purchasing decisions online in the marketplace Shopee. Shopee can maintain and evaluate the level of convenience and a brand image that is already good and improve the quality of service, price, trust and information quality as an effort to improve the purchase decision of the consumers.

Gender and Behaviour Differences Influencing on Web Shopping

2021 ◽  
Vol 8 (4) ◽  
pp. 54-59
Author(s):  
P Ashok
Keyword(s):  
Product Information ◽  
Purchase Behavior ◽  
The Internet ◽  
Time Saving ◽  
Factors Affecting ◽  
Online Purchases ◽  
Online Sales ◽  
Online Purchase ◽  
Indian Consumers ◽  
Risk And Benefit

Despite several pieces of evidence showing the growth of Internet usage by Indian consumers. Online sales show less than 1 percent of the total retail sales in India. This may represent a great potential to grow yet some obstacles to overcome for online retailers. Many Indian consumers have low self-efficacy in using the Internet and feel shopping online to be eccentric. It seems that even for those who use the Internet regularly, the Internet is mainly for searching product information, comparing prices, and checking consumer reviews rather than making a purchase. Thus, the purpose of this study is to identify factors affecting Indian consumers’ attitudes towards shopping online. This information will help Internet retailers find a way to encourage Indian shopper’s online purchase behavior. Previous studies (i.e., Bhatnagar et al., 2000; Jarvenpaa and Todd, 1997; Vijayasarathy and Jones, 2000) attempted to identify factors affecting Indian online consumers’ online purchases. However, only risk and benefit factors identified from the US studies were applied to the Indian web shopping context, failing to incorporate Indian culturespecific factors. Thus, the purpose of this study is to identify factors affecting Indian consumers’ web shopping gender behavior, specifically elucidating them in the Indian context. In addition to the previously identified factors (i.e., Convenient and time-saving, on-time delivery, availability of detailed information about the product, safe and secure while shopping online, selection of goods available on the internet is a very broad, special offer/discounted prices, convenient and time-saving, shop online from a trustworthy website, easy price comparison to online and offline stores. Web shopping only if online prices are lower than actual price etc.); this study included Indian gender-specific factors that may play an important role in determining Internet adoption for e-commerce. Also, a potential gender difference in identifying factors affecting male/female purchase behavior was investigated.

scholarly journals Urdu Translation and Validation of 11-Item Measure to Assess Borderline Personality Features in Pakistani Adolescents

SAGE Open ◽  
2021 ◽  
Vol 11 (1) ◽  
pp. 215824402098615
Author(s):  
Humaira Bibi ◽  
Syeda Farhana Kazmi
Keyword(s):  
Factor Analysis ◽  
Psychometric Properties ◽  
Convergent Validity ◽  
Goodness Of Fit ◽  
Borderline Personality ◽  
Two Dimensions ◽  
Personality Features ◽  
Fit Index ◽  
Borderline Personality Features ◽  
Translation And Validation

The current study includes Urdu translation and validation of Borderline Personality Features Scale–11 (BPFS-11) in two phases. Phase 1 included forward and back translation of BPFS-11, and Phase 2 included establishment of psychometric properties for BPFS-11. For this purpose, 930 adolescents were selected from different hospitals, schools, and colleges. The reliability value of the scale was .72. Exploratory factor analysis revealed factor structure with four principal dimensions; besides confirmatory factor analysis, goodness-of-fit indices indicated good fit of model to data, and two dimensions of scale and factors showed good values of internal consistency. The obtained value for goodness-of-fit index was .995, for adjusted goodness-of-fit index was .989, for comparative fit index was .998, for incremental fit index was .998, and for root mean square error of approximation (RMSEA) value was .019. Good values of composite reliability and convergent validity were measured for both dimensions of the scale. The analysis of criterion-related validity showed significant positive correlation of BPFS-11 with Affective Lability Scale, Deliberate Self-Harm Inventory, and neuroticism scale of Big Five Inventory. Significant differences were found between scores of individuals having borderline personality disorder and scores of normal individuals. The results of the current study indicated that BPFS-11 is short and easily administered diagnostic tool that has good psychometric properties and can be helpful for diagnosis of borderline personality features in adolescents. It can enhance the understanding of the participants regarding the statements of the scale for Urdu natives.

