Experimental Results Concerning the Affect of the Female Model in Television Commercials on Product and Brand Recall

Despite several studies investigating the impact of sex and violence in television on consumer behavior and memory for products in commercials, results remain inconsistent and debated. The purpose of the current study was to examine the effects of television violence and sex on memory for commercials and willingness to buy products. Two hundred twelve young adults were assigned to watch either a sexual, violent, combined sexual and violent or neutral television show. Within each show were embedded 12 commercials, four violent, four sexual, and four neutral. Results indicated that violent or sexual content of the television show did not impair memory for commercials or willingness to buy products, and that sexual or violent content in the commercials themselves increased memory for those commercials. Implications for the current study are that violent or sexual shows may adequately function in attracting viewers’ attention, with sexual and violent content in the commercials themselves improving viewers memory for products. Use of violent or sexual content in commercials may thus be useful in advertising for brand recall.

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Age differences in recall and liking of arousing television commercials

Communications ◽

10.1515/commun-2015-0013 ◽

2015 ◽

Vol 40 (3) ◽

Cited By ~ 2

Author(s):

Margot J. van der Goot ◽

Eva A. van Reijmersdal ◽

Mariska Kleemans

Keyword(s):

Older Adults ◽

Age Differences ◽

Practical Implication ◽

Television Commercials ◽

Target Groups ◽

Younger Adults ◽

Brand Recall ◽

Advertising Effects ◽

Linear Relationships ◽

Better Than

AbstractThis article examines whether there are differences between older and younger adults in recall and liking of arousing television commercials. As hypothesized, the experiment demonstrated that older adults remembered brands and products in calm commercials better than in arousing commercials, and they also liked calm commercials more. In contrast, younger adults remembered brands and products in arousing commercials better and they liked these commercials more. In addition, (curvi)linear relationships showed that for older adults arousal deteriorates their recall and liking, whereas for younger adults arousal – up to a certain point – is beneficial. These findings strongly suggest that advertising effects found in younger samples are unlikely to be the same for older target groups. An important practical implication is that it currently seems wise to make commercials targeted towards older adults calm instead of arousing when the aim is to generate brand recall and liking.

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DAYA TARIK VISUAL SEBAGAI BRAND RECALL PADA IKLAN TELEVISI STUDI KASUS IKLAN MIZONE 2012 VERSI “TILT”

Jurnal Bahasa Rupa ◽

10.31598/bahasarupa.v2i1.228 ◽

2018 ◽

Vol 2 (1) ◽

pp. 43-51

Author(s):

Jiwa Utama

Keyword(s):

Visual Stimulus ◽

Evaluation Research ◽

Test Method ◽

Popular Song ◽

Television Commercials ◽

Brand Recall ◽

Visual Appeal ◽

Third Stage ◽

Audio Stimulus

The power of visual and audio messages on television commercial (TVC) is critical to create the advertised brand awareness. The use of popular songs as an advertisement attraction is often used in television commercials. This paper is a case study of Mizone TVC in 2012. The popular song should be able to help the visual appeal used in helping audiences remember brands and advertisements. This study aims to determine the role and impact of visual appeal on TVC that use popular song as the appeal of music to brand reminders. The method used in this study is based on marketing approach and advertisement evaluation research through advertising stimulus recall test method. The first stage is an audio stimulus test by playing a popular song from the case study. The second stage is a visual stimulus test by showing some advertising frames as a visual stimulus. The third stage is to show the ads as a whole to know the response about the attractiveness of the ad to brand recall. This method is tested on the respondent which is the target audiences of Mizone. The analysis of the visual stimulus visual recall shows the use of visual appeal not only from TVC talents but also through advertising messages packaged with unique, distinct visual approaches and identity that can help audiences to better remember the brand.

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Zipped Commercials, Zapped Memory? Not Necessarily

Business and Management Research ◽

10.5430/bmr.v6n3p85 ◽

2017 ◽

Vol 6 (3) ◽

pp. 85 ◽

Cited By ~ 1

Author(s):

Robert Rouwenhorst ◽

Liang Zhao

Keyword(s):

Real Time ◽

Digital Video ◽

Brand Names ◽

Experimental Results ◽

Brand Name ◽

Television Commercials ◽

Normal Speed

As digital-video-recorders (DVRs) become more popular, an increasing number of television commercials are being zipped (fast-forwarded). This paper examines how memory for brand names, products and attitudes toward commercials are influenced by zipping at the speeds used by the popular DVR manufacturer, TiVo (300, 1800 and 6000 percent). Experimental results show that compared to ads shown in real-time, memory for the advertised brand names improves when the commercials are zipped at 300 percent of normal speed. However, brand name recall dramatically declines as the commercials are zipped at faster speeds (1800 and 6000 percent). Speed of zipping had a significant effect on the ability to recall the advertised brand for all commercials except those at the end of a commercial pod. This suggests that all else being equal, ads placed at the end of a commercial pod are more likely to be recalled at all zipping speeds. Viewers of zipped commercials had more neutral attitudes toward the ads compared with those who saw them in real-time.

