How Anthropomorphic Traits Facilitate Interaction and Build Relationships: Case Study of Four Malaysian Brands
Keyword(s):
Keyword(s):
1996 ◽
Vol 54
◽
pp. 636-637
1982 ◽
Vol 46
(6)
◽
pp. 314-322
1996 ◽
Vol 60
(4)
◽
pp. 348-350
1977 ◽
Vol 8
(4)
◽
pp. 256-263