2021 ◽  
pp. 016344372110158
Author(s):  
Opeyemi Akanbi

Moving beyond the current focus on the individual as the unit of analysis in the privacy paradox, this article examines the misalignment between privacy attitudes and online behaviors at the level of society as a collective. I draw on Facebook’s market performance to show how despite concerns about privacy, market structures drive user, advertiser and investor behaviors to continue to reward corporate owners of social media platforms. In this market-oriented analysis, I introduce the metaphor of elasticity to capture the responsiveness of demand for social media to the data (price) charged by social media companies. Overall, this article positions social media as inelastic, relative to privacy costs; highlights the role of the social collective in the privacy crises; and ultimately underscores the need for structural interventions in addressing privacy risks.


1998 ◽  
Vol 14 (4) ◽  
pp. 263-274 ◽  
Author(s):  
Charles D. Raab
Keyword(s):  

2016 ◽  
Vol 2016 (4) ◽  
pp. 102-122 ◽  
Author(s):  
Kassem Fawaz ◽  
Kyu-Han Kim ◽  
Kang G. Shin

AbstractWith the advance of indoor localization technology, indoor location-based services (ILBS) are gaining popularity. They, however, accompany privacy concerns. ILBS providers track the users’ mobility to learn more about their behavior, and then provide them with improved and personalized services. Our survey of 200 individuals highlighted their concerns about this tracking for potential leakage of their personal/private traits, but also showed their willingness to accept reduced tracking for improved service. In this paper, we propose PR-LBS (Privacy vs. Reward for Location-Based Service), a system that addresses these seemingly conflicting requirements by balancing the users’ privacy concerns and the benefits of sharing location information in indoor location tracking environments. PR-LBS relies on a novel location-privacy criterion to quantify the privacy risks pertaining to sharing indoor location information. It also employs a repeated play model to ensure that the received service is proportionate to the privacy risk. We implement and evaluate PR-LBS extensively with various real-world user mobility traces. Results show that PR-LBS has low overhead, protects the users’ privacy, and makes a good tradeoff between the quality of service for the users and the utility of shared location data for service providers.


2010 ◽  
Vol 25 (2) ◽  
pp. 109-125 ◽  
Author(s):  
Hanna Krasnova ◽  
Sarah Spiekermann ◽  
Ksenia Koroleva ◽  
Thomas Hildebrand

On online social networks such as Facebook, massive self-disclosure by users has attracted the attention of Industry players and policymakers worldwide. Despite the Impressive scope of this phenomenon, very little Is understood about what motivates users to disclose personal Information. Integrating focus group results Into a theoretical privacy calculus framework, we develop and empirically test a Structural Equation Model of self-disclosure with 259 subjects. We find that users are primarily motivated to disclose Information because of the convenience of maintaining and developing relationships and platform enjoyment. Countervailing these benefits, privacy risks represent a critical barrier to information disclosure. However, users’ perception of risk can be mitigated by their trust in the network provider and availability of control options. Based on these findings, we offer recommendations for network providers.


2021 ◽  
Vol 13 (2) ◽  
pp. 23
Author(s):  
Angeliki Kitsiou ◽  
Eleni Tzortzaki ◽  
Christos Kalloniatis ◽  
Stefanos Gritzalis

Social Networks (SNs) bring new types of privacy risks threats for users; which developers should be aware of when designing respective services. Aiming at safeguarding users’ privacy more effectively within SNs, self-adaptive privacy preserving schemes have been developed, considered the importance of users’ social and technological context and specific privacy criteria that should be satisfied. However, under the current self-adaptive privacy approaches, the examination of users’ social landscape interrelated with their privacy perceptions and practices, is not thoroughly considered, especially as far as users’ social attributes concern. This study, aimed at elaborating this examination in depth, in order as to identify the users’ social characteristics and privacy perceptions that can affect self-adaptive privacy design, as well as to indicate self-adaptive privacy related requirements that should be satisfied for users’ protection in SNs. The study was based on an interdisciplinary research instrument, adopting constructs and metrics from both sociological and privacy literature. The results of the survey lead to a pilot taxonomic analysis for self-adaptive privacy within SNs and to the proposal of specific privacy related requirements that should be considered for this domain. For further establishing of our interdisciplinary approach, a case study scenario was formulated, which underlines the importance of the identified self-adaptive privacy related requirements. In this regard, the study provides further insight for the development of the behavioral models that will enhance the optimal design of self-adaptive privacy preserving schemes in SNs, as well as designers to support the principle of PbD from a technical perspective.


Kybernetes ◽  
2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Naurin Farooq Khan ◽  
Naveed Ikram ◽  
Hajra Murtaza ◽  
Muhammad Aslam Asadi

PurposeThis study aims to investigate the cybersecurity awareness manifested as protective behavior to explain self-disclosure in social networking sites. The disclosure of information about oneself is associated with benefits as well as privacy risks. The individuals self-disclose to gain social capital and display protective behaviors to evade privacy risks by careful cost-benefit calculation of disclosing information.Design/methodology/approachThis study explores the role of cyber protection behavior in predicting self-disclosure along with demographics (age and gender) and digital divide (frequency of Internet access) variables by conducting a face-to-face survey. Data were collected from 284 participants. The model is validated by using multiple hierarchal regression along with the artificial intelligence approach.FindingsThe results revealed that cyber protection behavior significantly explains the variance in self-disclosure behavior. The complementary use of five machine learning (ML) algorithms further validated the model. The ML algorithms predicted self-disclosure with an area under the curve of 0.74 and an F1 measure of 0.70.Practical implicationsThe findings suggest that costs associated with self-disclosure can be mitigated by educating the individuals to heighten their cybersecurity awareness through cybersecurity training programs.Originality/valueThis study uses a hybrid approach to assess the influence of cyber protection behavior on self-disclosure using expectant valence theory (EVT).


Sign in / Sign up

Export Citation Format

Share Document