Use of Social Media in Marketing of Library and Information Services in Bagladesh

2015 ◽  
Vol 35 (4) ◽  
pp. 299-303 ◽  
Author(s):  
Md. Maidul Islam ◽  
Umme Habiba
Keyword(s):  
Social Media ◽  
Information Services ◽  
Use Of Social Media

scholarly journals Social Media Use in Libraries and Information Services in Nigerian Tertiary Institutions

2020 ◽  
pp. 18-26
Author(s):  
C. A. Danbaki ◽  
G. S. Mohammed ◽  
D. S. M. Gado ◽  
P. U. Ikegwuiro
Keyword(s):  
Social Media ◽  
End Users ◽  
Information Services ◽  
Information Resources ◽  
Library Science ◽  
Library Services ◽  
Tertiary Institution ◽  
Tertiary Institutions ◽  
Media Usage ◽  
Use Of Social Media

The study was carried out to review the use of social media in Nigeria libraries and information services. The review dealt extensively with the dynamics social media brought into library services in Nigerian tertiary institutions. The technological advancement of the 21st century brought by advent of social media has great impacts on library and information services in Nigeria just like any other place across the globe. There is need for the professionals in library science or services to change their service delivery to end users along the line of social media usage with emergence of social sites such as Facebook, Myspace, Flickr, YouTube, Library Thing, Ning in which information can be easily sourced from by users Libraries in Nigeria are therefore facing challenges regarding the ability to provide proactive and more value added services to meet the ever changing needs of the end users. The reviewed article therefore made an attempt to examine the present scenario in library services delivery in Nigeria tertiary institution with these new and emerging social media technologies as well as looking at challenges facing Nigerian tertiary institution libraries in the use of these social media and to identify possible solutions to these challenges. The study concluded that to some extent social media utilization  has been introduced by librarians in tertiary institutions libraries in Nigeria and that usage of social media by librarians in promoting library and information resources and services cannot be overemphasized. The study also discovered that lack or inadequate finance, poor power supply, lack of training of library staff on social media usage and limited bandwidth in the institution as the major challenges facing the usage of social media in Nigerian tertiary institution libraries. The study therefore, recommends that adequate finance should be promptly provided by the parent institutions to the libraries to enhances the use of social media to promote library and information resources and services in Nigerian tertiary institution libraries.

scholarly journals Pemanfaatan Sosial Media Sebagai Bentuk Inovasi, Strategi Komunikasi dan Kreatifitas Layanan di Perpustakaan Perguruan Tinggi

2019 ◽  
Vol 3 (1) ◽  
pp. 27
Author(s):  
Endhar Priyo Utomo
Keyword(s):  
Social Media ◽  
Information Sources ◽  
Communication Strategies ◽  
Descriptive Analysis ◽  
Information Services ◽  
Use Of Social Media ◽  
Available Information ◽  
College Library

Nowadays social media has become a lifestyle of some Indonesian people and libraries as one of the institutions that provide information services and providers of information sources for users. In addition to the phenomenon of the use of social media as mentioned above, in several studies on the use of social media in libraries it was found that at present there has begun to be growing awareness from libraries to use social media as a form of innovation from services provided by libraries to visitors. In this study trying to analyze the use of social media as a form of innovation, communication strategies and service creativity in the college library. The method used is descriptive analysis. In order for the use of social media in the library to be more optimal, there are several things that must be considered. Optimizing the use of social media in libraries needs to be done so that all available information can be conveyed properly.

Use of Social Media in Marketing Library and Information Services in Nigeria Libraries

2018 ◽  
pp. 675-696
Author(s):  
Stella C. Nduka
Keyword(s):  
Social Media ◽  
21St Century ◽  
Information Services ◽  
Library Services ◽  
Social Media Tools ◽  
New Challenges ◽  
Use Of Social Media

This chapter aims to examine the use of social media in marketing library and information services in Nigeria libraries. The growing use of social media such as Facebook, Twitter, MySpace, YouTube by users in the 21st century is providing new challenges for libraries and librarians in Nigeria to keep up to with the growing needs of their users. The main purpose of this chapter is to examine the use of social media in the marketing of various library services and products. This chapter also attempts to describe the role of social media in library services and the various opportunities of using social media tools in marketing library products and services. In addition, the challenges faced by libraries in Nigeria in the use of social media are highlighted and possible recommendations are made.

Use of Social Media in Marketing Library and Information Services in Nigeria Libraries

2015 ◽  
pp. 155-174
Author(s):  
Stella C. Nduka
Keyword(s):  
Social Media ◽  
21St Century ◽  
Information Services ◽  
Library Services ◽  
Social Media Tools ◽  
New Challenges ◽  
Use Of Social Media

This chapter aims to examine the use of social media in marketing library and information services in Nigeria libraries. The growing use of social media such as Facebook, Twitter, MySpace, YouTube by users in the 21st century is providing new challenges for libraries and librarians in Nigeria to keep up to with the growing needs of their users. The main purpose of this chapter is to examine the use of social media in the marketing of various library services and products. This chapter also attempts to describe the role of social media in library services and the various opportunities of using social media tools in marketing library products and services. In addition, the challenges faced by libraries in Nigeria in the use of social media are highlighted and possible recommendations are made.

