Digitales Bewegtbild im Media-Mix

2020 ◽  
Author(s):  
Almudena Henkel ◽  
Jens Merheim
Keyword(s):  
Media Mix

Media-mix japonés: funcionamiento y posibilidades

Neuróptica ◽  
2020 ◽  
pp. 249-252
Author(s):  
Julia Rigual Mur
Keyword(s):  
Cross Media ◽  
Media Mix

Reseña del libro: HERNÁNDEZ PÉREZ, M., Manga, anime y videojuegos. Narrativa cross-media japonesa, Zaragoza, Prensas Universitarias de Zaragoza, 2017.

scholarly journals Anime's media mix: Franchising toys and characters in Japan, by Marc Steinberg

2013 ◽  
Vol 16 ◽  
Author(s):  
Brandeise Monk-Payton
Keyword(s):  
University Of Minnesota ◽  
Media Mix

Review of Marc Steinberg, Anime's Media Mix: Franchising Toys and Characters in Japan. Minneapolis: University of Minnesota Press, 2012, $25.00 paper (304p) ISBN 978-0-8166-7550-0, $75.00 cloth (304p) ISBN 978-0-8166-7549-4.

Public communication about home burglary prevention in Belgium

2007 ◽  
Vol 30 (4) ◽  
pp. 567-586 ◽  
Author(s):  
Dave Gelders ◽  
Hans Peeraer ◽  
Jelle Goossens
Keyword(s):  
Content Analysis ◽  
Focus Group ◽  
Police Officers ◽  
Large Scale ◽  
Empirical Studies ◽  
Public Communication ◽  
Focus Group Interviews ◽  
Content Type ◽  
Group Interviews ◽  
Media Mix

PurposeThe purpose of this paper is to gain insight into the content, format and evaluation of printed public communication from police officers and governments regarding home burglary prevention in Belgium.Design/methodology/approachThe content and format in this paper is analyzed through content analysis of 104 printed communication pieces in the Belgian province of Flemish‐Brabant in 2005. The evaluation is analyzed through five focus group interviews among professionals and common citizens.FindingsThe paper finds that police zones significantly differ in terms of communication efforts. The media mix is not diverse with poor collaboration between police officers and government information officers, while intermediaries (i.e. architects) are rarely used, culminating in poor targeted communication.Research limitations/implicationsThe paper shows that only printed communication is analyzed and more large‐scale empirical research is desired.Practical implicationsThe paper shows that a richer media mix, more targeted communication, more national communication support and additional dialogue between and training of police officers and communication with professionals are advisable.Originality/valueThis paper combines two empirical studies and methods (content analysis and focus group interviews), resulting in a series of recommendations for further inquiry and future action.

Between Two Funerals: Zombie Temporality and Media Ecology in Japan

2021 ◽  
Vol 29 (2) ◽  
pp. 291-317
Author(s):  
Alexander Zahlten
Keyword(s):  
Media Ecology ◽  
Fictional Characters ◽  
Ecological Understanding ◽  
Media Channels ◽  
Media Mix

Abstract This article explores the popular shift to a media-ecological understanding in post-1960s Japan. Bookending its investigation with two actual funerals held for fictional characters in 1970 and 2007, it tracks the trope of death to map the increased interlocking of media temporality and everyday temporality in intensified media capitalism. As characters attain the ability to die, they are increasingly reanimated (to die again) in other media. Death and reanimation thereby become an expression of transformations at the intersection of media-systemic, economic, and aesthetic levels. The article concludes that death and reanimation across media channels point to a new rhythmic temporal regime. Characters are now mortal but cannot die, doomed to become eternally wandering media-mix zombies. The article relates this media economy linked to themes of death and animation to recent discussions of capitalist animism by figures such as Michael Taussig, Achille Mbembe, and Steven Shaviro. The article then offers a brief outlook on the most recent expressions of this zombie economy in narrative tropes of time loops and alternative realities.

Web Design Concept

2009 ◽  
pp. 1545-1550
Author(s):  
Ginger Rosenkrans
Keyword(s):  
United States ◽  
Web Site ◽  
Online Advertising ◽  
Web Design ◽  
The United States ◽  
The Internet ◽  
Web Site Design ◽  
Site Design ◽  
Page Design ◽  
Media Mix

In 2005, the Internet became available to one billion people worldwide with about 845 million people using it regularly (Emarketer, 2006). The United States has one of the largest Internet populations with 175.4 million online users (Weisman, 2006). It is estimated the Internet is used by 80% of advertisers and it is projected that 90% of them will adopt the Internet for advertising by 2008. Effective Web site design is essential in online advertising and in attracting and maintaining consumers’ interest. Many organizations include a Web site as part of their advertising and media mix (Arens, 2006; Geissler, Zinkham, & Watson, 2006). Web design experts assert that interface features and designs influence a site’s traffic and sales. Although there are no definite guidelines for successful Web site designs, some important constructs related to effectiveness are (1) page design, (2) navigation, (3) color usage, (4) graphics and typeface, (5) content, and (6) online advertising (Arens, 2006; Kovarik, 2002; Song & Zahedi, 2005; Van Duyne, Landay, & Hong, 2003).

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