Effects of Language Variety and Word Availability in Commercial Advertisements on Listener’s Lexical Recall

Commercial advertisements in Arabic-speaking regions tend to alternate between dialectal Arabic and Modern Standard Arabic, but it is not yet clear whether language variety has any impact on listener’s lexical recall. Insight into this issue should help enterprises design their commercial advertisements in a linguistically intelligent manner. This study addresses two questions: 1) How does language variety (dialectal vs. standard) affect listener’s lexical recall in commercial advertisements? 2) Do listeners recall words that have appeared in dialectal advertisements better than those that did not appear in advertisements using the same variety? Fifteen Saudi participants responded to a forced-choice memory test with 24 yes-no questions (3 per advertisement) asking participants to report whether they heard a specific key word in eight advertisements that utilized different language varieties. The findings show that Arabic speakers tend to perceive both Modern Standard Arabic and dialectal Arabic in commercial advertisements similarly, but tend to recall the presence of a key word in an advertisement better than its absence. Future research may increase the sample size and examine more Arabic varieties.

Author Profiling in Informal and Formal Language Scenarios Via Transfer Learning

The interest in author profiling tasks has increased in the research community because computer applications have shown success in different sectors such as security, marketing, healthcare, and others. Recognition and identification of traits such as gender, age or location based on text data can help to improve different marketing strategies. This type of technology has been widely discussed regarding documents taken from social media. However, its methods have been poorly studied using data with a more formal structure, where there is no access to emoticons, mentions, and other linguistic phenomena that are only present in social media. This paper proposes the use of recurrent and convolutional neural networks and a transfer learning strategy to recognize two demographic traits, i.e., gender and language variety, in documents written in informal and formal language. The models were tested in two different databases consisting of tweets (informal) and call-center conversations (formal). Accuracies of up to 75 % and 68 % were achieved in the recognition of gender in documents with informal and formal language, respectively. Moreover, regarding language variety recognition, accuracies of 92 % and 72 % were obtained in informal and formal text scenarios, respectively. The results indicate that, in relation to the traits considered in this paper, it is possible to transfer the knowledge from a system trained on a specific type of expressions to another one where the structure is completely different and data are scarcer.

Effects of Language Variety and Word Availability in Commercial Advertisements on Listener’s Lexical Recall

Commercial advertisements in Arabic-speaking regions tend to alternate between dialectal Arabic and Modern Standard Arabic, but it is not yet clear whether language variety has any impact on listener’s lexical recall. Insight into this issue should help enterprises design their commercial advertisements in a linguistically intelligent manner. This study addresses two questions: 1) How does language variety (dialectal vs. standard) affect listener’s lexical recall in commercial advertisements? 2) Do listeners recall words that have appeared in dialectal advertisements better than those that did not appear in advertisements using the same variety? Fifteen Saudi participants responded to a forced-choice memory test with 24 yes-no questions (3 per advertisement) asking participants to report whether they heard a specific key word in eight advertisements that utilized different language varieties. The findings show that Arabic speakers tend to perceive both Modern Standard Arabic and dialectal Arabic in commercial advertisements similarly, but tend to recall the presence of a key word in an advertisement better than its absence. Future research may increase the sample size and examine more Arabic varieties.

The Analysis of Code Mixing Among Luwuk Socities’ Conversation in the Mids of Covid-19 Pandemic

The aim of this research is focused on the code-mixing used in the mids of covid-19 pandemic by luwuk societies’ conversation. The purposes of this research were investigated the kinds of code-mixing, the dominant kind of code-mixing, and the factors of code-mixing. This research used descriptive qualitative approach as the research method. Observation and interview were chosen as the collecting data technique. This research result showed that there were three kinds of code-mixing namely intra-sentential code-mixing, intra-lexical code-mixing and involving change pronunciation. The dominant kind is intra-sentential code-mixing. Moreover, there were attitudinal factors and linguistic factors as the causative factor. Attitudinal factors which is included of new culture introduction and social value. Linguistic factors included of popular term, code limited, speaker personal, conversation topic, conversation purpose, humor sense, and listener. The implication of this research was researchers’ and language observers’ contribution about the development of language variety among the societies of Luwuk City, Banggai Regency.