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Diagnostics of Gold Laser Plasmas

International Astronomical Union Colloquium ◽

10.1017/s0252921100108085 ◽

1988 ◽

Vol 102 ◽

pp. 357-360

Author(s):

J.C. Gauthier ◽

J.P. Geindre ◽

P. Monier ◽

C. Chenais-Popovics ◽

N. Tragin ◽

...

Keyword(s):

Experimental Results ◽

Pure Gold ◽

Electronic Temperature ◽

X Ray ◽

Laser Plasmas ◽

Collisional Radiative Model ◽

Radiative Model

AbstractIn order to achieve a nickel-like X ray laser scheme we need a tool to determine the parameters which characterise the high-Z plasma. The aim of this work is to study gold laser plasmas and to compare experimental results to a collisional-radiative model which describes nickel-like ions. The electronic temperature and density are measured by the emission of an aluminium tracer. They are compared to the predictions of the nickel-like model for pure gold. The results show that the density and temperature can be estimated in a pure gold plasma.

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Observation of Phase Contrast Images in STEM and CTEM Modes by Using 100 kV Field Emission Electron Gun

Proceedings, annual meeting, Electron Microscopy Society of America ◽

10.1017/s0424820100051967 ◽

1974 ◽

Vol 32 ◽

pp. 390-391

Author(s):

Y. Harada ◽

T. Goto ◽

H. Koike ◽

T. Someya

Keyword(s):

Field Emission ◽

Phase Contrast ◽

Image Formation ◽

Fresnel Diffraction ◽

Experimental Results ◽

Electron Gun ◽

Scanning Microscopy ◽

Emission Electron ◽

Lattice Images

Since phase contrasts of STEM images, that is, Fresnel diffraction fringes or lattice images, manifest themselves in field emission scanning microscopy, the mechanism for image formation in the STEM mode has been investigated and compared with that in CTEM mode, resulting in the theory of reciprocity. It reveals that contrast in STEM images exhibits the same properties as contrast in CTEM images. However, it appears that the validity of the reciprocity theory, especially on the details of phase contrast, has not yet been fully proven by the experiments. In this work, we shall investigate the phase contrast images obtained in both the STEM and CTEM modes of a field emission microscope (100kV), and evaluate the validity of the reciprocity theory by comparing the experimental results.

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A new dissociation mode for dislocations in silicon

Proceedings, annual meeting, Electron Microscopy Society of America ◽

10.1017/s0424820100108878 ◽

1978 ◽

Vol 36 (1) ◽

pp. 346-347

Author(s):

A. Ourmazd ◽

G.R. Booker ◽

C.J. Humphreys

Keyword(s):

Detailed Examination ◽

Experimental Results ◽

Dislocation Network ◽

Weak Beam ◽

Phosphorus Doped

A (111) phosphorus-doped Si specimen, thinned to give a TEM foil of thickness ∼ 150nm, contained a dislocation network lying on the (111) plane. The dislocation lines were along the three <211> directions and their total Burgers vectors,ḇt, were of the type , each dislocation being of edge character. TEM examination under proper weak-beam conditions seemed initially to show the standard contrast behaviour for such dislocations, indicating some dislocation segments were undissociated (contrast A), while other segments were dissociated to give two Shockley partials separated by approximately 6nm (contrast B) . A more detailed examination, however, revealed that some segments exhibited a third and anomalous contrast behaviour (contrast C), interpreted here as being due to a new dissociation not previously reported. Experimental results obtained for a dislocation along [211] with for the six <220> type reflections using (g,5g) weak-beam conditions are summarised in the table below, together with the relevant values.

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Multislice calculations of RHEED patterns from vicinal Si (001)

Proceedings, annual meeting, Electron Microscopy Society of America ◽

10.1017/s0424820100150836 ◽

1993 ◽

Vol 51 ◽

pp. 1000-1001

Author(s):

Scott Lordi

Keyword(s):

Misorientation Angle ◽

Incident Angle ◽

Incident Beam ◽

Experimental Results ◽

Bragg Condition ◽

Vicinal Surfaces ◽

Kinematic Theory ◽

Step Edges

Vicinal Si (001) surfaces are interesting because they are good substrates for the growth of III-V semiconductors. Spots in RHEED patterns from vicinal surfaces are split due to scattering from ordered step arrays and this splitting can be used to determine the misorientation angle, using kinematic arguments. Kinematic theory is generally regarded to be inadequate for the calculation of RHEED intensities; however, only a few dynamical RHEED simulations have been attempted for vicinal surfaces. The multislice formulation of Cowley and Moodie with a recently developed edge patching method was used to calculate RHEED patterns from vicinal Si (001) surfaces. The calculated patterns are qualitatively similar to published experimental results and the positions of the split spots quantitatively agree with kinematic calculations.RHEED patterns were calculated for unreconstructed (bulk terminated) Si (001) surfaces misoriented towards [110] ,with an energy of 15 keV, at an incident angle of 36.63 mrad ([004] bragg condition), and a beam azimuth of [110] (perpendicular to the step edges) and the incident beam pointed down the step staircase.

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