Making a Christian Private University Appealing to Prospective Students: The Case of Covenant University

KEGIATAN WORKSHOP UNTUK MENINGKATKAN JUMLAH MAHASISWA PROGRAM STUDI TEKNIK

ARTEKS Jurnal Teknik Arsitektur ◽

10.30822/artk.v2i2.145 ◽

2018 ◽

Vol 2 (2) ◽

pp. 89

Author(s):

Carolina M. Arch ◽

Amandus Jong Tallo

Keyword(s):

Current Trend ◽

Social Study ◽

Private University ◽

Student Interest ◽

Prospective Students ◽

Study Program ◽

Public And Private ◽

Related Data ◽

The Social ◽

The University

Minat calon siswa pada program studi teknik di perguruan tinggi swasta dan negeri semakin berkurang. Data menunjukan hanya 14% mahasiswa yang memilih program studi teknik. Pada lingkup yang lebih kecil, jumlah peminat mahasiswa teknik di salah satu universitas swasta hanya 25% dibandingkan program studi ilmu sosial. Tujuan dari dilakukannya penelitian ini adalah untuk merumuskan penyebab rendahnya minat calon mahasiswa terhadap program studi teknik sekaligus mencoba untuk menyusun solusi-solusi aplikatif yang sudah dicoba, teori-teori yang relevan, yang dirasa dapat membantu dalam memecahkan masalah. Metode yang digunakan dalam penelitian ini adalah deskriptif kuantitatif. Data yang digunakan berasal dari hasil kuesioner mahasiswa baru dan data-data terkait dengan jumlah mahasiswa baik ditingkat kopertis III maupun di internal Universitas ABC. Berdasarkan hasil analisis data, ditemukan bahwa program studi teknik yang menjadi minat masyarakat kini adalah program studi teknik yang memiliki social senses, diantaranya Teknik Arsitektur, PWK dan Desain Produk. Sejalan dengan teori 4 (empat) unsur dibalik popularitas ketokohan seseorang, hal tersebut didasari akan trend calon mahasiswa terhadap daya tarik ilmu sosial yang bisa menemukan problem solving, kesuksesan public figure, dan industry branding. Upaya meningkatkan jumlah peminat program studi teknik, dapat dilakukan lewat kegiatan workshop dosen keilmuan kepada calon mahasiswa secara langsung serta open house universitas. Kata kunci: kuliah, minat, strategi, teknik Title: Workshop to Increase the Number of Students at Engineering Study Program Interest of prospective students toward engineering courses both in public and private universities keep decreasing. Data shows that only 14% of students choose engineering courses. In smaller scale, in one private university, students interest taking the engineering course are only 25% compared to student interest on taking the social courses. Purpose of this research was to conclude the reasons why student’s interest toward engineering courses are low, and to comprise some proven solutions, related theories, in order to help solving the problems. Method used in this research is descriptive quantitative. Data used comes from new student’s quisionaire, and related data with student’s number studying engineering course in Kopertis III and in the internal of ABC University. Data analysis showed that current engineering courses which have more students, are engineering courses with social senses such as Architecture, Regional Planning, and Design Product. Along with the theory of 4 (four) aspecs behind the popularity of a figure, all caused by the current trend of prospective student’s interest towards the social study attractiveness which leads to problem soving, the existence of success’s public figures, and industry branding. Direct workshop between lecturer and prospective students, and doing open house in the university could be strategies to increase the numbers of prospective student who want to take engineering course. Keywords: lecture, interest, strategy, technique

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Apakah Produk Beasiswa Bidikmisi dapat Memutus Mata Rantai Kemiskinan di Indonesia?

