Either Bandwagon Effect or Need for Uniqueness? Motivational Factors Driving Young Adult Consumers’ Luxury Brand Purchases: An Abstract

2020 ◽  
pp. 233-234
Author(s):  
Eunjoo Cho ◽  
Ui-Jeen Yu ◽  
Jihyun Kim
Keyword(s):  
Young Adult ◽  
Motivational Factors ◽  
Bandwagon Effect ◽  
Luxury Brand ◽  
Need For Uniqueness

scholarly journals FAKTOR-FAKTOR YANG MEMPENGARUHI PURCHASE INTENTION FASHION LUXURY BRAND DALAM LINGKUNGAN MAHASISWI UNIVERSITAS KELAS ATAS DI JABODETABEK

2017 ◽  
Vol 11 (1) ◽  
Author(s):  
Muti Andarini ◽  
Pepey Riawati Kurnia
Keyword(s):  
College Student ◽  
Social Status ◽  
Purchase Intention ◽  
Luxury Brand ◽  
Need For Uniqueness

Munculnya era globalisasi menyebabkan perubahan dalam banyak hal salah satunya dalam dunia Fashion. Dengan adanya perkembangan fashion tersebut setiap manusia khususnya wanita telah berusaha untuk tidak ketinggalan mode dan tren yang ada, mulai dari anak-anak hingga dewasa sangat memperhatikan perkembangan fashion tersebut, dan sekarang perkembangan dunia fashion yang disebut mode ini telah mengalami jaman revolusi yang pesat di dunia. Indonesia merupakan salah satu Negara di Asia Tenggara yang mengalami peningkatan dalam pertumbuhan masyarakat kelas menengah keatas hal ini menyebabkan meningkatnya konsumsi fashion luxury brand. Melihat fenomena yang ada, pada penelitian ini menjelaskan faktor-faktor yang mempengaruhi Purchase Intention Fashion Luxury Brand Mahasiswi dalam Lingkungan Middle High College Student. Sebanyak 230 mahasiswi menjadi responden penelitian ini. Hasil analisis menunjukkan bahwa ada 6 faktor yang mempengaruhi Purchase Intention Fashion Luxury Brand yaitu Need for Uniqueness, Quality, Communication, Respect and Prestige, Social Status dan Satisfy A Desire.

scholarly journals Determinants of Attitude and Intention Towards Private Health Insurance: A Comparison of Insured and Uninsured Young Adults in Australia

2020 ◽  
Author(s):  
Lisa Tam ◽  
Ellen Tyquin ◽  
Amisha Mehta ◽  
Ingrid Larkin
Keyword(s):  
Young Adults ◽  
Health Insurance ◽  
Young Adult ◽  
Private Health Insurance ◽  
Empirical Studies ◽  
Motivational Factors ◽  
Age Group ◽  
Adult Age ◽  
Universal Healthcare ◽  
Holistic Understanding

Abstract Background: Since the introduction in 1984 of Australia’s publicly-funded universal healthcare system, Medicare, healthcare financing has relied on a mix of public and private sources to meet the needs of the population [1]. However, in recent years, there has been a decline in the number of Australians choosing to purchase private health insurance (PHI), particularly within the young adult age group with the proportion of insurance customers aged 20 to 29 falling from 10.3% to 9.4% between 2012 and 2017 [2]. Young adults are critical to private health insurance funding models as their involvement offsets the drawdown by older adults[3]. While this issue is widely reported in the Australian media, few empirical studies have explored the factors that enable or constrain young adults’ enrolment in PHI. Methods: To address the scarcity of research about the motivational factors behind young adult decision-making, this study conducted a survey of 594 Australian young adults aged between 18 and 30 years. Within this age group, the survey sought an equal split of participants who were members and non-members of PHI schemes.Conclusion: The findings identified perceived value and trust in insurers as additional motivational factors alongside traditional measures of recognition of the problem and involvement in the problem. Differences between the insured and uninsured groups were identified which help to shape a more holistic understanding of the key motivational factors and barriers in relation to Australian young adults’ enrolment in PHI.

