Social Information Services: A Service Oriented Analysis of Social Media

2018 ◽  
pp. 263-279 ◽  
Author(s):  
Kashif Ali ◽  
Margaret Hamilton ◽  
Charles Thevathayan ◽  
Xiuzhen Zhang
Keyword(s):  
Social Media ◽  
Social Information ◽  
Information Services ◽  
Service Oriented

Social Media Debate Position 4: Social Media and Information Services

2021 ◽  
pp. 1-10
Author(s):  
Nathaniel Bentz ◽  
Emily Chase ◽  
Paige DeLoach
Keyword(s):  
Social Media ◽  
Information Services

Online brand communication and building brand trust: social information processing theory perspective

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Geeta Marmat
Keyword(s):  
Social Media ◽  
Information Processing ◽  
Social Information Processing ◽  
Social Information ◽  
Trust Building ◽  
Brand Trust ◽  
Brand Communication ◽  
Content Type ◽  
Processing Theory ◽  
Online Social Media

Purpose The purpose of this paper is to present the mechanism of online customer brand trust building through the lens of Walther’s Computer Mediated Communication (CMC) – Social Information Processing Theory (SIPT). Design/methodology/approach This paper integrates a range of theoretical and empirical works across branding and marketing, including concept of brand trust, use of online social media in brand communication and customer brand relations and CMC-SIPT theory and relational marketing literature other relevant information which were found useful in the given context were reviewed. The aim was to collect a broad spectrum of ideas, based on their relevance to the research purpose to propose effective online brand trust building framework. Findings This paper proposes three different developmental stages in brand trust building on online social media networks. Each stage is guided by the components of CMC-SIPT. Stage I is interaction and compliance of the brand communication clues which suggest that the aggregated level of interaction and compliance in online brand communication on social media determine the movement of the customer to the next level. Stage II suggests information processing at three successive layers by the customer as identification, internalization brand information and bonding, which eventually prompt the customer to the next level of brand trust building. Stage III is related to trust building which is the critical stage as customer internal states of arousal are experienced, which reduces the emotional risk of decision-making and increases confidence and trust of the customers in brands. Research limitations/implications The proposed framework of brand trust building has not been tested empirically. Future research could test and validate the proposed model tracking intrinsic changes in the customer in different brand trust development stages. This research is important for marketers or brands who wish to move beyond the notion of merely satisfying customers, to establishing more powerful emotional bonds between their brands and customers. It fills a gap in brand-trust literature and provides marketers and researchers a means to understand and draw strategies for consumers’ attraction toward brands (Patwardhan and Balasubramanian, 2011). The proposed framework has the capacity to revolutionize the way business and brands engage with society by enhancing and establishing trusting relationship. Originality/value To date, this research has not been done specifically from the SIPT perspective. This research is the first to examine brand communication strategies in an effort of building brand trust in the context of online social media network from the CMC-Social information theory perspective. It highlights the peculiarities of online brand communication on social media networks and customer information processing in presenting three stages of customer brand trust development to explain the development and flow of events.

Medical Information Services in the Age of Social Media and New Customer Channels

2011 ◽  
Vol 45 (6) ◽  
pp. 811-818 ◽  
Author(s):  
Poonam Bordoloi ◽  
Andrew Gažo ◽  
Krupa Paranjpe ◽  
Michelle Clausen ◽  
Lesley Fierro
Keyword(s):  
Social Media ◽  
Medical Information ◽  
Information Services

Twitter Content Categorisation: A Public Library Perspective

2013 ◽  
Vol 12 (04) ◽  
pp. 1350035 ◽  
Author(s):  
Ali Shiri ◽  
Dinesh Rathi
Keyword(s):  
Social Media ◽  
Knowledge Management ◽  
Social Networking ◽  
Exploratory Study ◽  
Management Practices ◽  
Public Libraries ◽  
Public Library ◽  
Information Services ◽  
Library System ◽  
Knowledge Management Practices

With the rise of social media, many library and information services have begun to incorporate a wide variety of social media and social networking applications into their systems and services. Among the mainstream social networking applications, micro-blogging, in general, and Twitter, in particular, have gained increasing popularity. This paper reports the results of an exploratory study of the application of Twitter in the context of a large public library system. Specifically, this study has sampled, content analysed and categorised a select number of tweets created by a public library system in order to identify and document the ways in which Twitter can be used for various information services and knowledge management practices in public libraries. One of the main outcomes of this study is a tweet categorisation scheme that has a specific focus on the information services offered by public libraries.

