scholarly journals Towards Sustainable Private Labels in an Autonomous Community during COVID-19—Analysis of Consumer Behavior and Perception on the Example of Tenerife

2021 ◽  
Vol 13 (13) ◽  
pp. 7467
Author(s):  
Maksymilian Czeczotko ◽  
Hanna Górska-Warsewicz ◽  
Wacław Laskowski ◽  
Barbara Rostecka

Our study aimed to analyze consumer behavior and perception towards private labels (PLs) in Tenerife as an autonomous community during COVID-19, with special attention given to sustainability aspects. The research was conducted on a sample of 500 adults purchasing PLs using quota selection and the CAWI method. We formulated four research questions related to factors of PL choice, the relationship between frequency of PL purchases, consumers’ age and income, perceived changes in PLs, and evaluation of PL products including sustainability. The latter research question referred to such product characteristics as local and environmentally friendly production, organic production, and production according to traditional technologies using only natural ingredients. For a detailed analysis of consumer behavior, we used Pearson’s chi-square test, the rho-Spearman correlation coefficient, and cluster analysis. The most important factors for purchasing PL products were lower prices compared to leading brands, attachment to a given chain, and the feeling of safety and trust in PL products. The frequency of purchase of PL food products, except for alcohol, significantly negatively correlates with age, which means that the purchase of PLs from the analyzed product categories decreases with age. The increased availability and improved image and quality of PLs were identified as the most important changes in PLs. PL food products were rated by consumers as fresh, minimally processed and with quality certificates. Environmentally friendly production methods, nutritional value, and origin from an area close to home were also indicated.

2018 ◽  
Vol 24 (3-4) ◽  
Author(s):  
P. Dremák ◽  
Á. Csihon ◽  
I. Gonda

In our study, vegetative characteristics of 39 apple cultivars were evaluated in environmentally friendly production systems. Numbers of the branches of the central leader in different high zones were shown. According to our results, number of the branches of the axis was probably larger in the integrated production system, compared to the organic one, which is related to the conditional status of the trees. Based on our experiences training and maintaining canopies in integrated system was easier, as relative more extensive canopies were needed in organic farming.


2020 ◽  
Vol 12 (15) ◽  
pp. 6035
Author(s):  
Maksymilian Czeczotko ◽  
Hanna Górska-Warsewicz ◽  
Wacław Laskowski

Consumer behavior towards private labels (PLs) is constantly changing, accompanied by the development from generic products, offered at very low prices, towards sustainable PLs. Our study aimed to analyze the behavior of British and Polish consumers towards PLs of the retail chains. To achieve this, special attention was given to the following issues: frequency of purchasing PLs by food categories, motives for purchasing PL products, opinions of the current development of PLs, and length of the period of purchasing products under PLs. We also presented the socioeconomic features of the Polish and British consumers purchasing PL products using a correspondence graph. Our research was conducted using a sample of 500 adults from Poland and 500 adults from the UK and the Computer-Assisted Web Interviewing method (CAWI) was used. The questionnaire was addressed only to adults who declared that they purchase PL products. For a detailed analysis of consumer choices and service quality assessment, we used Pearson’s chi-square test, as well as the Kohonen’s neural network and multi-dimensional cluster analysis. We have divided the sample population into 4 clusters based on 6 factors, characterizing households: education level, income, household residence, age, gender, and period of buying PL products. Our study indicates that Polish consumers are more likely to pay attention to lower prices for PLs, while British consumers point quality compared to manufacturers’ brands. In the opinion of Polish consumers, an improvement in quality is only just beginning. This means that PLs available on the British market are characterized by a higher stage of development towards sustainable PLs.


