Keeping it real: examining the influence of co-branding authenticity in cause-related marketing

Journal of Brand Management ◽

10.1057/s41262-018-0109-1 ◽

2018 ◽

Vol 26 (1) ◽

pp. 49-59 ◽

Author(s):

Jasmina Ilicic ◽

Stacey M. Baxter ◽

Alicia Kulczynski

Keyword(s):

Cause Related Marketing

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A test of the robustness of cause-related marketing

PsycEXTRA Dataset ◽

10.1037/e621312012-071 ◽

2004 ◽

Author(s):

Debra Z. Basil ◽

Michael D. Basil

Keyword(s):

Cause Related Marketing

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The role of brand/cause fit in the effectiveness of cause-related marketing campaigns

Journal of Business Research ◽

10.1016/s0148-2963(02)00457-5 ◽

2003 ◽

Author(s):

J Pracejus

Keyword(s):

Cause Related Marketing

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WHEN PARTNERS DIVORCE: UNDERSTANDING THE POTENTIAL DOWNSIDE OF CAUSE-RELATED MARKETING PROGRAMS

Global Fashion Management Conference ◽

10.15444/gmc2018.09.01.02 ◽

2018 ◽

Vol 2018 ◽

pp. 1076-1076

Author(s):

H. Aghakhani ◽

◽

S.W. Carvalho ◽

P.H. Cunningham

Keyword(s):

Cause Related Marketing

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The Impact of Cause-Related Marketing And Creating Shared Value Perception on the Dance Images, the public’s favorable words of mouth and the public’s future watching intention in the Dance Performance

Korean Journal of Sports Science ◽

10.35159/kjss.2018.08.27.4.711 ◽

2018 ◽

Vol 27 (4) ◽

pp. 711-724

Author(s):

Mi-Sun Suh

Keyword(s):

Shared Value ◽

Dance Performance ◽

Value Perception ◽

Cause Related Marketing ◽

Creating Shared Value ◽

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Cause-Related Marketing in India: Effect of Cause Involvement on Purchase Intention

SSRN Electronic Journal ◽

10.2139/ssrn.3425453 ◽

2017 ◽

Author(s):

Vivek Aggarwal ◽

Vinod Kumar Singh

Keyword(s):

Purchase Intention ◽

Cause Related Marketing ◽

Cause Involvement

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A Qualitative Study of Cause-Related Marketing Campaigns and Consumers’ Purchase Intention of On-Demand Ride Services in Egypt

SSRN Electronic Journal ◽

10.2139/ssrn.3464859 ◽

2019 ◽

Author(s):

Rana Essam ◽

Abeer A. Mahrous

Keyword(s):

Qualitative Study ◽

Purchase Intention ◽

On Demand ◽

Cause Related Marketing

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“Are We All in This Together?”: Brand Opportunism in COVID-19 Cause Related Marketing and the Moderating Role of Consumer Skepticism

Journal of Promotion Management ◽

10.1080/10496491.2021.1888181 ◽

2021 ◽

pp. 1-23

Author(s):

Jing Yang ◽

Juan Mundel

Keyword(s):

Consumer Skepticism ◽

Cause Related Marketing ◽

Moderating Role

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A Cross-National Perspective on Cause Related Marketing and Consumers’ Willingness to Buy “Green” Merchandise: A Preliminary Report

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1997 World Marketing Congress ◽

10.1007/978-3-319-17320-7_114 ◽

2015 ◽

pp. 434-435

Author(s):

John H. Holmes ◽

Betty V. Balevic

Keyword(s):

Preliminary Report ◽

Cause Related Marketing ◽

Willingness To Buy ◽

National Perspective ◽

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Impact of cause‐related marketing on consumer advocacy and cause participation: A causal model based on self‐reports and eye‐tracking measures

Psychology and Marketing ◽

10.1002/mar.21590 ◽

2021 ◽

Author(s):

Alberto Badenes‐Rocha ◽

Enrique Bigne ◽

Carla Ruiz

Keyword(s):

Eye Tracking ◽

Causal Model ◽

Consumer Advocacy ◽

Model Based ◽

Cause Related Marketing ◽

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A Taxonomy of Cause-Related Marketing Research: Current Findings and Future Research Directions

Journal of Nonprofit & Public Sector Marketing ◽

10.1300/j054v15n01_02 ◽

2006 ◽

Vol 15 (1-2) ◽

pp. 25-43 ◽

Author(s):

Shruti Gupta ◽

Julie Pirsch

Keyword(s):

Marketing Research ◽

Future Research ◽

Research Directions ◽

Cause Related Marketing ◽

Future Research Directions

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