Consumer Preferences as Barriers to Standardising Marketing Programmes in the Single European Market: the Role of Country-Of-Origin and Ecological Product Attributes

2014 ◽  
pp. 189-194
Author(s):  
B. B. Schlegelmilch ◽  
A. Diamantopoulos ◽  
J. P. Du Preez
Keyword(s):  
Consumer Preferences ◽  
Country Of Origin ◽  
European Market ◽  
Product Attributes ◽  
Single European Market

Product Standardization and Attribute Saliency: A Three-Country Empirical Comparison

1994 ◽  
Vol 2 (1) ◽  
pp. 7-28 ◽  
Author(s):  
Johann P. Du Preez ◽  
Adamantios Diamantopoulos ◽  
Bodo B. Schlegelmilch
Keyword(s):  
Consumer Preferences ◽  
Country Of Origin ◽  
Marketing Mix ◽  
Empirical Comparison ◽  
Product Attributes ◽  
Cultural Characteristics ◽  
Stages Of Development ◽  
Free Products ◽  
Car Industry ◽  
Product Standardization

Standardizing the marketing mix across different countries is limited by numerous factors. Focusing specifically on the scope for product standardization in the car industry, this paper empirically investigates the extent to which consumer preferences may act as barriers to standardization. Consumers from Korea, Spain and France—three countries at different stages of development and with distinct socio-cultural characteristics—are compared in terms of the importance they attach to various product attributes with particular emphasis on country-of-origin information and “green “ features. The results reveal a large number of significant differences between the three subsamples and illustrate the substantial barriers to standardization that can exist even for such relatively culture-free products as cars.

The Single European Market, Multinationals and Concentration: The Case of Food Manufacturing

1993 ◽  
Vol 13 (3) ◽  
pp. 279-298 ◽  
Author(s):  
Anna Pollert
Keyword(s):  
Manufacturing Sector ◽  
Merger And Acquisition ◽  
Growth Strategy ◽  
European Market ◽  
Regional Differentiation ◽  
European Policy ◽  
Food Manufacturing ◽  
Single European Market ◽  
Production And Distribution

AbstractThis paper examines the logic and implications of the Single European Market for the food manufacturing sector. It points to the role of multinationals in this sector and the process of concentration through merger and acquisition as a central growth strategy. It suggests that rather than encourage further concentration, European policy should concern itself with the benefits as well as the problems of regional differentiation and the complementarity rather than the conflict of different scales of production and distribution.

scholarly journals The role of the Single Euro Payments Area for the potential single European market

Equilibrium ◽  
2009 ◽  
Vol 3 (2) ◽  
pp. 67-75
Author(s):  
Anna Pyka
Keyword(s):  
Economic Integration ◽  
Payment System ◽  
Single Market ◽  
European Market ◽  
Consumer Law ◽  
Single European Market ◽  
Local Solutions ◽  
The Creation

The creation of Single Euro Payments Area (SEPA) is the next stage of economic integration of Europe connected with clearings and payments area. The idea behind the activities within SEPA programme is the introduction of mechanisms for effective Euro payments in Europe and treatment of this area as a single market with all the consequences to do with the time of transaction and charges occurring. According to SEPA, different local solutions will be replaced by a common payment system and unified standards regulated by homogenous consumer law. This in turn shall bring in the following effects: easy, fast, safe and cheap payments for the whole European market. This article shows the conditions of implementation of SEPA programme and the consequences stemming from the single payments area.

LOCAL CULTURE MEETS SINGLE EUROPEAN MARKET - AN ASSESSMENT OF INTERNATIONALIZATION CHALLENGES AND OPPORTUNITIES FOR INDEPENDENT ENTREPRENEURS IN THE FRENCH BOOK RETAIL SECTOR

1999 ◽  
Vol 07 (04) ◽  
pp. 365-388
Author(s):  
ELKE PIOCH ◽  
RUTH A. SCHMIDT
Keyword(s):  
European Market ◽  
Retail Sector ◽  
The European Union ◽  
Single European Market ◽  
Challenges And Opportunities ◽  
The Face ◽  
Barriers And Challenges ◽  
Changing Role

The introduction of the Single European Market (SEM) acted as a catalyst to internationalization activities throughout the European Union (EU). Set against the backdrop of a wider study of retail change within the SEM this industry case study examines the changing role of the independent sector within French book retailing in the face of a growing trend towards cross-border activity. The interplay between consumer culture and the dynamics of the changing structural components of the market is discussed against the backdrop of a wider EU context. Barriers and challenges as well as opportunities for international activities are examined and the respective positioning of the different types of retail capital considered. Conclusions highlight the importance of entrepreneurial style rather than the size of the firm as a driver of international activity and present a discussion of likely future trends in this market.