scholarly journals Layanan Informasi Perdesaan Berbasis Media Sosial

2019 ◽  
Vol 8 (2) ◽  
pp. 199-218
Author(s):  
Mohamad Syafri Tuloli ◽  
Arip Mulyanto ◽  
Dian Novian
Keyword(s):  
Social Media ◽  
Mobile Application ◽  
Information Service ◽  
Information Services ◽  
The Social ◽  
Information And Communication ◽  
Village Government ◽  
Use Of Social Media ◽  
Media Applications ◽  
The Village

The Covid-19 pandemic that is currently spreading globally has made information and communication technology (ICT) services a basic necessity in our daily activity. With the opening of internet access in villages, it opens up opportunities to maximize ICT's role in improving rural information services. Many of the development of ICT-based services is in the form of a website or mobile application with various interfaces and interactions. This requires training and habituation in the community. This is not easy because these applications are not applications that are used daily. The high use of social media in the community can be used as a forum for providing rural information services. By using social media (chat), services can be created that have advantages over other approaches. Such as: do not require new installations, are intrusive so that information comes directly to users, and does not require much training because they use social media applications familiar to the community. On the other hand, village officials can use services for accessing information services and as a medium for disseminating information needed by the community. A training program and assistance for rural information services based on social media have been carried out in Buloila village. The implementation results show that the program is urgently needed, mainly because the village does not have a rural information service. The social media-based service system's evaluation shows that service users (community, village government, and other parties) feel that the system is feasible to use. Feeling that the system can be learned quickly, is easy to use has well-integrated features. It is just that users feel they need to familiarize themselves with using the service because of the form of interaction that users may never have faced before

Social Media as a Driver of Innovative Service Delivery in Academic Libraries

2022 ◽  
pp. 192-200
Author(s):  
Nathaniel Agbo Oche
Keyword(s):  
Social Media ◽  
Service Delivery ◽  
Academic Libraries ◽  
Academic Library ◽  
Information Services ◽  
Library Services ◽  
Digital Environment ◽  
Use Of Social Media ◽  
Effective Service ◽  
Staff Skills

As technology continues to impact the delivery of library and information services, traditional academic library systems have continued to experience changes. Social media are changing and becoming more sophisticated, and librarians need to adopt them for innovative services to their users. Library staff skills and library services have to shift from book-eccentric to user-eccentric. As the academic library continues to redefine its role in the digital environment, it needs to leverage its strengths and create responsive and convenient services. The chapter discusses how social media can be adopted and utilized for delivering innovative services and the various innovative ways social media can be utilized in effective service delivery, the challenges associated with social media and innovative service delivery, and the strategies to enhance the use of social media for innovative service delivery in academic libraries. The chapter serves as guide to students and practitioners on the various ways to use social media for effective service delivery in academic libraries.

Perilaku Pemrosesan Informasi melalui Media Sosial dalam Memenuhi Kebutuhan Informasi Mahasiswa

2018 ◽  
pp. 73-80
Author(s):  
Sari Nilam Putri ◽  
Tamrin Kamal ◽  
Mulyanti Syas
Keyword(s):  
Social Media ◽  
Information Processing ◽  
Information Seeking ◽  
Research Method ◽  
Information Needs ◽  
Information Services ◽  
Quantitative Descriptive ◽  
Data Collection Technique ◽  
Use Of Social Media ◽  
Search For Information

This study focuses on the use of social media in fulfilling information needs by students of the Da'wah and Communication Sciences Faculty at UIN Imam Bonjol Padang. This study uses Information Seeking theory applied by Wilson. According to Wilson, the information needs as a consequence of a need felt by information users who expect their needs to be fulfilled, then search for information through sources and information services which result in success or failure to find information and choose to use that information or make comparisons information that has been found before. The research method used is quantitative descriptive and questionnaire as a data collection technique. From the results of questionnaires to 93 respondents consisting of 2015, 2016 and 2017 Da'wah and Communication Faculty Students, it was found that the level of information processing behavior through social media in meeting information needs by Da'wah and Communication Sciences students was hight.

Web-Based Financial Reporting: An Interpretative Model for Corporate Communications on Social Media

2017 ◽  
pp. 79-112
Author(s):  
Paola Ramassa ◽  
Costanza Di Fabio
Keyword(s):  
Social Media ◽  
Financial Reporting ◽  
Building Blocks ◽  
Corporate Communications ◽  
Distinctive Features ◽  
Financial Communication ◽  
Use Of Social Media ◽  
Key Aspects ◽  
And Diffusion ◽  
Interpretative Model

This paper aims at contributing to financial reporting literature by proposing a conceptual interpretative model to analyse the corporate use of social media for financial communication purposes. In this perspective, the FIRE model provides a framework to study social media shifting the focus on the distinctive features that might enhance web investor relations. The model highlights these features through four building blocks: (i) firm identity (F); (ii) information posting (I); (iii) reputation (R); and (iv) exchange and diffusion (E). They represent key aspects to explore corporate communication activities and might offer a framework to interpret to what degree corporate web financial reporting exploits the potential of social media. Accordingly, the paper proposes metrics based on this model aimed at capturing the interactivity of corporate communications via social media, with a particular focus on web financial reporting. It tries to show the potential of this model by illustrating an exploratory empirical analysis investigating to what extent companies use social media for financial reporting purposes and whether firms are taking advantage of Twitter distinctive features of interaction and diffusion.

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