A Study on the Impact of Apparel Industry Product Image on Customer Purchase Intention

2020 ◽  
pp. 301-314
Author(s):  
Mo Chen ◽  
Jingdong Chen ◽  
Han Zheng
Keyword(s):  
Purchase Intention ◽  
Apparel Industry ◽  
Product Image ◽  
The Impact

scholarly journals CAUSALITY MODEL OF CONSUMER PURCHASE INTENTION ON ENVIRONMENTALLY FRIENDLY PACKAGING BEVERAGE PRODUCTS

2020 ◽  
Vol 10 (2) ◽  
Author(s):  
Muhammad Zulfiqar Mahmud ◽  
Widayat Widayat ◽  
Rahmad Wijaya
Keyword(s):  
Purchase Intention ◽  
Goodness Of Fit ◽  
Perceived Value ◽  
Environmentally Friendly ◽  
Equation Modeling ◽  
Ex Post ◽  
Company Reputation ◽  
Consumer Purchase Intention ◽  
Product Image ◽  
The Impact

This study aims to construct a correlational model for the determinant of consumer purchase intention on environmentally friendly packaging beverage products by examining the product image and company reputation as mediators in the association of green perceived value on consumer purchase intention with the ex-post facto quantitative approach. The target population is the community in Malang City, EastJava who is aware of the existence of cardboard packaging beverage products and intends to purchase the products. Data were collected by employing a questionnaire distributed online. 300 respondents were selected by convenience sampling. The collected data were analyzed using Structural Equation Modeling (SEM) by utilizing AMOS software. The final model was obtained with an adequate Goodness of Fit value.The structural model that has been successfully constructed shows that green perceived value has no significant effect on purchase intention. Besides, the product image and company reputation play a role in mediating the impact of Green Perceived Value on Purchase Intention.

scholarly journals The impact on branded product on consumer purchase intentions

2014 ◽  
Vol 4 (3) ◽  
pp. 57 ◽  
Author(s):  
Muhammad Rizwan ◽  
Mudasser Qayyum ◽  
Waqas Qadeer ◽  
M. Javed
Keyword(s):  
Purchase Intention ◽  
Brand Trust ◽  
Key Factors ◽  
Brand Attachment ◽  
Result Show ◽  
Consumer Purchase Intention ◽  
Product Image ◽  
Branded Product ◽  
Questionnaire Surveys ◽  
The Impact

The objective of this study is to absorb the brand trust, brand  satisfaction and brand  attachment with ecological cost influence of consumer purchase intention. This study seeks to investigate the effect of aparant product image straight and unforeseen effects of low price, past experience,brand attachment and product awareness on customer  purchase intention. Lead the consumer want to buy branded products and attached with brands. The two key factors, brand trust and brand attachment are effective on consumer purchase intention toward branded products.This questionnaire surveys distributed to levi’s jeans user in Pakistan, in 160 questionnare distributed, 158 athentic questionnaire were returned. This result show, customer in pakistan explain soaring purchase intention  to  branded product  ,levie’s jeans. Brand trust and brand attachment have a positive effective on their purchase intention. This outcome show that applicant show a high intention to eacquire environmental gracious wines as well report solid relationship to the atmosphere. The study aim an useful constitutionnel mold and remark positive effectiv factors for  consumers’ purchase intention towards branded products.

scholarly journals Role of Fashion Involvement and Hedonistic Consumption towards Fashion Apparel Industry

Pravaha ◽  
2020 ◽  
Vol 26 (1) ◽  
pp. 125-134
Author(s):  
Shaifali Chauhan ◽  
Richa Banerjee ◽  
Nischal Risal
Keyword(s):  
Regression Analysis ◽  
Purchase Intention ◽  
Economic Status ◽  
Sampling Technique ◽  
Apparel Industry ◽  
Age Group ◽  
Fashion Apparel ◽  
The Impact ◽  
Fashion Involvement

Fashion clothes industry is dependent on endless ideas and new opportunities. The apparel industry replicates people’s lifestyles and represents their social and economic status. The study aims on analyzing the impact of fashion involvement and hedonistic consumption tendency on purchase intention towards fashion apparel industry. The sample contained the representation of population from different cities between the age group 18 to 40. The purposive sampling technique, non-probability sampling techniques and 200 respondents had been selected to collect the data. The result specified that the data was highly reliable with the different values as reported by Cronbach’s Alpha test. Factor analysis, ANOVA, and regression analysis had been done to analyze the data. The regression analysis concluded and proved that there was a positive significant impact of fashion involvement and hedonistic consumption tendency on purchase intention.

