Research on Yong Teachers’ Salary System in Private Colleges

2017 ◽  
pp. 693-701
Author(s):  
Cai Su ◽  
Xueqiang Li ◽  
Lina Chang ◽  
Chengwu Zheng
Keyword(s):  
Private Colleges ◽  
Salary System

scholarly journals Does Marketing Success Factors Influence Private College Admission? Evidence From Malaysia

2019 ◽  
Vol 10 (5) ◽  
pp. 440
Author(s):  
Zalina Zainudin ◽  
Mohd Faiq Bin Abdul Fattah ◽  
Sheikh Muhamad Hizam Sheikh Khairudin
Keyword(s):  
Private Colleges ◽  
Significant Relationship ◽  
Structural Equation ◽  
Success Factors ◽  
College Admission ◽  
Marketing Mix ◽  
Private College ◽  
Physical Evidence ◽  
Marketing Mix Strategy ◽  
The Relationship

Private colleges are predicted to be presented with many opportunities as well as challenges in the coming years. Admission pressures become one of the challenges face by most of Private Colleges in Malaysia. Lacking of marketing mix strategy are claimed to contribute to this admission pressure. This study was conducted firstly, to determine the relationship between marketing success factors (Price, Place, Product, Promotion, People, Process, Physical Evidence, Partnership, Publication and Conference, Presentation and Extracurricular Program) with the marketing mix strategy of private colleges. Secondly, to determine the relationship between Marketing Mix Strategy with Private College Admission. Similarly, in this study, these 11Ps are the success factors of private college marketing mix strategy in influencing student to study in private colleges. Structural Equation Model (SEM) is conducted to estimate the effects of the main construct on its subcontracts, exogeneous and endogenous variables and its significant relationship. The result found the factors with the highest percentage of variation in contributing to Marketing Mix Strategy are Promotion, Product, Place, Price, Process, Partnership, Presentation, People, Physical Evidence, Publication and Conference and lastly Extracurricular Program. Thus, concluding that 11Ps Marketing Mix Strategy has a significant relationship with Private College Admissions. National private colleges can create a strategy based on the marketing mix strategy in competing for students. The study area is Malaysia, and it was conducted over a sample of 366 executive and marketing officers as the respondents.

International Academic Affiliations: Destination or Journey? An Oman-Based Study of Policy, Practice and Potential

2021 ◽  
pp. 102831532110479
Author(s):  
Dr Susan Trevor-Roper
Keyword(s):  
Private Colleges ◽  
Social Practice ◽  
National Policy ◽  
Ecological Systems ◽  
Cultural Imperialism ◽  
Social Practice Theory ◽  
Academic Affiliation ◽  
Policy Practice ◽  
Local Actors ◽  
Ongoing Development

National policy requires private colleges in Oman to have an academic affiliation with a foreign university. How this policy is received and acted on was investigated through an interview-based study involving colleges with affiliates based in England, Scotland, India, Malaysia and Jordan. The study draws on social practice theory, Bourdieu's concept of capital and ecological systems theory and finds examples of affiliate partnerships that are evolving constructively in response to the ongoing development of the local institutions, the accumulation of capital and the agency of local actors, and the dynamics of the environment. These partnerships are perceived and experienced by local HE colleges as an ongoing journey. This evolution of partnerships, which is facilitated by historically loose policy requirements, offers a promising and contrasting narrative to that of relatively static transnational education (TNE) arrangements in which receiving nations and institutions are perceived as likely victims of educational and cultural imperialism.

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