Spend Category Management

Die Vorstände Michael Faupel und Dirk Thärichen sprechen über den Turnaround der Konsumgenossenschaft Leipzig, den Wert von konsequentem Category Management und den Lieferdienst in Zeiten von Corona.

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Category Management Begins with the Retailer's Strategy

Consumer-Centric Category Management ◽

10.1002/9781119201632.ch2 ◽

2015 ◽

pp. 33-61

Keyword(s):

Category Management

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Preserving User Preferences in Automated Document-Category Management: An Evolution-Based Approach

Journal of Management Information Systems ◽

10.2753/mis0742-1222250404 ◽

2009 ◽

Vol 25 (4) ◽

pp. 109-144 ◽

Cited By ~ 5

Author(s):

Chih-Ping Wei ◽

Paul Jen-Hwa Hu ◽

Yen-Hsien Lee

Keyword(s):

User Preferences ◽

Category Management

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Acosta-Multiplying the Impact of Category Management

Consumer-Centric Category Management ◽

10.1002/9781119201632.ch16 ◽

2015 ◽

pp. 251-257

Keyword(s):

Category Management ◽

The Impact

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The introduction of category management in the procurement activities of an oil company in a digital transformation

Proceedings of the International Conference on Digital Technologies in Logistics and Infrastructure (ICDTLI 2019) ◽

10.2991/icdtli-19.2019.16 ◽

2019 ◽

Author(s):

Elvira Khalikova ◽

Tatyana Leybert

Keyword(s):

Digital Transformation ◽

Category Management ◽

Oil Company

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Retail category management: State-of-the-art review of quantitative research and software applications in assortment and shelf space management

Omega ◽

10.1016/j.omega.2011.05.008 ◽

2012 ◽

Vol 40 (2) ◽

pp. 199-209 ◽

Cited By ~ 73

Author(s):

Alexander H. Hübner ◽

Heinrich Kuhn

Keyword(s):

Quantitative Research ◽

State Of The Art ◽

Category Management ◽

Shelf Space ◽

Space Management ◽

Software Applications

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Category Management as a Competitive Marketing Strategy in the Food Industry

Global Perspectives in Marketing for the 21st Century - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17356-6_69 ◽

2015 ◽

pp. 222-223

Author(s):

A. Ben Oumlil ◽

Rebecca Wells ◽

Steffani Scheurich

Keyword(s):

Marketing Strategy ◽

Food Industry ◽

Category Management ◽

Competitive Marketing Strategy

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Kundenorientierung durch Category Management — Kritische Analyse eines Kooperationsmodells zwischen Industrie und Handel

Handelsforschung 1997/98 ◽

10.1007/978-3-663-10279-3_6 ◽

1997 ◽

pp. 113-133 ◽

Cited By ~ 11

Author(s):

Dirk Möhlenbruch

Keyword(s):

Category Management

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