A brave new world: embracing sexuality in advertising for apparel

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Elika Kordrostami ◽  
Melika Kordrostami
Keyword(s):  
Purchase Intention ◽  
Social Power ◽  
Positive Impact ◽  
Apparel Industry ◽  
Content Type ◽  
Positive Effects ◽  
Sexual Empowerment ◽  
Positive Attitudes ◽  
The Impact

PurposeIn light of the recent shift in the US culture, this paper investigates the effectiveness of female sexual empowerment as ad appeal in the apparel industry.Design/methodology/approachStudy 1 aimed to understand consumers' reactions to female sexual empowerment in ads in terms of their attitudes toward the ad, attitudes toward the brand and purchase intention. Study 2 investigated the role of gender in perceptions of female sexual empowerment in ads.FindingsThis research establishes that consumers display positive attitudes toward female sexual empowerment in the apparel advertisement. These attitudes positively influence attitudes toward the brand, which in turn improve purchase intention. These effects are stronger for women than men.Research limitations/implicationsThis research borrows from social power theory to reveal the impact of female sexual empowerment in ads in the apparel industry. Based on the theory of planned behavior, the findings also show that female sexual empowerment can have a positive impact on purchase intention through a serial mediation of attitude toward the ad and brand.Practical implicationsMarketers need to be aware of the impact of female sexual empowerment as ad appeal. Specifically, firms in the apparel industry could benefit from the positive effects of incorporating female sexual empowerment in their campaigns.Originality/valueThis research is the first to investigate the role of female sexual empowerment as ad appeal in improving consumers' responses to ads.

scholarly journals The Impact of the Interactivity of Internet Celebrity Anchors on Consumers’ Purchase Intention

2021 ◽  
Vol 12 ◽  
Author(s):  
Weiguo Sun ◽  
Wei Gao ◽  
Ruoshi Geng
Keyword(s):  
Social Presence ◽  
Questionnaire Survey ◽  
Purchase Intention ◽  
Positive Impact ◽  
Moderating Effect ◽  
Flow Experience ◽  
Influence Model ◽  
Product Image ◽  
The Impact ◽  
The Relationship

The current study focuses on a novel and recently popular internet phenomenon – celebrity livestreaming marketing. As one of the primary advantages of livestreaming marketing by Internet celebrities, we propose that the timely interactivity of Internet celebrities plays an important role in consumers’ purchase intention. Based on stimulus-organism-response theory, this paper further identifies social presence and flow experience as mediators and the consistency of Internet celebrities’ image and product image as a moderator and constructs an influence model of Internet celebrities’ interactivity on consumers’ purchase intention. The responses of a sample of 277 participants were collected by a questionnaire survey. SPSS and Amos were used to analyse the data. The results show that consumers’ social presence and flow experience mediate the positive impact of the interactivity of Internet celebrity anchors on influencing consumers’ purchase intention. However, there is no significant moderating effect of the consistency of Internet celebrities’ image and product image on the relationship between social presence or flow experience and purchase intention. A discussion and implications are offered.

Materialism and Green Purchase Intention: A Study of Urban Vietnamese Consumers

2017 ◽  
pp. 89-106 ◽  
Author(s):  
Mai Nguyen Thi Tuyet ◽  
Hung Nguyen Vu ◽  
Linh Nguyen Hoang ◽  
Minh Nguyen Hoang
Keyword(s):  
Conceptual Framework ◽  
Survey Data ◽  
Purchase Intention ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Perceived Behavioral Control ◽  
Policy Makers ◽  
Tpb Model ◽  
Research Findings ◽  
The Impact

This study focuses on examining the impact of three components of materialism on green purchase intention for urban consumers in Vietnam, an emerging economy. An extended Theory of Planned Behavior (TPB) is applied as the conceptual framework for this study. The hypotheses are empirically tested using survey data obtained from consumers in Hanoi, the capital of Vietnam. The regression results show support for most of our hypotheses. The findings indicate that two out of three facets of materialism are significant predictors of green purchase intention. Specifically, success is found to be negatively related to purchase intention, while happiness is related positively to the intention. All three antecedents in the TPB model, including attitude towards green purchase, subjective norm, and perceived behavioral control are also found to have positive impacts on purchase intention. The research findings are discussed and implications for managers and policy makers are provided.

Role of Brand experience in Fashion brands

2019 ◽  
Vol 118 (1) ◽  
pp. 57-64
Author(s):  
G. Aiswarya ◽  
Dr. Jayasree Krishnan
Keyword(s):  
Factor Analysis ◽  
Purchase Intention ◽  
Great Influence ◽  
Brand Experience ◽  
Brand Preference ◽  
Mediating Role ◽  
Confirmatory Factor ◽  
Selling Strategies ◽  
The Impact

Traditionally the products were pushed into the hands of customers by production and selling strategies; then the marketing strategy evolved which gained momentum by understanding the customer needs and developing products satisfying those needs. This strategy is most prevalent and what should be done to stand up in this most competitive scenario? The answer to this key question is to create an experience. The customers now also seek good experiences than other benefits. Brand experience has gained more attention, especially fashion brands. Previous studies demonstrate the role of the brand experience in brand equity and other consumer behavior constructs. But very little is known about the impact of brand experiences on fashion brands. The aim of this study is to develop a model which makes our understanding better about the role of Brand preference and Brand experience and its influence on purchase intention of the brand. An initial exploratory study is conducted using a focus group to generate items for the study. The items, thus generated are prepared in the form of a questionnaire and samples were collected.  Exploratory factor analysis is conducted and the reliability of the constructs is determined. These constructs are loaded onto AMOS to perform Confirmatory factor analysis. The results confirmed the scales used. We also noticed that Brand preference has a great influence on the Brand experience. Thereby the finding supports the role of the brand experience which tends to have a mediating role in influencing the purchase intention.

Sign in / Sign up

Export Citation Format

Share Document