Antecedents and consequences of self-congruity

2015 ◽  
Vol 49 (3/4) ◽  
pp. 444-466 ◽  
Author(s):  
Rajat Roy ◽  
Fazlul K. Rabbanee
Keyword(s):  
Positive Impact ◽  
Self Perception ◽  
Content Type ◽  
Luxury Brand ◽  
Mediation Analyses ◽  
Need For Uniqueness ◽  
Luxury Branding ◽  
Antecedents And Consequences ◽  
Structural Path ◽  
Parsimonious Model

Purpose – This study aims to propose and test a parsimonious framework for self-congruity, albeit in the context of luxury branding. This paper is the first to propose an integrated model focusing on the drivers and consequences of self-congruity. The model is further applied to explain how self-congruity may motivate future experiences with the luxury brand, mainly by influencing self-perception. Although a substantive marketing literature on self-congruity currently exists, there is a lack of an integrated framework, a gap that the current work addresses. Design/methodology/approach – A paper and pencil survey was conducted among female subjects only, and structural path relationships were tested using AMOS. Findings – Consumers’ self-congruity with a luxury brand (non-luxury brand) is positively (negatively) influenced by its antecedents: social desirability, need for uniqueness and status consumption. Self-congruity with a luxury (non-luxury) brand is found to enhance (undermine) consumers’ self-perceptions. This, in turn, is found to have a stronger (weaker) positive impact on consumers’ motivation to re-use a shopping bag from luxury brand (non-luxury brand) for hedonic purpose. Mediation analyses show that self-congruity has a positive (negative) indirect effect on hedonic use via self-perception for luxury (non-luxury) brand. Research limitations/implications – Future studies may involve actual shoppers, causal design and additional variables like “utilitarian usage “of shopping bags to extend the proposed framework. Practical implications – A better understanding of the findings has implications for brand positioning, advertising and packaging. Originality/value – Till date, no research has examined a parsimonious model for self-congruity complete with its antecedents and consequences and tested it in the context of a luxury versus non-luxury brand.

Do luxury brands successfully entice consumers? The role of bandwagon effect

2017 ◽  
Vol 34 (4) ◽  
pp. 498-513 ◽  
Author(s):  
Shayan Shaikh ◽  
Aneela Malik ◽  
M.S. Akram ◽  
Ronika Chakrabarti
Keyword(s):  
Personality Traits ◽  
Structural Equation ◽  
Equation Modeling ◽  
Survey Method ◽  
Luxury Brands ◽  
Content Type ◽  
Luxury Brand ◽  
Need For Uniqueness ◽  
The Relationship

Purpose The purpose of this paper is to explore the underlying motivations for bandwagon luxury brand consumption among consumers of an emergent market by empirically investigating the effects of consumers’ interdependent and independent orientations on their personality traits, such as conformity, need for uniqueness and status consumption, which in turn affect their bandwagon luxury brand consumption. Design/methodology/approach A paper-based survey method is used to collect data from more than 400 Pakistani consumers indulging in bandwagon luxury brand consumption. The model is estimated through structural equation modeling. Findings The results show that individuals’ personality traits significantly affect their bandwagon luxury brand consumption. Further, the results suggest that the relationship between individuals’ interdependent/independent orientation and bandwagon luxury brand consumption is partially/fully mediated by their personality traits. Research limitations/implications These findings offer insights into consumers’ perceptions about bandwagon luxury brand consumption and provide useful managerial implications for the managers/marketers to build reputable luxury brands. Originality/value This research contributes to the literature by investigating the mediating role of consumers’ personality traits in the relationship between their interdependent/independent orientation and bandwagon luxury brand consumption behavior. There is scant literature on bandwagon luxury brand consumption, especially in the context of collectivistic society where the proposed framework has been empirically tested.

Effects of luxury brand attachment and perceived envy on schadenfreude: does need for uniqueness moderate?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Anwar Sadat Shimul ◽  
Billy Sung ◽  
Ian Phau
Keyword(s):  
Structural Equation ◽  
Brand Attachment ◽  
Content Type ◽  
Luxury Brand ◽  
Emotional Bonds ◽  
Need For Uniqueness ◽  
Consumer Panel ◽  
Luxury Branding ◽  
Malicious Envy ◽  
Public Consumption

