This article examines the theme of social networks in Mark Z. Danielewski’s serial novel The Familiar, as well as the social networks involved in the work’s reception, as a means of assessing the contemporary novel’s imbrication in social networks and social media. It contributes to critical discussions about The Familiar—and to broader conversations about the novel in the social media age—on two fronts. First, it analyzes Danielewski’s diegetic social networks. I argue that, in The Familiar, the planetary social is largely represented as a source of anxiety, as the existential threat of violence is amplified and perpetuated through social media. Yet the novel also explores how social networks offer the potential for resistance and protection from such violence. Second, the article describes how Danielewski’s real-world socially networked communities have impacted the interpretation of his writing. The analysis centers on the Facebook “Reading Club” dedicated to The Familiar and on the online discussion, conducted through WordPress, wherein students and faculty at multiple universities blogged about The Familiar, Volume 1. The WordPress discussion pushes the classroom into the blogosphere, troubling distinctions among academic interpretation, social networking, and public discourse. The Facebook group harnesses the conventions of both social media and book clubs, demonstrating how academic-adjacent interpretation may flourish in contexts not typified by such reading. At stake is a more nuanced understanding of the power and potential violence of communities constituted through social media; of the novel’s ability to represent and theorize such communities; and of the ways that reading communities’ emergence across social media has problematized longstanding conceptualizations of contemporary reading culture as characterized by a series of divisions (such as that between amateur and professional readers).
Vegan Rhetoric: Online Discussion Platforms