Journal Of Administration and Educational Management (ALIGNMENT) ◽

10.31539/alignment.v4i1.2063 ◽

2021 ◽

Vol 4 (1) ◽

pp. 78-99

Author(s):

Rusi Rusmiati Aliyyah ◽

Ahmad Gawdy Prananosa ◽

Ismail Ismail ◽

Endang Sri Budi Herawati ◽

Iman Subasman

Keyword(s):

Higher Education ◽

Student Motivation ◽

Qualitative Method ◽

Private University ◽

Learning Opportunities ◽

Prospective Students ◽

Analysis Techniques ◽

Research Findings ◽

Scholarship Program

This study aims to determine the implementation of the product of the Bidik Misi scholarship program. This research uses case study qualitative method. The research was conducted at Djuanda University which is a private university in LLDIKTI region IV. Collecting data using interview instruments, questionnaires, observations, and documentation with data analysis techniques through data reduction, data presentation, and verification. The research findings show that the final results of the Bidik Misi scholarship are in accordance with the program objectives, namely increasing student motivation and achievement, increasing student achievement in the curricular, co-curricular and extracurricular fields, causing an impact for students and prospective students to always improve achievement and be competitive, and produce graduates who are independent, productive and have social concerns to break the chain of poverty and empower the community. Meanwhile, aspects of increasing access and learning opportunities in higher education, as well as ensuring the continuity of student studies to completion and on time, still need improvement. In conclusion, the Bidikmisi scholarship program has produced graduates who are independent, productive and have social awareness, so that they are able to play a role in efforts to break the poverty chain and empower people in Indonesia. Keywords: Outstanding Student, Bidikmisi Scholarship, Higher Education

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Workshop to Increase the Number of Students at Engineering Study Program

ARTEKS Jurnal Teknik Arsitektur ◽

10.30822/arteks.v2i1.43 ◽

2018 ◽

Vol 2 (2) ◽

pp. 89-98

Author(s):

Carolina ◽

Amandus Jong Tallo

Keyword(s):

Current Trend ◽

Social Study ◽

Private University ◽

Student Interest ◽

Prospective Students ◽

Study Program ◽

Public And Private ◽

Related Data ◽

The Social ◽

The University

Interest of prospective students toward engineering courses both in public and private universities keep decreasing. Data shows that only 14% of students choose engineering courses. In smaller scale, in one private university, students interest taking the engineering course are only 25% compared to student interest on taking the social courses. Purpose of this research was to conclude the reasons why student’s interest toward engineering courses are low, and to comprise some proven solutions, related theories, in order to help solving the problems. Method used in this research is descriptive quantitative. Data used comes from new student’s quisionaire, and related data with student’s number studying engineering course in Kopertis III and in the internal of ABC University. Data analysis showed that current engineering courses which have more students, are engineering courses with social senses such as Architecture, Regional Planning, and Design Product. Along with the theory of 4 (four) aspecs behind the popularity of a figure, all caused by the current trend of prospective student’s interest towards the social study attractiveness which leads to problem soving, the existence of success’s public figures, and industry branding. Direct workshop between lecturer and prospective students, and doing open house in the university could be strategies to increase the numbers of prospective student who want to take engineering course.

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KEGIATAN WORKSHOP UNTUK MENINGKATKAN JUMLAH MAHASISWA PROGRAM STUDI TEKNIK

10.31219/osf.io/k32ve ◽

2018 ◽

Author(s):

Arteks Jurnal Teknik Arsitektur ◽

Carolina

Keyword(s):

Current Trend ◽

Social Study ◽

Private University ◽

Student Interest ◽

Prospective Students ◽

Public And Private ◽

Related Data ◽

Planning And Design ◽

The Social ◽

The University

Title: Workshop to Increase the Number of Students at Engineering Study ProgramInterest of prospective students toward engineering courses both in public and private universities keep decreasing. Data shows that only 14% of students choose engineering courses. In smaller scale, in one private university, students interest taking the engineering course are only 25% compared to student interest on taking the social courses. Purpose of this research was to conclude the reasons why student’s interest toward engineering courses are low, and to comprise some proven solutions, related theories, in order to help solving the problems. Method used in this research is descriptive quantitative. Data used comes from new student’s quisionaire, and related data with student’s number studying engineering course in Kopertis III and in the internal of ABC University. Data analysis showed that current engineering courses which have more students, are engineering courses with social senses such as Architecture, Regional Planning, and Design Product. Along with the theory of 4 (four) aspecs behind the popularity of a figure, all caused by the current trend of prospective student’s interest towards the social study attractiveness which leads to problem soving, the existence of success’s public figures, and industry branding. Direct workshop between lecturer and prospective students, and doing open house in the university could be strategies to increase the numbers of prospective student who want to take engineering course.Keywords: lecture, interest, strategy, technique

