Experimental Study of Gender and Language Variety Identification in Social Media

Author(s):  
Vineetha Rebecca Chacko ◽  
M. Anand Kumar ◽  
K. P. Soman
2020 ◽  
Vol 6 ◽  
pp. 237802312094871
Author(s):  
Diane Felmlee ◽  
Daniel DellaPosta ◽  
Paulina d. C. Inara Rodis ◽  
Stephen A. Matthews

The authors use the timing of a change in Twitter’s rules regarding abusive content to test the effectiveness of organizational policies aimed at stemming online harassment. Institutionalist theories of social control suggest that such interventions can be efficacious if they are perceived as legitimate, whereas theories of psychological reactance suggest that users may instead ratchet up aggressive behavior in response to the sanctioning authority. In a sample of 3.6 million tweets spanning one month before and one month after Twitter’s policy change, the authors find evidence of a modest positive shift in the average sentiment of tweets with slurs targeting women and/or African Americans. The authors further illustrate this trend by tracking the network spread of specific tweets and individual users. Retweeted messages are more negative than those not forwarded. These patterns suggest that organizational “anti-abuse” policies can play a role in stemming hateful speech on social media without inflaming further abuse.


2020 ◽  
Vol 8 (2) ◽  
pp. 269-280
Author(s):  
Satria Prayudi ◽  
Wahidah Nasution

The rate of development of information and technology in a frame of increasingly rapid digitalization also affects the increasing use of social media in society. Some social media that are developing at this time such as facebook, instagram, twitter, youtube, etc. have given birth to a new lifestyle in social life. The use of social media can make a person's social interaction done at any time and condition. This research aims to describe the forms of language variety in Andi Hiyat's twitter media over a span of one week. The study was conducted qualitatively with data in the form of written text. The data is examined with a sociolinguistic approach to see the variety of languages ​​used by the author. The results showed that the variety of spoken languages ​​in Twitter Andi Hiyat included in a variety of social languages. The characteristics of social language can be seen from the following eight aspects namely zeroization, diphthongization, addition of graphs, graphical changes, lexical changes, ellipsis, onomatopoeia, and mixing code. Abstrak Laju perkembangan informasi dan teknologi dalam bingkai digitalisasi yang semakin pesat turut berpengaruh pada meningkatnya penggunaan media sosial dalam masyarakat. Beberapa media sosial yang berkembang saat ini seperti facebook, instagram, twitter, youtube, dll telah melahirkan gaya hidup baru dalam kehidupan sosial bermasyarakat. Pemakaian media sosial dapat membuat interaksi sosial seseorang dilakukan pada waktu dan kondisi apapun. Penelitian ini bertujuan untuk mendeskripsikan bentuk ragam bahasa dalam media twitter Andi Hiyat selama rentang waktu satu minggu. Penelitian dilakukan secara kualitatif dengan data berupa teks tulis. Data tersebut dikaji dengan pendekatan sosiolinguistik untuk melihat ragam bahasa yang digunakan penulis. Hasil penelitian menunjukkan bahwa ragam bahasa lisan dalam twitter Andi Hiyat masuk dalam ragam bahasa sosial. Adapun penciri bahasa sosial dilihat dari delapan aspek berikut yaitu, zeroisasi, diftongisasi, penambahan grafi, perubahan grafi, perubahan leksikal, pelesapan, onomatope, dan campur kode. Kata Kunci: Sosiolinguistik, Ragam Bahasa, Twitter


2016 ◽  
Vol 35 (4) ◽  
pp. 726-733 ◽  
Author(s):  
Holly O. Witteman ◽  
Angela Fagerlin ◽  
Nicole Exe ◽  
Marie-Eve Trottier ◽  
Brian J. Zikmund-Fisher

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Lara Hamdan ◽  
Seung Hwan (Mark) Lee

PurposeAs social media platforms continue to have an increased presence in influencer marketing, researchers and practitioners are seeking ways to optimize the use of these platforms. The purpose of this study is to investigate the effect of brand encroachment, a level of brand's control over the promotion executed by social media influencers (SMIs), on the importance of interactivity of SMIs.Design/methodology/approachThis study examined the effect of brand encroachment on interactivity whilst examining the mediating effects of both passion and personal power. The study was an online, one-factor between-subjects design comparing high level of brand encroachment vs low level of brand encroachment.FindingsThe results of the experimental study suggest that as brand encroachment decreases, there is an increasing importance of being interactive. In addition, with lower brand encroachment, SMIs portray more personal power and passion toward the product or service being promoted.Originality/valueAs influencers create communities via increased levels of engagement, authenticity and relatability, it is of paramount importance that SMIs build relationships through interactivity in low-brand encroachment settings. Brands should offer more opportunities for SMIs to be interactive with their audience, while intrinsically building their personal power and passion as sources for these interactions.


2019 ◽  
Vol 36 (5) ◽  
pp. 4845-4855 ◽  
Author(s):  
Helena Gómez-Adorno ◽  
Roddy Fuentes-Alba ◽  
Ilia Markov ◽  
Grigori Sidorov ◽  
Alexander Gelbukh

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