Traditional Research Methods in Health and Social Science: An Introduction

Author(s):  
Pranee Liamputtong
Author(s):  
Erol Ustaahmetoğlu

Traditional research methods are inadequate to predict and explain consumer behavior accurately in some cases. Marketing discipline tries to benefit from new technological developments in order to make up the deficiency subjects’ competence and willingness to express how they feel when they face with stimulus in traditional data collection method has an effect on the success of the method. In traditional methods, subjects often cannot remember or know the correct answer, or even if they know the answer they will give answers that satisfy the researcher. The inadequacy in traditional techniques has driven the researchers to evaluate theconsumer response more accurately. It is observed that in recent years neuromarketing techniques began to be used extensively to measure consumer responses accurate in marketing field. Although neuromarketing is commonly used in marketing field, there are some questions about the efficiency of the method. This study emphasizes the efficiency on the general evaluation of neuromarketing techniques and criticism of it. The aim of this study is to indicate the historical development of application of neuro science on marketing and consumer behavior, and to establish the future of neuro science, its opportunities and threats.


2019 ◽  
Author(s):  
Grazianne-Geneve V. Mendoza ◽  
Christie Sio

Filipino:Sa loob ng mahabang panahon, ang mga metodong pampananaliksik na ginagamit sa Sikolohiyang Pilipino (SP) ay hango sa pang-araw-araw na pakikipag-ugnayan ng mga Pilipino. Ngunit makalipas ang higit 40 taon simula nang unang itatag ang SP, malaki na ang pinagbago ng pakikipag-ugnayan at pakikitungo ng mga Pilipino sa isa’t isa dahil sa modernisasyon at pag-unlad ng teknolohiya. Gayundin, dumarami na rin ang mga iskolar ng SP na kumikilala sa kahalagahan ng pagsasakatutubo-mula-sa-labas upang higit pang mapayaman ang disiplina. Kabilang dito ang pag-aangkop ng mga lapit at metodong pampananaliksik. Bilang tugon sa mga pagbabagong ito, tinatampok sa kasalukuyang pag-aaral ang experience sampling method (ESM), isang metodong malaki ang potensiyal ngunit hindi pa nagagamit sa kontekstong Pilipino. Kumpara sa mga tradisyunal na metodo, may kakayahan ang ESM na suriin at pag-aralan ang karanasan ng tao, kabilang na ang kaniyang damdamin, saloobin, at kilos, habang nangyayari ito mismo sa kasalukuyan. Upang higit na mailapit ito sa araw-araw na buhay at gawi ng mga kalahok, marami nang mga smartphone applications o apps na magagamit sa pagsasagawa ng ESM. Sa papel na ito, tinasa ang kaangkupan ng ESM bilang metodong pampananaliksik sa SP sa pamamagitan ng paggamit nito sa pag-aaral ng mga emosyonal na karanasan ng mga Pilipinong kalahok. Batay sa mga obserbasyong nakalap mula sa pag-aaral, masasabing mayroong natatanging kontribusyon ang ESM sa pag-unlad ng SP dahil tugma ito sa layunin ng disiplina at malapit ito sa araw-araw na pamumuhay ng mga Pilipino sa makabagong panahon. Iminumungkahi ang paggamit ng ESM katuwang ng iba pang metodong kasalukuyang tinatanggap sa SP upang higit na mapalalim ang pag-unawa sa karanasang Pilipino.English:For the longest time, the research methods used in Sikolohiyang Pilipino (SP) are those derived from the day-to-day manner of communication among Filipinos. However, more than 40 years since SP was first established, modernity and rapid advancements in technology have greatly changed the way Filipinos interact and communicate with each other. At the same time, scholars have increasingly recognized the importance of indigenization-from-without to further enrich the study of SP, including the adoption of non-indigenous approaches to research. In response to these changes, the current study features the Experience Sampling Method (ESM), which, though currently underutilized in the Filipino context, has great potential in the study of it. Compared to traditional research methods, ESM allows researchers to study people’s experiences, including their emotions, thoughts, and behaviors, as they occur in the present. Furthermore, ESM smartphone applications or apps have been created to facilitate the use of ESM in obtaining a more representative sample of the everyday lives of participants. This paper aims to evaluate the appropriateness of ESM as a research method to be used in the study of SP. To do so, ESM was used to study the emotional experiences of Filipino participants. The observations derived from the study lend support to the unique contribution of ESM to the advancement of SP because it coincides with the goals of the discipline and simulates the day-to-day lives of Filipinos in the modern age. As such, ESM is recommended to be used with other methods currently used in SP to further deepen our understanding of the lives of Filipinos.