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Perancangan Multimedia Interaktif Pengenalan Dkv Ma Chung sebagai Upaya Meningkatkan Brand Equity

ANDHARUPA Jurnal Desain Komunikasi Visual & Multimedia ◽

10.33633/andharupa.v4i02.1623 ◽

2018 ◽

Vol 4 (02) ◽

pp. 130-142

Author(s):

Sultan Arif Rahmadianto ◽

Melany Melany

Keyword(s):

Brand Equity ◽

Visual Communication ◽

Interactive Multimedia ◽

Private University ◽

Design Development ◽

Prospective Students ◽

Study Program ◽

Visual Communication Design ◽

Communication Design ◽

Analysis Design

AbstrakProgram studi Desain Komunikasi Visual (DKV) di Malang memiliki banyak peminat dan terus meningkat. Zaman sekarang sudah banyak perguruan tinggi swasta yang membuka program studi DKV tidak terkecuali Universitas Ma Chung. Program studi S1 DKV Universitas Ma Chung atau lebih dikenal dengan DKV Ma Chung yang terletak di Malang ini merupakan program studi tergolong masih baru dan belum memiliki lulusan. Perkembangan suatu program studi di perguruan tinggi swasta sangat bergantung pada jumlah mahasiswa. Untuk memiliki peminat mahasiswa yang tinggi diantara peguruan tinggi swasta lain, program studi DKV Ma Chung harus memiliki brand equity. Multimedia interaktif adalah sebuah media yang mampu menyampaian informasi lebih kreatif, inovatif dan efektif. Maka dari itu tujuan penelitian ini adalah merancang multimedia interaktif pengenalan DKV Ma Chung sebagai upaya meningkatkan brand equity. Metode perancangan multimedia interaktif menggunakan pendekatan kualitatif proses desain ADDIE meliputi Analysis, Design, Development, Implementation, dan Evaluation. Metode ADDIE adalah model instruksi desain dengan sebuah framework yang membantu perancangan media. Manfaat jangka panjang dari penelitian ini adalah meningkatkan jumlah mahasiswa program studi DKV Ma Chung yang sangat penting bagi perkembangan sebuah program studi. Kata Kunci: DKV Ma Chung, brand equity, ADDIE, multimedia interaktif. AbstractRecently, the number of applicants to study visual communication design in Malang increased significantly. The fact that nowadays many private universities, including Universitas Ma Chung, open a Study Program of Visual Communication Design. The Bachelor’s program of Visual Communication Design of Universitas Ma Chung (henceforth DKV Ma Chung), which is based in Malang, is a considerably new study program and has not had a single graduate. The development of a study program in a private university highly depends on the number of its students. To get a high number of prospective students for the study program amidst the competition with those in other universities, DKV Ma Chung has to build a brand equity. Interactive multimedia is one that can fulfill the needs in delivering information more innovatively. Therefore, the purpose of this research is to design an interactive multimedia to introduce DKV Ma Chung as an effort to improve brand equity. The interactive multimedia designing uses the qualitative approach to design process termed ADDIE. ADDIE, which stands for includes Analysis, Design, Development, Implementation, and Evaluation, is a general design instructional model with a framework that helps media designing. The long-term benefit of this research is the increasing number of students of DKV Ma Chung, which is very important in the development of a study program.Keywords: DKV Ma Chung, brand equity, ADDIE, interactive multimedia

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