Purpose This study aims to investigate how luxury brand attachment (LBA) and perceived envy may influence schadenfreude. In addition, the moderating influence of consumers’ need for uniqueness (CNFU) and private vs public consumption is examined. Design/methodology/approach Data were collected from a consumer panel in Australia. A total of 365 valid and useable responses were analysed through structural equation modelling in AMOS 26. Findings The results show that LBA has a significant impact on perceived envy. Consumers’ perceived envy also results in schadenfreude. However, LBA did not have any significant impact on schadenfreude. The moderating influence of CNFU is partially supported. This research further confirms that consumers’ public consumption has more relevance to visible social comparison and potential feelings of malicious envy towards others. Practical implications The research model may work as a strategic tool to identify, which group of consumers (e.g. high vs low attachment) displays stronger envy and schadenfreude. Brand managers can also explore the personality traits and psychological dynamics that influence the consumers to express emotional bonds and malicious joy within the context of consumer-brand relationships. Originality/value This is one of the first few studies that have examined the relationships amongst consumers’ brand attachment, perceived envy, schadenfreude and need for uniqueness within a luxury branding context.

scholarly journals Determinants of attitude and intention towards private health insurance: a comparison of insured and uninsured young adults in Australia

2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Lisa Tam ◽  
Ellen Tyquin ◽  
Amisha Mehta ◽  
Ingrid Larkin
Keyword(s):  
Young Adults ◽  
Health Insurance ◽  
Young Adult ◽  
Private Health Insurance ◽  
Empirical Studies ◽  
Motivational Factors ◽  
Age Group ◽  
Adult Age ◽  
Universal Healthcare ◽  
Holistic Understanding

Abstract Background Since the introduction in 1984 of Australia’s publicly-funded universal healthcare system, Medicare, healthcare financing has relied on a mix of public and private sources to meet the needs of the population (Sowa et al., Appl Health Econ Health Policy 15:31–41, 2018). However, in recent years, there has been a decline in the number of Australians choosing to purchase private health insurance (PHI), particularly within the young adult age group with the proportion of insurance customers aged 20 to 29 falling from 10.3 to 9.4% between 2012 and 2017 (Sivey, The Conversation, 2017). Young adults are critical to private health insurance funding models as their involvement offsets the drawdown by older adults (Dalzell and Borys, ABC News, 2019). While this issue is widely reported in the Australian media, few empirical studies have explored the factors that enable or constrain young adults’ enrolment in PHI. Methods To address the scarcity of research about the motivational factors behind young adult decision-making, this study conducted a survey of 594 Australian young adults aged between 18 and 30 years. Within this age group, the survey sought an equal split of participants who were members and non-members of PHI schemes. Conclusion The findings identified perceived value and trust in insurers as additional motivational factors alongside traditional measures of recognition of the problem and involvement in the problem. Differences between the insured and uninsured groups were identified which help to shape a more holistic understanding of the key motivational factors and barriers in relation to Australian young adults’ enrolment in PHI.

Fine Structure of Interdental Cells in the Mouse Cochlea

1970 ◽  
Vol 28 ◽  
pp. 140-141
Author(s):  
Roberta M. Bruck
Keyword(s):  
Fine Structure ◽  
Electron Microscope ◽  
Young Adult ◽  
Uranyl Acetate ◽  
Ground Substance ◽  
Tectorial Membrane ◽  
Lead Citrate ◽  
Unusual Structure ◽  
Thin Sections ◽  
Collagenous Fibers

An unusual structure in the cochlea is the spiral limbus; this periosteal tissue consists of stellate fibroblasts and collagenous fibers embedded in a translucent ground substance. The collagenous fibers are arranged in vertical columns (the auditory teeth of Haschke). Between the auditory teeth are interdental furrows in which the interdental cells are situated. These epithelial cells supposedly secrete the tectorial membrane.The fine structure of interdental cells in the rat was reported by Iurato (1962). Since the mouse appears to be different, a description of the fine structure of mouse interdental cells' is presented. Young adult C57BL/6J mice were perfused intervascularly with 1% paraformaldehyde/ 1.25% glutaraldehyde in .1M phosphate buffer (pH7.2-7.4). Intact cochlea were decalcified in .1M EDTA by the method of Baird (1967), postosmicated, dehydrated, and embedded in Araldite. Thin sections stained with uranyl acetate and lead citrate were examined in a Phillips EM-200 electron microscope.

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