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Published By Stmik Stikom Indonesia

2580-9997, 2581-0502
Updated Wednesday, 05 May 2021

2021 ◽  
Vol 4 (2) ◽  
pp. 177-185
Author(s):  
Bianca Iskandar ◽  
Anny Valentina ◽  
Siti Nurannissaa Parama Bekti

As a country known for its diversity of natural beauty and cultural diversity, Indonesia has the potential as a tourist destination. Tourism is one of the largest income in Indonesia. The high interest of foreign tourists is inversely proportional to the decrease of local tourists every year. One of the reasons is that local tourists prefer to travel abroad. Pandemic conditions are also one of the causes of declining in the domestic tourism industry. This study aims to find an alternative concept of creative strategies for designing tourism visual communication that emphasizes local aspects. This research used mixed methods, quantitative methods by using questionnaires and qualitative methods by using observation, interviews and literature study. The target audience is the young generations aged 21-27 years, domiciled in Jakarta and having SES A-B economy class. The result of this research form a creative strategy in visual communication design with the concept of "Discover your locale". This concept emphasizes the delivery of information about characteristics, local aspects, and recommended information on the attractiveness of an area from local residents to gain new experiences.


2021 ◽  
Vol 4 (2) ◽  
pp. 101-112
Author(s):  
Michael Bezaleel ◽  
Felicia Felicia

Body shaming is known as the action of expressing humiliation by commenting, mocking, or criticizing about another individual’s body shape or size. This act is often considered a joke for many people, especially among teenagers, without realizing that it can cause mental problems for victims who receive this body shaming treatment. This form of bullying can cause the victim to lack confidence, low self-esteem and even suicide. Based on the background of the problems explained, creating an audio visual in the form of short film is judged as fit to be a relevant socialization media in this modern society. This research is using qualitative methodology, collecting datas by interviewing a number of sources and target audiences. Based on the results of data collection, this short film was designed with an emphasis on one of the psychological impacts experienced by the victim which is low self-esteem. As a result, this short film has presented a visualization that can convey messages about the psychological impact that occurs on victims of body shaming to teenage girls.


2021 ◽  
Vol 4 (2) ◽  
pp. 125-133
Author(s):  
Dwi Krisbiantoro ◽  
Sitaresmi Wahyu Handani ◽  
Ilfa Jawahiril Falah

Animation is a static image that is displayed sequentially so that the image becomes a moving image. Apart from being an entertainment, animation has also become a guide, an inspiration, as well as a means of socializing. Along with the development of technology, there are many techniques for making animation. These techniques aim to improve the quality of the image, as well as the animation movement itself. There is a lack of awareness to maintain health in society today. Many people do not understand the importance of maintaining health to stay healthy. Recently, there has been an unclear paradigm towards the transmission of the Covid -19 virus. The spread of a virus that is very mobile, will definitely have a bad impact. This is exacerbated by the state of unclear issues, where there is a lack of socialization of the preventive action of the Covid-19 virus, especially in Indonesia. Based on these things, in this study a socialization video was made about preventing the spread of the Covid -19 virus, based on 2-dimensional animation using kinetic typography techniques. So, the final result of this research is in the form of an animated video as a 2-dimensional based socialization media regarding the prevention of transmission of the Covid -19 virus to the public visually in the form of an animated video.


2021 ◽  
Vol 4 (2) ◽  
pp. 134-145
Author(s):  
Rendy Pandita Bastari ◽  
Idhar Resmadi ◽  
Wahyu Lukito

Subculture is a movement against the mainstream that is manifested through music, fashion and lifestyle. One of the supporting element of the manifestation of a subculture is the existence of products from certain brands that have authenticity. The authenticity of a brand can be formed through the interaction of a brand with its community. A brand is not constructed by itself, but it must be built with various actions towards a community with its own ecosystem so as to give rise to consumer attitudes and habits towards a brand's product. Previous studies have shown that general consumers with subcultural actors show different attitudes towards a product from a certain brand. Another study shows that brands imitate the behavior patterns of a subculture and make it their target market to sell products. This study aims to take another approach, namely a sociological approach, by conducting a case study of a brand that is associative with a subcultural movement, one of which is Maternal Disaster. The method used in this study was an unstructured interview with the owner of the Maternal Disaster brand, visual samples analysis and an analysis based on the sociological theory of Pierre Bourdieu. The result of this research is a recommendation, brands that want to start moving in the subculture must prioritize the values ​​that are upheld by the subculture movement. In addition, interaction with the community must be built through the support of activities in the subculture.


