force behind effectiveness of businesses. Technology is no more the key differentiating factor especially in
sales or selling. As a result, the view on responsibility of a salesperson, is undergoing a paradigm shift. In
this paper, we would discuss the relevance of mindfulness in sales and would try to answer the question as to
“how mindfulness can enhance the performance of salespeople and may lead to better sales leadership and
management”. We intend to create a paradigm for developing better sales managers and more productive
salespeople based on contemporary mindfulness based traits as well as practices. Salespeople possessing
mindfulness as a trait would be termed as “Mindful salesperson” and the process of selling where
mindfulness based practices are an integral part, would be broadly termed as “Mindful selling”. Thus on
the basis of the notions of the east and west we create attention, awareness openness and acceptance as the
corner stones of the Mindfulness Based Sales Management framework.
