Higher Education Marketing in Africa
Latest Publications

TOTAL DOCUMENTS

16

(FIVE YEARS 16)

H-INDEX

1

(FIVE YEARS 1)

Published By Springer International Publishing

9783030393786, 9783030393793

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Making a Christian Private University Appealing to Prospective Students: The Case of Covenant University

Higher Education Marketing in Africa ◽

10.1007/978-3-030-39379-3_14 ◽

2020 ◽

pp. 369-393

Author(s):

Stella Aririguzoh

Keyword(s):

Private University ◽

Prospective Students

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Delving into Undergraduate Students’ Choice of Higher Education in Uganda

Higher Education Marketing in Africa ◽

10.1007/978-3-030-39379-3_4 ◽

2020 ◽

pp. 79-105

Author(s):

Godwin Tindyebwa Muhangi

Keyword(s):

Higher Education ◽

Undergraduate Students

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Understanding High School Students’ University Choice: Implications for Marketing and Management of Higher Education in Ghana

Higher Education Marketing in Africa ◽

10.1007/978-3-030-39379-3_3 ◽

2020 ◽

pp. 47-78

Author(s):

Clement Adamba

Keyword(s):

Higher Education ◽

High School ◽

High School Students ◽

School Students ◽

University Choice ◽

Education In Ghana

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Co-creation of Value by Universities and Prospective Students: Towards an Informed Decision-Making Process

Higher Education Marketing in Africa ◽

10.1007/978-3-030-39379-3_2 ◽

2020 ◽

pp. 17-46

Author(s):

Robert Ebo Hinson ◽

Emmanuel Mogaji

Keyword(s):

Decision Making ◽

Informed Decision ◽

Decision Making Process ◽

Informed Decision Making ◽

Prospective Students

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Factors Influencing Postgraduate Students’ University Choice in Nigeria

Higher Education Marketing in Africa ◽

10.1007/978-3-030-39379-3_8 ◽

2020 ◽

pp. 187-225

Author(s):

Adesoga Adefulu ◽

Temitope Farinloye ◽

Emmanuel Mogaji

Keyword(s):

University Choice ◽

Postgraduate Students ◽

Factors Influencing

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Evaluative Criteria for Selection of Higher Education Institutions in Nigeria

Higher Education Marketing in Africa ◽

10.1007/978-3-030-39379-3_7 ◽

2020 ◽

pp. 165-185

Author(s):

Yirakpoa Ikaba ◽

Charles Enyindah

Keyword(s):

Higher Education ◽

Higher Education Institutions ◽

Evaluative Criteria ◽

Criteria For Selection ◽

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International and Southern African Perspectives on Choice and Decision-Making of Young People in Higher Education

Higher Education Marketing in Africa ◽

10.1007/978-3-030-39379-3_5 ◽

2020 ◽

pp. 107-132

Author(s):

Felix Maringe ◽

Otilia Chiramba

Keyword(s):

Higher Education ◽

Decision Making ◽

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Experiences of Doctoral Students’ Vulnerability in South Africa

Higher Education Marketing in Africa ◽

10.1007/978-3-030-39379-3_13 ◽

2020 ◽

pp. 343-367

Author(s):

Nevensha Sing

Keyword(s):

South Africa ◽

Doctoral Students

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The Importance of University Rankings for Students’ University of Choice: A South African Perspective

Higher Education Marketing in Africa ◽

10.1007/978-3-030-39379-3_12 ◽

2020 ◽

pp. 315-342

Author(s):

Margaret D. M. Cullen ◽

André P. Calitz ◽

Watiri Kanyutu

Keyword(s):

South African ◽

University Rankings ◽

African Perspective

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Minding the Gap: An Assessment of the Quality of Course Information Available on the Websites of African Universities

Higher Education Marketing in Africa ◽

10.1007/978-3-030-39379-3_11 ◽

2020 ◽

pp. 277-314 ◽

Author(s):

Emmanuel Mogaji ◽

Amarachukwu Anyogu ◽

Thomas Wayne

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