In modern development conditions of Russian energy sector, the innovative approach method is recommended to use. Due to the presence number of global and local problems, the need to modernize the social reality in energy management arise. In these conditions, the major tool is the innovative social designing. The innovative development of energy, described in the framework of long cycles, appears today in a dual context: technological (improving the efficiency of existing technological processes, the emergence of fundamentally new technologies and energy resources) and social (development of synergetic and Smart directions, organizational management and systems of integrated innovation management). Innovative processes, their implementation in new products and technologies are the foundations of economic development. In the works of foreign authors developed the theoretical foundations of the organization of social innovation projects, much attention is paid to the introduction of scientific and technical achievements, taking into account the features of modern production. Innovation as an economic category is now more relevant than ever and reflects the most common features, attributes, links and relations of production and implementation of innovations. Innovation as an economic category is now more relevant than ever and reflects the most common features, attributes, links and relations of production and implementation of innovations. Innovation plays a special role in improving the competitiveness of enterprises. Social innovations in the energy sector offer alternative development models and greater stakeholder participation, but there is a number of features in this type of innovation. In the current economic conditions, it is necessary to maximize efforts in the field of practical application of social innovation projects in the energy sector, a successful implementation of which provides opportunities for alternative development models and ensures the competitive attractiveness of business entities for both the consumer groups and investment infusions.