Sport Clubs in The Netherlands

Author(s):  
Harold van der Werff ◽  
Remco Hoekman ◽  
Janine van Kalmthout
Keyword(s):  
2021 ◽  
Vol 11 (1) ◽  
pp. 316
Author(s):  
Vidar Stevens ◽  
Rens Cremers

Social branding is a new governance strategy in the field of sport. National governments and sport associations, for instance, use branding to reach out to fans and alter their perceptions of racism in sport. But how do fans, as a target group, actually value this governance strategy? This article zooms in on the purpose of social branding, as perceived by fans as a target group in a social branding campaign on racism in soccer in the Netherlands. The Q-sort methodology was used to study the subjective viewpoints of 29 soccer fans of different professional sport clubs. The analysis reveals that soccer fans prefer a transparent branding process in which they are recognized as coproducers of the brand and can add their story to the brand message that is conveyed to target audiences.


1999 ◽  
Vol 4 (4) ◽  
pp. 263-271 ◽  
Author(s):  
Peter van Drunen ◽  
Pieter J. van Strien
Keyword(s):  

2020 ◽  
Vol 51 (3) ◽  
pp. 171-182
Author(s):  
Allard R. Feddes ◽  
Kai J. Jonas

Abstract. LGBT-related hate crime is a conscious act of aggression against an LGBT citizen. The present research investigates associations between hate crime, psychological well-being, trust in the police and intentions to report future experiences of hate crime. A survey study was conducted among 391 LGBT respondents in the Netherlands. Sixteen percent experienced hate crime in the 12 months prior. Compared to non-victims, victims had significant lower psychological well-being, lower trust in the police and lower intentions to report future hate crime. Hate crime experience and lower psychological well-being were associated with lower reporting intentions through lower trust in the police. Helping hate crime victims cope with psychological distress in combination with building trust in the police could positively influence future reporting.


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