ScienceGate
Advanced Search
Author Search
Journal Finder
Blog
Sign in / Sign up
ScienceGate
Search
Author Search
Journal Finder
Blog
Sign in / Sign up
Cause-Related Marketing and Price Endings: Right-Digit Effect: An Abstract
Back to the Future: Using Marketing Basics to Provide Customer Value - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
◽
10.1007/978-3-319-66023-3_202
◽
2017
◽
pp. 619-620
Author(s):
Mazen Jaber
◽
Kylie Jaber
Keyword(s):
Cause Related Marketing
◽
Price Endings
Download Full-text
Related Documents
Cited By
References
A test of the robustness of cause-related marketing
PsycEXTRA Dataset
◽
10.1037/e621312012-071
◽
2004
◽
Author(s):
Debra Z. Basil
◽
Michael D. Basil
Keyword(s):
Cause Related Marketing
Download Full-text
The role of brand/cause fit in the effectiveness of cause-related marketing campaigns
Journal of Business Research
◽
10.1016/s0148-2963(02)00457-5
◽
2003
◽
Cited By ~ 1
Author(s):
J Pracejus
Keyword(s):
Cause Related Marketing
Download Full-text
WHEN PARTNERS DIVORCE: UNDERSTANDING THE POTENTIAL DOWNSIDE OF CAUSE-RELATED MARKETING PROGRAMS
Global Fashion Management Conference
◽
10.15444/gmc2018.09.01.02
◽
2018
◽
Vol 2018
◽
pp. 1076-1076
Author(s):
H. Aghakhani
◽
◽
S.W. Carvalho
◽
P.H. Cunningham
Keyword(s):
Cause Related Marketing
Download Full-text
The Impact of Cause-Related Marketing And Creating Shared Value Perception on the Dance Images, the public’s favorable words of mouth and the public’s future watching intention in the Dance Performance
Korean Journal of Sports Science
◽
10.35159/kjss.2018.08.27.4.711
◽
2018
◽
Vol 27
(4)
◽
pp. 711-724
Author(s):
Mi-Sun Suh
Keyword(s):
Shared Value
◽
Dance Performance
◽
Value Perception
◽
Cause Related Marketing
◽
Creating Shared Value
◽
The Impact
Download Full-text
Cause-Related Marketing in India: Effect of Cause Involvement on Purchase Intention
SSRN Electronic Journal
◽
10.2139/ssrn.3425453
◽
2017
◽
Author(s):
Vivek Aggarwal
◽
Vinod Kumar Singh
Keyword(s):
Purchase Intention
◽
Cause Related Marketing
◽
Cause Involvement
Download Full-text
A Qualitative Study of Cause-Related Marketing Campaigns and Consumers’ Purchase Intention of On-Demand Ride Services in Egypt
SSRN Electronic Journal
◽
10.2139/ssrn.3464859
◽
2019
◽
Author(s):
Rana Essam
◽
Abeer A. Mahrous
Keyword(s):
Qualitative Study
◽
Purchase Intention
◽
On Demand
◽
Cause Related Marketing
Download Full-text
Keeping it real: examining the influence of co-branding authenticity in cause-related marketing
Journal of Brand Management
◽
10.1057/s41262-018-0109-1
◽
2018
◽
Vol 26
(1)
◽
pp. 49-59
◽
Cited By ~ 3
Author(s):
Jasmina Ilicic
◽
Stacey M. Baxter
◽
Alicia Kulczynski
Keyword(s):
Cause Related Marketing
Download Full-text
“Are We All in This Together?”: Brand Opportunism in COVID-19 Cause Related Marketing and the Moderating Role of Consumer Skepticism
Journal of Promotion Management
◽
10.1080/10496491.2021.1888181
◽
2021
◽
pp. 1-23
Author(s):
Jing Yang
◽
Juan Mundel
Keyword(s):
Consumer Skepticism
◽
Cause Related Marketing
◽
Moderating Role
Download Full-text
A Cross-National Perspective on Cause Related Marketing and Consumers’ Willingness to Buy “Green” Merchandise: A Preliminary Report
Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1997 World Marketing Congress
◽
10.1007/978-3-319-17320-7_114
◽
2015
◽
pp. 434-435
Author(s):
John H. Holmes
◽
Betty V. Balevic
Keyword(s):
Preliminary Report
◽
Cause Related Marketing
◽
Willingness To Buy
◽
National Perspective
◽
Cross National
Download Full-text
Impact of cause‐related marketing on consumer advocacy and cause participation: A causal model based on self‐reports and eye‐tracking measures
Psychology and Marketing
◽
10.1002/mar.21590
◽
2021
◽
Author(s):
Alberto Badenes‐Rocha
◽
Enrique Bigne
◽
Carla Ruiz
Keyword(s):
Eye Tracking
◽
Causal Model
◽
Consumer Advocacy
◽
Model Based
◽
Cause Related Marketing
◽
Self Reports
Download Full-text
Sign in / Sign up
Close
Export Citation Format
Close
Share Document
Close