scholarly journals Development of a Measure: Reasons of Social Networking Sites Use

2016 ◽  
Vol 10 (7) ◽  
pp. 141
Author(s):  
Samira Ranaiey ◽  
Mohammad Reza Taghavi ◽  
Mohammad Ali Goodarzi
Keyword(s):  
Factor Analysis ◽  
Social Networking ◽  
Social Networking Sites ◽  
Internet Use ◽  
Two Dimensions ◽  
Total Variance ◽  
Problematic Internet Use ◽  
The Internet

<p class="zhengwen">Because of increased attention to PIU (Problematic Internet Use), some measure had been made, but they seem to be</p><p class="zhengwen">Inadequate, due to new issue of the internet interactions. Therefore the necessity and importance of</p><p class="zhengwen">Standard, valid and reliable tools to assess PIU and the related behaviors are clear.</p>This paper presents results of a study that develops a measure of Reasons of Using Social Networking Sites (S.N.S). The reasons were based on an article by Morahan – Martin and Schumacher. The reasons were arranged as a questionnaire. This questionnaire was completed by 156 volunteer students of Shiraz University. The results indicated that Reasons of S.N.S Use Scale is both reliable and valid. The result of factor analysis showed that two dimensions (Positive and Negative reasons of S.N.S use) explains total variance acceptably.

MULTIVARIATE ANALYSIS OF PERCEIVED DYSFUNCTION RATINGS OF PERSONALITY DISORDER SYMPTOMS

2004 ◽  
Vol 32 (6) ◽  
pp. 595-606
Author(s):  
David C. Watson ◽  
Andrew J. Howell
Keyword(s):  
Factor Analysis ◽  
Multivariate Analysis ◽  
Personality Disorder ◽  
Multidimensional Scaling ◽  
Personality Disorders ◽  
Two Dimensions ◽  
Social Impairment ◽  
Multivariate Techniques ◽  
Personal Distress ◽  
High Distress

Dysfunction in personality disorder symptoms was assessed using multivariate techniques to analyse lay judges' (N = 216) ratings of occupational impairment, social impairment, and personal distress. Factor analysis revealed that ratings of occupational impairment and social impairment loaded onto distinct factors. Personal distress ratings loaded onto two separate factors: high distress and low distress. Multidimensional scaling revealed two dimensions for overall dysfunction among personality disorders: severity of dysfunction and internalization-externalization. The dimensions were independence-dependence and severity of dysfunction for occupational impairment, interpersonal involvement and dominance-submission for social impairment, and internalization-externalization and severity for personal distress.

THE EFFECT OF WEB VENDOR TRUST ON TURKISH ONLINE SHOPPERS BUYING BEHAVIOR

2012 ◽  
Vol 01 (06) ◽  
pp. 87-96
Author(s):  
Tolon Metehan ◽  
Zengin Asude Yasemin
Keyword(s):  
Customer Loyalty ◽  
Perceived Risk ◽  
Risk Perceptions ◽  
Online Shopping ◽  
Point Of View ◽  
Purchase Behavior ◽  
Buying Behavior ◽  
Online Purchase ◽  
Online Shoppers ◽  
Virtual Platform

Firms’ primary objectives are gaining profit and providing continuity. During the recent years virtual platforms are the most popular and strategic way to achieve these objectives. According to this, firms try find different markets to improve their market share as well as their profits. From this point of view increase in sales at virtual platform depends on customers’ trust upon total online system in the related market. In order to create customer loyalty at virtual platform, firms must build trust between firm and customer. For this purpose, it is of strategic importance for e-commerce to create trust among their customers. At this point, firms have to determine trust and perceived risk related to online shopping. Especially firms which want to operate in internet have to analyze trust dimensions and risk perceptions of customers in related online shopping. In this study, the effect of the trust and perceived risk of Turkish customers over online purchase behavior/online shopping has been presented empirically.

Sign in / Sign up

Export Citation Format

Share Document