Coverage of academic citation databases compared with coverage of scientific social media

2015 ◽  
Vol 39 (2) ◽  
pp. 255-264 ◽  
Author(s):  
Fee Hilbert ◽  
Julia Barth ◽  
Julia Gremm ◽  
Daniel Gros ◽  
Jessica Haiter ◽  
...  
Keyword(s):  
Social Media ◽  
Information Science ◽  
Web Of Science ◽  
Information Services ◽  
Google Scholar ◽  
Content Type ◽  
Calibration Parameter ◽  
German Speaking ◽  
Citation Databases ◽  
Practical Implications

Purpose – The purpose of this paper is to show how the coverage of publications is represented in information services. Academic citation databases (Web of Science, Scopus, Google Scholar) and scientific social media (Mendeley, CiteULike, BibSonomy) were analyzed by applying a new method: the use of personal publication lists of scientists. Design/methodology/approach – Personal publication lists of scientists of the field of information science were analyzed. All data were taken in collaboration with the scientists in order to guarantee complete publication lists. Findings – The demonstrated calibration parameter shows the coverage of information services in the field of information science. None of the investigated databases reached a coverage of 100 percent. However Google Scholar covers a greater amount of publications than other academic citation databases and scientific social media. Research limitations/implications – Results were limited to the publications of scientists working at an information science department from 2003 to 2012 at German-speaking universities. Practical implications – Scientists of the field of information science are encouraged to review their publication strategy in case of quality and quantity. Originality/value – The paper confirms the usefulness of personal publication lists as a calibration parameter for measuring coverage of information services.

scholarly journals Social Media Use in Libraries and Information Services in Nigerian Tertiary Institutions

2020 ◽  
pp. 18-26
Author(s):  
C. A. Danbaki ◽  
G. S. Mohammed ◽  
D. S. M. Gado ◽  
P. U. Ikegwuiro
Keyword(s):  
Social Media ◽  
End Users ◽  
Information Services ◽  
Information Resources ◽  
Library Science ◽  
Library Services ◽  
Tertiary Institution ◽  
Tertiary Institutions ◽  
Media Usage ◽  
Use Of Social Media

The study was carried out to review the use of social media in Nigeria libraries and information services. The review dealt extensively with the dynamics social media brought into library services in Nigerian tertiary institutions. The technological advancement of the 21st century brought by advent of social media has great impacts on library and information services in Nigeria just like any other place across the globe. There is need for the professionals in library science or services to change their service delivery to end users along the line of social media usage with emergence of social sites such as Facebook, Myspace, Flickr, YouTube, Library Thing, Ning in which information can be easily sourced from by users Libraries in Nigeria are therefore facing challenges regarding the ability to provide proactive and more value added services to meet the ever changing needs of the end users. The reviewed article therefore made an attempt to examine the present scenario in library services delivery in Nigeria tertiary institution with these new and emerging social media technologies as well as looking at challenges facing Nigerian tertiary institution libraries in the use of these social media and to identify possible solutions to these challenges. The study concluded that to some extent social media utilization  has been introduced by librarians in tertiary institutions libraries in Nigeria and that usage of social media by librarians in promoting library and information resources and services cannot be overemphasized. The study also discovered that lack or inadequate finance, poor power supply, lack of training of library staff on social media usage and limited bandwidth in the institution as the major challenges facing the usage of social media in Nigerian tertiary institution libraries. The study therefore, recommends that adequate finance should be promptly provided by the parent institutions to the libraries to enhances the use of social media to promote library and information resources and services in Nigerian tertiary institution libraries.

scholarly journals Pemanfaatan Sosial Media Sebagai Bentuk Inovasi, Strategi Komunikasi dan Kreatifitas Layanan di Perpustakaan Perguruan Tinggi

2019 ◽  
Vol 3 (1) ◽  
pp. 27
Author(s):  
Endhar Priyo Utomo
Keyword(s):  
Social Media ◽  
Information Sources ◽  
Communication Strategies ◽  
Descriptive Analysis ◽  
Information Services ◽  
Use Of Social Media ◽  
Available Information ◽  
College Library

Nowadays social media has become a lifestyle of some Indonesian people and libraries as one of the institutions that provide information services and providers of information sources for users. In addition to the phenomenon of the use of social media as mentioned above, in several studies on the use of social media in libraries it was found that at present there has begun to be growing awareness from libraries to use social media as a form of innovation from services provided by libraries to visitors. In this study trying to analyze the use of social media as a form of innovation, communication strategies and service creativity in the college library. The method used is descriptive analysis. In order for the use of social media in the library to be more optimal, there are several things that must be considered. Optimizing the use of social media in libraries needs to be done so that all available information can be conveyed properly.

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