Application of Data Mining in Power Customer Satisfaction Evaluation

2012 ◽  
pp. 37-44 ◽  
Author(s):  
Bo Hu
Keyword(s):  
Data Mining ◽  
Customer Satisfaction ◽  
Customer Satisfaction Evaluation ◽  
Satisfaction Evaluation

LAHP-Based Theory of Building e-Commerce Customer Satisfaction Degree Index System

2011 ◽  
Vol 109 ◽  
pp. 641-645 ◽  
Author(s):  
Chun Mei Jia ◽  
Ling Hong Yu
Keyword(s):  
Customer Satisfaction ◽  
Electronic Commerce ◽  
Index System ◽  
Online Shopping ◽  
Evaluation Index System ◽  
Evaluation Index ◽  
Satisfaction Degree ◽  
Customer Satisfaction Evaluation ◽  
Satisfaction Evaluation ◽  
Customer Satisfaction Degree

According to the development of electronic commerce, this paper analyzed the case of online shopping e-commerce customer satisfaction factors. Also based on AHP not only established a customer satisfaction evaluation index system, and rank the factors that influenced the indicators, and finally to propose a solution.

Customer Satisfaction Evaluation for Greek Online Travel Agencies

2014 ◽  
pp. 119-137 ◽  
Author(s):  
Dimitrios Drosos ◽  
Nikolaos Tsotsolas
Keyword(s):  
Customer Satisfaction ◽  
Information Technologies ◽  
Tourism Marketing ◽  
It Systems ◽  
Travel Agencies ◽  
Customer Satisfaction Evaluation ◽  
Satisfaction Evaluation ◽  
Travel Industry ◽  
Online Travel ◽  
Online Travel Agencies

The rapid development of tourist supply and demand makes Information Technologies (IT) significant, and thus, they increasingly play a more critical role in tourism marketing, distribution, promotion, and coordination. IT influences the strategic management and marketing of contemporary organisations as a paradigm-shift is experienced, transforming the best business practices globally. IT is one of the main key influences of competitiveness in the tourism/travel industry. The original purpose for adopting IT systems was simply to provide an automatic means of store and manage data (e.g. on flights and accommodation). At the same time, IT in the tourist sector enables an increased volume of transactions to be handled rapidly and effectively. This chapter presents an original customer satisfaction survey in the Greek Online Travel Agencies. For the collection of the data, a Website questionnaire was used in order to better record the customers’ views on the service overall as well as their satisfaction levels on particular aspects of the service. The survey was conducted within the period September – November 2012. Final input data consists of 510 questionnaires.

An Evaluation System for IT Outsourcing Customer Satisfaction Using the Analytic Hierarchy Process

2008 ◽  
pp. 1219-1235
Author(s):  
Yong Ki Yoon ◽  
Kun Shin Im
Keyword(s):  
Customer Satisfaction ◽  
Analytic Hierarchy Process ◽  
Evaluation System ◽  
It Outsourcing ◽  
Analytic Hierarchy ◽  
Literature Reviews ◽  
Customer Satisfaction Evaluation ◽  
Satisfaction Evaluation ◽  
Hierarchy Process

Many companies recently have been choosing information technology (IT) outsourcing in response to complicated information systems and various internal requirements. In order to monitor and maintain a high quality of IT outsourcing vendors’ services, it is necessary to develop a system to evaluate IT outsourcing customer satisfaction. The system can be used as a tool for choosing IT outsourcing providers. Through the literature reviews and expert interviews, we propose the evaluation system of the IT outsourcing customer satisfaction. Using AHP (analytic hierarchy process) technique, attributes associated with customer satisfaction in IT outsourcing environments are then rated in terms of their importance. The customer satisfaction evaluation system is applied to IT outsourcing service receivers in Korea to demonstrate its practical implications.

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