2017 ◽  
Vol 19 (4) ◽  
pp. 573-580 ◽  
Author(s):  
Anne Dressel ◽  
Robert Schneider ◽  
Melissa DeNomie ◽  
Jennifer Kusch ◽  
Whitney Welch ◽  
...  

Most low-income Americans fail to meet physical activity recommendations. Inactivity and poor diet contribute to obesity, a risk factor for multiple chronic diseases. Health promotion activities have the potential to improve health outcomes for low-income populations. Measuring the effectiveness of these activities, however, can be challenging in community settings. A “Biking for Health” study tested the impact of a bicycling intervention on overweight or obese low-income Latino and African American adults to reduce barriers to cycling and increase physical activity and fitness. A randomized controlled trial was conducted in Milwaukee, Wisconsin, in summer 2015. A 12-week bicycling intervention was implemented at two sites with low-income, overweight, or obese Latino and African American adults. We found that randomized controlled trial methodology was suboptimal for use in this small pilot study and that it negatively affected participation. More discussion is needed about the effectiveness of using traditional research methods in community settings to assess the effectiveness of health promotion interventions. Modifications or alternative methods may yield better results. The aim of this article is to discuss the effectiveness and feasibility of using traditional research methods to assess health promotion interventions in community-based settings.


2019 ◽  
Vol 5 (6) ◽  
pp. 232-248
Author(s):  
Kathiane Benedetti Corso ◽  
Rodrigo de Oliveira Estela ◽  
Marina Valim Bandeira

O boom da internet nos últimos anos levou a sociedade a utilizar novas formas de comunicação. Seus usuários passaram de meros espectadores a produtores de conteúdo. Esta produção de conteúdo leva a uma evolução lógica dos métodos tradicionais de pesquisa, tanto no âmbito empresarial como nas instituições de ensino. Neste cenário, surge o método netnográfico ou, Netnografia. Esta nova ferramenta, focada na pesquisa online, e que favorece a coleta de informações on-line. Este estudo visa esclarecer o conceito básico a respeito da Netnografia, bem como demonstrar a utilização do método nos cursos de Pós-Graduação em Administração no Brasil.   PALAVRAS-CHAVE: Netnografia; Pós-Graduação; Metodologia da Pesquisa; Administração.   ABSTRACT The growing of the internet in recent years has led society to use new forms of communication. His users went from mere viewers to content producers. This leads to a logical evolution of traditional research methods, both in business and in educational institutions. In this scenario, the netnographic method appears. This new tool, focused on online research favors the collection of online information such as images, vídeos and comments. In this way, the presente study aims to clarify the basic concept regarding Netnography, as well as demonstrate the use of the method in the PostGraduate courses in Business in Brazil.   KEYWORDS: Netnography; Post-Graduation; Research Methodology; Business.   RESUMEN El boom de Internet en los últimos años ha llevado a la sociedad a utilizar nuevas formas de comunicación. Sus usuarios pasaron de meros espectadores a productores de contenido. Esta producción de contenido lleva a una evolución lógica de los métodos tradicionales de investigación, tanto en el ámbito empresarial como en las instituciones de enseñanza. En este escenario, surge el método netnográfico o, Netnografía. Esta nueva herramienta, enfocada en la búsqueda en línea, y que favorece la recolección de información en línea. Este estudio pretende esclarecer el concepto básico respecto a la Netnografía, así como demostrar la utilización del método en los cursos de Postgrado en Administración en Brasil.   PALABRAS CLAVE: Netnografía; Postgrado; Metodología de la Investigación; Administración  


Author(s):  
Yongzhi Zhang ◽  
Junping Ju ◽  
Dandan Wang ◽  
Hua Yuan ◽  
Longyun Hao ◽  
...  

Structure and properties are the main research topics regarding polymers. Traditional research methods have the disadvantages of high costs and harsh detection conditions. Fluorescence imaging technology has the advantages of...


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