2021 ◽  
Vol 4 (2) ◽  
pp. 167-176
Author(s):  
Beryl Gandakusumah ◽  
Rustono Farady Marta

Penggunaan elemen visual yang berbasis pada warna, tekstur dan bentuk dalam semiotika dikenal dengan istilah tanda atau simbol. Kekuatan penggunaan elemen-elemen tersebut didorong oleh consumer brandscape yang terdiri dari beberapa unsur. Penerapan strategi kreatif oleh kedua merek tersebut merupakan upaya yang dilakukan oleh XING FU TANG (幸 福 堂) dan XI BO BA (喜悦) dalam mempromosikan dan menanamkan ideologi mereknya kepada konsumen. Riset ini bersifat komparatif yang ditempuh melalui Strategi Oposisi Biner dalam Metode Semiotika Pemasaran Oswald, agar mampu menelusuri kedua merek dalam perspektif consumer brandscape dengan pendekatan kualitatif. Hasil penelitian yang diperoleh menunjukkan bahwa XING FU TANG (幸福堂) menggunakan elemen bernuansa oriental klasik, sementara XI BO BA (喜悦) mendefinisikan mereknya untuk menyasar kalangan moderen dan kekinian. Aplikasi semiotika pemasaran yang dilakukan oleh kedua merek melalui unsur-unsur visual dan merupakan wujud dari consumer brandscape yang terdiri dari paduan antara ranah budaya, emosional dan mengerucut pada sebuah tanda.


2021 ◽  
Vol 4 (2) ◽  
pp. 87-100
Author(s):  
Yuliana Cornillon Intan Krisciaputri ◽  
Michael Bezaleel Wenas

This study discusses the design of a socialization video entitled Menstrual Health and Hygiene with motion graphic techniques. This is based on the importance of a woman to maintain personal hygiene, especially during menstruation and the lack of socialization media that discusses the maintenance of cleanliness and health of women's external reproductive organs, especially during menstruation. Therefore, a media outreach was designed in the form of video socialization with motion graphic techniques to help socialize how to maintain the cleanliness and health of women's external reproductive organs, especially during menstruation effectively and attractively. The method used is a mixed method for data collection and quantitative testing of product results. In this design, the process of making socialization media, from the concept design to the final result, is in the form of video socialization with motion graphic techniques. The results achieved from this research were in the form of a socialization video entitled Menstrual Health and Hygiene, able to convey information about hygiene and health of female external reproductive organs, especially during menstruation and can be used as a media for Menstrual Health and Hygiene socialization.


2021 ◽  
Vol 4 (2) ◽  
pp. 159-166
Author(s):  
Novan J Andrea

Abstrak Bangunan cagar budaya di Kota Yogyakarta merupakan warisan budaya yang perlu untuk dijaga kelestariannya. Selain memiliki nilai sejarah, bangunan cagar juga menjadi objek estetik dalam dunia fotografi. Dalam penciptaan ini, bangunan cagar budaya menjadi objek foto penciptaan karya fotografi ekspresi dengan teknik kamera lubang jarum (KLJ). Metode yang digunakan adalah dengan menerapkan prinsip kerja kamera lubang jarum (KLJ) dengan media kotak gelap dengan lubang kecil yang dikombinasikan dengan kamera DSLR sebagai alat pemotretan. Sedangkan media yang menjadi area pantulan proyeksi citra objek menggunakan kertas daur ulang yang ditata sedemikian rupa sehingga mampu menampilkan efek artistik tertentu dalam menyampaikan situasi paradoks bagi bangunan cagar budaya yang dijadikan sebagai objek penciptaan fotografi ekspresi ini. Tujuan dari penciptaan fotografi ekspresi dengan teknik kamera lubang jarum (KLJ) adalah sebagai sarana persuasif yang menggugah kesadaran masyarakat untuk menjaga kelestarian bangunan cagar budaya.   Kata Kunci: fotografi ekspresi, kamera lubang jarum (KLJ), cagar budaya


2021 ◽  
Vol 4 (2) ◽  
pp. 113-124
Author(s):  
Aji Susanto Anom Purnomo ◽  
Novan Jemmi Andrea ◽  
Monica Revias Purwa Kusuma