The European law school

Legal Studies ◽  
1993 ◽  
Vol 13 (1) ◽  
pp. 1-15 ◽  
Author(s):  
Roy Goode
Keyword(s):  
Law School ◽  
National Character ◽  
European Market ◽  
European Law ◽  
Law Schools ◽  
Future Role ◽  
Community Law ◽  
Single European Market ◽  
Legal Integration

The impending arrival of the Single European Market and the consequent drive towards European legal integration raise in stark form the future role of the national law school. Should we continue to have national law schools at all, in the sense of law schools with a predominantly national focus? Or should we move towards a system in which the typical law school, though located in a particular country within Europe, encompasses a structure, a body of staff and students and a curriculum which are a national and which focus on European laws and institutions rather than on those of the particular home State? I-f law schools are to retain their essentially national character, how should the growing influence of European law in general and Community law in particular affect their role, organisation and activities?

Original brands in competition against high quality copycats

2018 ◽  
Vol 52 (7/8) ◽  
pp. 1574-1597 ◽  
Author(s):  
Hang Nguyen ◽  
Kunter Gunasti
Keyword(s):  
Consumer Preferences ◽  
Experimental Studies ◽  
Brand Identity ◽  
Product Attributes ◽  
Content Type ◽  
Product Features ◽  
Trade Offs ◽  
The Face ◽  
Cue Diagnosticity

Purpose Copycat brands offering improved product quality pose serious challenges to original brands. This paper aims to provide a better understanding of why consumers prefer copycat brands with superior product attributes and how original brands can shift this preference back by strategically leveraging brand identity cues. Design/methodology/approach Four experimental studies test different types of brand identity cues that original brands can use to influence consumer preferences. Logistic and linear regression analyses analyze the effects. Findings The results systematically show the power of brand identity cues in helping original brands reduce share loss to copycat brands using superior product attributes. They also reveal the role of brand equity, conspicuous consumption and consumers’ tendency of using brands as status symbols in enhancing the effect of brand identity cues in the face of superior copycats. Research limitations/implications This paper extends cue diagnosticity theory and the brand identity literature by showing the power of brand identity cues in predicting consumer choices of original brands. Practical implications This paper provides useful guidelines for managers of original brands on how to effectively use brand identity cues to compete against copycats. Originality/value Prior research focuses on how copycat brands’ characteristics influence consumers’ evaluations of copycats. These studies are limited, however, by their focus on cheap and low-quality copycats. The current paper examines the effects of brand identity cues and draws attention to the trade-offs consumers make when choosing between original brands and copycats offering superior product features.

Tracing New Genealogies

2018 ◽  
Author(s):  
Jennifer J. Smith
Keyword(s):  
Country Of Origin ◽  
American Family ◽  
Community Or ◽  
Immigration Laws ◽  
Shared Experiences ◽  
Biological Relationships

Chapter four turns to a more intimate form of affiliation than either nation or community: family. The period from the 1970s onward has produced the greatest concentration of cycles since modernism, because writers embraced the cycle to express the contingency of being ethnic and American. Family, rather than community or time, is the dominant linking structure for many of these cycles, reflecting how immigration laws placed family and education above country of origin. This chapter focuses on the role of family in the production and reception of Amy Tan’s The Joy Luck Club (1989), Julie Alvarez’s How the García Girls Lost Their Accents (1991), and Jhumpa Lahiri’s Unaccustomed Earth (2008). These cycles argue that subjectivity—and by extension gender and ethnic attachments—derives not only from biological relationships but also from “formative kinship,” which originates in shared experiences that the characters choose to value.

"The Moderating Role of Country of Origin on the Sensitivity to Expiration date in the Sales of Online Time Commerce"

2019 ◽  
Vol 30 (2) ◽  
pp. 1-19
Author(s):  
Min Sung Kim ◽  
Kang Jun Choi ◽  
Jae Young Lee ◽  
Keunwoo Kim
Keyword(s):  
Country Of Origin ◽  
Expiration Date ◽  
Moderating Role
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