Analisis Situasi Tutur dalam Perbedaan Berkomunikasi Presiden Jokowi Melalui Cuplikan Video pada Channel Youtube Metrotvnews

Dalam berkomunikasi sehari-hari seorang penutur perlu memperhatikan adanya situasi tutur. Maksud dari sebuah tuturan dapat dipahami dan diidentifikasi oleh mitra tutur karena adanya situasi tutur. Selain itu, situasi tutur juga mempengaruhi penutur untuk menentukan ragam bahasa yang sesuai digunakan ketika tuturan itu terjadi. Penelitian ini mendeskripsikan perbedaan berkomunikasi Presiden Jokowi dalam situasi tertentu. Penelitian ini menggunakan metode analisis deskriptif. Metode pengumpulan data pada penelitian ini menggunakan metode simak dan catat. Hasil temuan penelitian ini adalah pola tuturan Presiden Jokowi dalam situasi resmi dengan mitra tutur, yaitu pemimpin negara, wartawan, dan atau masyarakat melalui media massa menggunakan tindak tutur lokusi, ilokusi, dan performatif. Produk tindak verbal dari tuturan tersebut adalah penggunaan ragam bahasa formal. Pola tuturan Presiden Jokowi dalam situasi tidak resmi dengan mitra tutur, yaitu rakyat secara langsung menggunakan tindak tutur perlokusi. Produk tindak verbal dari tuturan tersebut adalah penggunaan ragam bahasa santai. Manfaat penelitian ini adalah untuk meningkatkan kesadaran masyarakat agar semakin memperhatikan tuturan yang digunakan agar tidak terjadi kesalahpahaman. Selain itu, masyarakat juga perlu memperhatikan penggunaan ragam bahasa dalam situasi tutur tertentu.Kata kunci: Tindak tutur, situasi tutur, ragam bahasa, ragam formal, ragam santai In daily communication, a speaker needs to pay attention to the existence of a speech situation. The meaning of a speech can be understood and identified by the speech partner because of the speech situation. In addition, the speech situation also influences the speaker to determine the appropriate variety of language used when the speech occurs. This study describes President Jokowi's communication differences in certain situations. This research uses descriptive analysis method. The method of collecting data in this study used the observation and note method. The findings of this study are the speech patterns of President Jokowi in official situations with speech partners, namely state leaders, journalists, and / or the community through the mass media using locusive, illocutionary and performative speech acts. The product of the verbal act of the speech is the use of various formal languages. President Jokowi's speech patterns in informal situations with speech partners, namely the people directly use perlocution speech acts. The product of the verbal act of the speech is the use of a variety of casual language. The benefit of this research is to increase public awareness in order to pay more attention to the utterances used in order to avoid misunderstandings. Apart from that, people also need to pay attention to the use of various languages in certain speech situations.Key words; Speech act, speech situation, language variety, formal variety, casual variety

Standard Georgian language: History and current challenges

This article outlines some debates and issues in the field of Georgian linguistics and offers a research agenda for standard Georgian language, including its history, phases of development, present-day challenges and prospects. There is a multitude of conflicting and even mutually exclusive ideas and points of view regarding these issues. My key point is to provide the periodization of the standard Georgian language that encompasses sixteen centuries, taking into consideration not only the level of normalization and standardization of the Georgian language in a particular historical period, but also the language variety on which the standard / literary language was based, and the institutions controlling and governing the development of the standard language. The point of departure here is the definition of the “standard” as a historically determined set of commonly used language assets, recognized by society as the most appropriate and prestigious variety due to its common usage and high cultural status. Using descriptive, synchronic, diachronic, and comparative research methods, I have tried to identify four phases / periods in the continuous history of the Georgian standard language spanning sixteen centuries.