Author(s):  
Yusuf Çakmakçı ◽  
Harun Hurma

This study examined whether there is a relationship between the socio-economic and demographic characteristics of consumers while purchasing food products and the level of environmental awareness and environmental consciousness. In addition, the factors affecting consumers' trust in environmentally friendly food products were examined. The data of the study were obtained from the questionnaires made with 171 people in the district of Süleymanpaşa in Tekirdağ. In the evaluation of the obtained data, frequency distributions, chi-square, and factor analyses were used. In the results of the research, it determined that the level of environmental friendliness of consumers in their general consumption habits differs according to their age, education, having children under the age of 10, monthly income level, monthly food expenditure level. Consumers over the age of 36 were found to be more environmentally sensitive than other consumers. Similarly, consumers with undergraduate and higher education were found to be more environmentally friendly than those who have under undergraduate education. On the other hand, factor analysis was applied to 11 variables that affect the confidence level of consumers for food products produced with environmentally friendly and human health sensitive production methods. 11 variables were grouped under 3 factors as “Legal regulations and promotion efforts”, “Certificates and label information” and “Product awareness”. When evaluated from this point of view, it revealed that certificates and label information are very important as well as legal regulations in increasing the reliability of environmentally friendly food products in the eyes of consumers. However, it is understood that the environmental attitudes of consumers should also be taken into account in consumer-oriented studies in the food products market today.


Author(s):  
Petro Yukhimenko ◽  
Vita Bilkevych ◽  
Yurii Mashkin

The object of the research is the problem of providing the population with high-quality and environmentally friendly food products in order to preserve its health, improve the well-being of society. One of the most problematic is the practical implementation of the Hazard Analysis and Critical Control Point (HACCP) system approved by the Codex Alimentarius Commission. The process of overcoming resistance from manufacturers of complete identification of product quality indicators to indicators of existing standards requires the creation of an appropriate institutional order and the implementation of the principle of the strength of the state. The analysis of the current state of the market for environmentally friendly products is carried out. The main problems and directions of its development, the reasons for restraining creativity and initiatives of a bona fide manufacturer of food products are identified. The implementation of the proposed algorithm and the functioning of an integrated system for providing the domestic market with organic products is complicated by the imperfection of the institutional order and is a complex and lengthy procedure that requires an enhanced role for state institutions. In the course of the study, the approaches to modeling the process of ensuring the effective functioning of an integrated food safety production system were used. An algorithm for the complexity of this system of organic production has been determined. These stages include the analysis of production, development of the supply system, production of products, analysis and evaluation of the effectiveness of the system. For their implementation, it is proposed to create an appropriate institutional order and introduce economic incentives from the state on the basis of the principle of its strength. Thanks to this, it is possible to qualitatively control the production of organic products at every stage of its stage, from the supplier of raw materials to delivery to the consumer in the domestic and foreign markets. In comparison with similar well-known methods, the proposed approaches allow minimizing economic fraud at every stage of organizing its production, the dishonesty of organic producers, providing the food market with high-quality environmentally friendly products, the domestic market, which will have a positive effect on the welfare of consumers.


2010 ◽  
pp. 63-65
Author(s):  
Péter Dremák

Nowadays, important task is using more widely the environmentally friendly production technologies. There are considerable differencesamong technologies using reduced spray programs (integrated and organic) in plant protection and plant nutrition.In this case integrated production has a better position as roles for organic production more strict and due to this fruits has an obvioustemporal and permanent reduction in tree conditions. Fitotechnical elements and renewal and regeneration of cultivars are importantfactors for offseting or delaying of condition weakening.In this study, 5 apricot cultivars (not pruned for 8 years) were compared in their characteristics (assessment of inactive, semi-active andactive plant parts).Our study showed that there were 50-70% differences among observed characteristics. Our study confirmed those cultivars which aresuitable for organic production and which one more resistant to condition weakening and which one able to tolerate negative technologicaleffects.