2020 is the year when the world is faced with a health crisis, namely the Covid-19 pandemic or also known as the Corona Virus. All aspects of life are affected by this crisis, the joints of humanity are faced with limitations. The mass media are intensively reporting various incidents regarding the Covid-19 pandemic. The stories are often accompanied by journalistic photos. One of the functions of photojournalism is to strengthen the story of what the media wants to convey. Journalistic photos during this pandemic usually feature scenes from medical activities, government policies and large narratives that are cold on empathetic human relations. However, different from most photojournalism in most mass media, The New York Times publishes "Still Lives" photography projects that are done by its photographers. The project presents a different narrative from this time of the pandemic. The “Still Lives” photography project is important because it presents journalistic photos that tell a domestic narrative that is close to the sides of universal humanity, namely the stories of the photographers' homes and families. This study aims to describe and interpret the “Still Lives” photography project as an alternative in creating a different narrative from photojournalism during the pandemic. This study used a descriptive qualitative research method based on phenomenology with Roland Barthes' main theory of semiotics and supported by journalistic photography theory and representation theory. The research results obtained a complete explanation and meaning of the “Still Lives” Project from The New York Times. The project according to the theory of photo journalistic is photo story based on personal experiences. From the analysis through the theory of semiotics from Roland Barthes and representation theory successfully obtained a result that basically projects “Still Lives” can be understood as a representation of the universal experience and feeling by mankind. Project “Still Lives” provides the representation of covid-19 pandemic through the mass media journalistic that show an alternative offer to journalistic practice to use lyrical narratives and personal experience in the story and more empathy in the mass publication of pandemic covid-19.


2021 ◽  
Vol 4 (2) ◽  
pp. 186-195
Author(s):  
Khamadi Khamadi ◽  
Abi Senoprabowo

Warak Ngendog sebagai simbol persatuan dan maskot Kota Semarang memiliki nilai-nilai kearifan lokal yang penting untuk diwariskan ke generasi muda. Selama ini Warak Ngendog dekat dengan kehidupan masyarakat khususnya anak dalam bentuk mainan dan perayaan Dugderan yang diselenggarakan sekali dalam setahun. Trend menunjukkan mainan Warak Ngendog semakin kurang populer dikarenakan kehadiran karakter animasi yang lebih dekat dengan anak. Hal ini membuat pemahaman generasi muda tentang budaya Warak Ngendog semakin menurun. Tujuan dari penelitian ini adalah merancang desain karakter Warak Ngendog ke dalam media yang menjadi konsumsi generasi muda saat ini yaitu komik. Penelitian ini menggunakan metode deskriptif kualitatif untuk mendapatkan gambaran nilai kearifan lokal dalam Warak Ngendog yang kemudian dianalisis dan diimplementasikan dalam perancangan desain karakter komik. Hasil analisis menunjukkan bahwa nilai estetika, nilai sosial, dan nilai religius menjadi unsur utama dalam perancangan karakter Warak Ngendog. Hasilnya sebuah desain karakter Warak Ngendog yang tetap mempertahankan keunikan visual dan memiliki penokohan yang baik representasi dari nilai sosial dan religius Warak Ngendog.


2021 ◽  
Vol 4 (2) ◽  
pp. 146-158
Author(s):  
Ben Isa Muhammad

Pada hari Minggu, 29 November 2020, Partai Keadilan Sejahtera menggelar Musyawarah Nasional V PKS di kota Bandung. Bertepatan dengan acara tersebut, diluncurkan Lambang, mars dan hymne baru PKS. Sebelumnya, lambang PKS bernuansa hitam-kuning, berbentuk kotak hitam dengan bentuk bulan sabit dan untaian 17 butir padi berwarna kuning. Lambang baru PKS memiliki warna dominan oranye-putih dan berbentuk bulat dengan unsur bulan sabit dan padi tetap ada, namun berwarna putih. Perubahan logo adalah bagian transformasi nilai yang dicanangkan oleh PKS, bisa dikategorikan sebagai corporate rebranding. Penelitian ini menggunakan pendekatan kualitatif dengan analisis semiotika Charles Sanders Peirce. Penulis berusaha menyelidiki, mempelajari dan menggambarkan bagaimana makna yang terkandung dalam logo baru Partai Keadilan Sejahtera, dan bagaimana peran perubahan logo sebagai bagian dari corporate rebranding Partai Keadilan Sejahtera. Hasil penelitian menyimpulkan bahwa makna yang direpresentasikan dalam visual logo baru PKS adalah perubahan citra partai dari yang lebih agamis dan formal menjadi lebih netral, muda, segar dan dinamis. Sebagai bagian dari corporate rebranding Partai Keadilan Sejahtera, perubahan logo PKS merupakan strategi partai untuk menarik minat calon konstituen baru, terutama dari kalangan milenial. PKS melakukan evolusi logo ke bentuk desain yang lebih modern yang adaptif dan organik.  


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