The discourse of civic pride: Hawleri identity as one of the oldest Kurdistani cities in the Middle East

Local identity and civic pride have not been comprehensively taken into consideration as the main parameters in the previous studies related to discourse and identity, especially in most of the developing countries. In other words, discourse analysts have not thoroughly studied the mentioned parameters, and systematic data on this path are very scarce. For that purpose, a critical discourse analysis approach was used to study the city identity of “Hawleri” people of Erbil city which is the capital and the most populated city in the Iraqi Kurdistan Region, and known as a center for the worship of the Mesopotamian goddess Ishtar. Thus, the ultimate goals of this study are to first understand how urban residents tend to group themselves according to the cities and communities they live in, and then to show how they proudly affiliate themselves to geographical regions. The data are taken from the city social media and through a survey distributed among people in Erbil. In order to achieve the goals of this study, the author attempted to investigate (i) how civic pride and urban identity are formed, (ii) in what ways people try to group themselves in the cities, (iii) what is the role of culture in shaping the community identity, (iv) who is called Hawleri, and (v) does the language variety have an impact on speakers’ civic identity, through studying the place, experience, emotions, history, culture, beliefs and language variety of Hawleri people. Additionally, the total number of participants is 809 people (236 people from the online community and 573 people from the survey). This study concludes that civic pride and city identity are found in the discourse of most people. Hawleri people, as the residents of the oldest city in the Middle East, tend to show this feeling and belonging through speaking a local variety of Kurdish language, their textiles and their common culture, history and geographical birthplace. These sentimentalities sometimes lead to discrimination, bias and racism among different ethnicities living in the city.

The Cognitive Foundation of Post-colonial Englishes

Varieties of English are spoken all over the world from Africa to Asia, from Europe to America. In addition to its use as a foreign language, English in many of these countries is a first or second language variety that initially arose in a colonial setting. Currently, the most influential sociolinguistic model for the evolution of these 'Post-Colonial Englishes' is the Dynamic Model. In this Element, I outline how Construction Grammar, the most prominent cognitive syntactic theory, can provide a cognitive foundation for the assumptions made by the Dynamic Model. As I shall argue, Construction Grammar naturally complements the Dynamic Model and, in addition to that, a 'Constructionist Grammar Approach to the Dynamic Model' approach generates new research questions concerning the productivity of syntactic patterns across Dynamic Model phases.

Aspects of New Zealand English Intonation and Its Meanings: an Experimental Investigation of Forms and Contrasts

