During container production of portulaca, growth of long, prostrate, sparsely branched stems makes handling of plants difficult, and reduces their commercial appeal. Growers prefer to minimize shoot elongation while increasing branching to provide a full, compact plant. The objectives of this study were to evaluate growth regulators for promotion of branching and inhibition of stem elongation. Container-grown plants ≈21 cm in diameter were treated with sprays of ProShear (benzylaminopurine) at 62.4, 125, and 250 ppm; Promalin (benzyaminopurine + gibberellins 4+7) at 125, 250, and 500 ppm; Atrimmec (dikegulac) at 250, 500, and 750 ppm; and Florel (ethephon) at 250, 500, and 750 ppm. These treatments were compared with untreated controls in a randomized complete-block design. Main shoot lengths were measured at 16, 31, and 51 days after treatment (DAT). Numbers of new shoot breaks were counted 16 DAT. The growth habit, that is, tendency to grow upright or prostrate, was also evaluated 16 DAT. The most-effective material for retarding primary shoot elongation and for stimulating secondary shoot development was ProShear. At 16 DAT, 250 ppm ProShear reduced shoot elongation by 25% compared to control plants. This treatment also increased the number of secondary shoot breaks by 143%. Promalin increased the number of new shoot breaks, but it also increased the lengths of all shoots. High rates of Florel and Promalin caused shoots to grow predominantly upright rather then prostrate. ProShear, however, caused more prostrate growth as rate increased.