2019 ◽  
Vol 14 (1) ◽  
pp. 75
Author(s):  
Meika Deby Priyanka ◽  
Eppy Yuliani

Minimarket is one form of retail trade continues to grow and spread rapidly in the neighborhoods and the corners of the big cities in Indonesia as well as business becomes the most expansive retail trade in Indonesia. Semarang as the capital of Central Java is also facing the phenomenon. One of the mini-environments where scattered settlements and significantly expand the District Mijen. Since the first minimarket outlets operating in the region in 2007 until February 2013 there have been 7 minimarket outlets operating. Research Question It can be concluded from this study is what the development of a minimarket in District Mijen can influence changes in consumer behavior in determining the location of shopping options?  The research methode used in this study using a quantitative deductive rationalistic. Based on questionnaire, interviews and observations, the identification and analysis techniques of quantitative descriptive analysis and interpretation of cross-tabulation analysis techniques among variables that were examined in the form of table analysis and chi-square crosstab. The development of minimarket condition every day visitors who come around 300 people, with the total 7 minimarket mini market until 2013. Minimarket well as projected needs 10 years from now seen that the projected need for services in the District Mijen minimarket stated is sufficient to serve. Consumer behavior is largely based on the mini frequency of visits was done 2 times a week, daily necessities, distance and outlets are clean and organized is the biggest factor affecting the motivation of respondents to shop at the mini. Range of minimarket located in District Mijen is overlapped between the mini with the other minimarket. Distance range that is divided into the ring I 500 meters and ring II 1 Km. The need for evaluation of spatial planning through distribution pattern minimarket and community shopping destination location so as to anticipate the entry of modern retail in maintaining continuity of traditional retail (traditional retailers).    Keywords: minimarket, consumer behavior, and the range of services


2020 ◽  
Vol 16 (3) ◽  
pp. 62-73 ◽  
Author(s):  
Zdenka Kádeková ◽  
Ingrida Košičiarová ◽  
Vladimir Vavřečka ◽  
Milan Džupina

Although there were many consumer behavior studies, their focus was on traditional brands. Despite that, their conclusions and recommendations can serve as a model for private label research. This paper aims to find out the influence of packaging on consumer purchasing decisions in the yoghurt segment. Attention was drawn to Slovak consumers under the age of 25 years. To achieve the aim, survey, structured questionnaire (549 randomly chosen respondents) and blind test (20 respondents) methods were used. For a deeper analysis, four hypotheses were set out and tested using statistical methods of Pearsons’ Chi-Square Test, Friedman test, Mantel-Haenszel Chi-Square Test, Phi Coefficient, Cramer’s V Coefficient and correspondence analysis. The results proved that almost 58% of respondents bought private labels sporadically, over 20% of respondents bought them multiple times a week, and over 18% of respondents bought them once a week. In terms of perceived quality, it can be said that quality of private label products is perceived as good and adequate, they evoke impression of adequate quality at a reasonable price, the decisive factor for their purchase is a combination of reasonable price and quality, and the reasons not to buy are high price, low quality and lack of information about the producer. Regarding the impact of packaging on respondents’ purchasing decisions, it is found that less than 34% of respondents believe that packaging of private label products is unattractive, and up to 33% of respondents think that packaging does not affect them. AcknowledgementThe paper was supported by the research project GA SUA No. 8/2019 “Private labels as the alternative to purchase”, which is solved at the Department of Marketing and Trade, Faculty of Economics and Management, Slovak University of Agriculture in Nitra.


2017 ◽  
Vol 23 (1-4) ◽  
Author(s):  
P. Dremák ◽  
Á Csihon ◽  
I. Gonda

In this study effect of the environmentally friendly production systems on the brunch cross sectional area of apple trees trained to free spindle canopy are presented based on the data of 39 cultivars. According to our results branch thickness of the apple cultivars located in the lower, middle and upper region of the tree are more homogenous in the integrated production system compared to the organic one. Therefore the severity of the annual maintain pruning must be necessarily more moderate in the integrated growing system, than in the organic production system.


2021 ◽  
Vol 13 (13) ◽  
pp. 7028
Author(s):  
Ellen J. Van Loo ◽  
Fien Minnens ◽  
Wim Verbeke

Many retailers have expanded and diversified their private label food product assortment by offering premium-quality private label food products such as organic products. With price being identified as the major barrier for organic food purchases, private label organic food products could be a suitable and more affordable alternative for many consumers. While numerous studies have examined consumer preferences for organic food, very few organic food studies have incorporated the concept of private labels. This study addresses this research gap by studying consumer preferences and willingness to pay for national brand and private label organic food using a latent class model. Specifically, this study analyzes consumer preferences for organic eggs and orange juice and the effect of national branding versus private label. Findings show heterogeneity in consumer preferences for production method and brand, with three consumer segments being identified based on their preferences for both juice and eggs. For eggs, about half of the consumers prefer private label and organic production, whereas one-quarter clearly prefers organic, and another quarter is indifferent about the brand and the organic production. For orange juice, the majority (75%) prefer the national brand. In addition, one-quarter of the consumers prefers organic juice, and about one-third values both organic and the national brand.


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