<p>The first aim of this thesis was to examine the form of New Zealand English intonation. The results of the first series of experiments illustrated several distinctive features of NZE intonation and the preferential tonal use within this language variety. The results from the first experiment suggests that NZE intonation can be characterised as having a narrow pitch range within the phrase and a wide pitch range at the end of the phrase in relation to British English. The findings in the second analysis illustrate that tonal composition, not sentence type affects the pitch range that NZE speaker uses. In addition to pitch range preferences, NZE speakers were also found to prefer an H*L-L% nuclear tonal composition on statements and an L*L-H% for two types of questions when conversational cues were not required by the task type. The second aim of the thesis was to define the tonal features which may adequately describe the semantic contrasts used in this variety. Five experiments were carried out with this aim in mind. The results revealed that NZE listeners use the height of pitch target values when interpreting the meaning of intonation and that the heights of three tonal constituents would be useful in notating the semantic contrasts in this language variety. First, the pitch accent target is used in this variety to indicate speaker involvement, whereby higher (H*) or later (L+H*) pitch accent targets indicate a greater degree of involvement than lower (L*) or earlier targets (H*), respectively. This claim was supported by a production experiment (Chapter 5) in which speakers were asked to convey contrasting meanings on identical utterances. The results were such that higher and later pitch peaks were produced to convey concern, emphasis and an impressed attitude, while lower and earlier pitch accent peaks indicated an absence of these three meanings. Further support for this claim was provided in a perception experiment (Chapter 7), which investigated how listeners interpret conversational markers indicating discourse completeness. The results show that NZE listeners interpret higher H* targets as indicating speaker involvement and, subsequently, listener-oriented turn cues. However, a non-emphatic H*, or a high pitch accent which is lower in pitch than a preceding high pitch accent, does not convey such cues. Second, the boundary target is used to contrast continuation with high phrase-final targets and finality with low phrase-final targets in NZE. This assertion was supported by a perception experiment (Chapter 6) which examined categorical boundaries determined by the boundary tone height. The results suggest that there is at least one categorical boundary at the IP-Final position, which is marked by the pitch movement to the boundary target from the preceding H*. In addition, the semantic contrast of the boundary target height was illustrated in two experiments. First, a production experiment (Chapter 5) illustrated how NZE speakers indicate conversational continuation cues and concern with high boundaries whereas low boundaries indicated conversational cessation cues and a lack of concern. A separate perception experiment (Chapter 7) showed that NZE listeners interpret higher boundary targets as speaker continuation cues and listener-oriented speaking cues whereas lower boundary targets again indicated conversational cessation cues for the speaker and to the listener. Third, the phrase accent may prove useful in distinguishing a further semantic contrast used in this language variety, with a level pitch movement from H* to the IP-Final boundary target categorised with the H% stimuli (suggested in Chapter 6) while the distinction between H-L% and L-L% may be best defined as a pitch movement which does not fall to the F0 minimum and a movement which does fall to this low value (Chapter 5). Although the existence of a phrase accent could not be proved in this thesis, the results illustrate support for this tonal feature.</p>

Aspects of New Zealand English Intonation and Its Meanings: an Experimental Investigation of Forms and Contrasts

<p>The first aim of this thesis was to examine the form of New Zealand English intonation. The results of the first series of experiments illustrated several distinctive features of NZE intonation and the preferential tonal use within this language variety. The results from the first experiment suggests that NZE intonation can be characterised as having a narrow pitch range within the phrase and a wide pitch range at the end of the phrase in relation to British English. The findings in the second analysis illustrate that tonal composition, not sentence type affects the pitch range that NZE speaker uses. In addition to pitch range preferences, NZE speakers were also found to prefer an H*L-L% nuclear tonal composition on statements and an L*L-H% for two types of questions when conversational cues were not required by the task type. The second aim of the thesis was to define the tonal features which may adequately describe the semantic contrasts used in this variety. Five experiments were carried out with this aim in mind. The results revealed that NZE listeners use the height of pitch target values when interpreting the meaning of intonation and that the heights of three tonal constituents would be useful in notating the semantic contrasts in this language variety. First, the pitch accent target is used in this variety to indicate speaker involvement, whereby higher (H*) or later (L+H*) pitch accent targets indicate a greater degree of involvement than lower (L*) or earlier targets (H*), respectively. This claim was supported by a production experiment (Chapter 5) in which speakers were asked to convey contrasting meanings on identical utterances. The results were such that higher and later pitch peaks were produced to convey concern, emphasis and an impressed attitude, while lower and earlier pitch accent peaks indicated an absence of these three meanings. Further support for this claim was provided in a perception experiment (Chapter 7), which investigated how listeners interpret conversational markers indicating discourse completeness. The results show that NZE listeners interpret higher H* targets as indicating speaker involvement and, subsequently, listener-oriented turn cues. However, a non-emphatic H*, or a high pitch accent which is lower in pitch than a preceding high pitch accent, does not convey such cues. Second, the boundary target is used to contrast continuation with high phrase-final targets and finality with low phrase-final targets in NZE. This assertion was supported by a perception experiment (Chapter 6) which examined categorical boundaries determined by the boundary tone height. The results suggest that there is at least one categorical boundary at the IP-Final position, which is marked by the pitch movement to the boundary target from the preceding H*. In addition, the semantic contrast of the boundary target height was illustrated in two experiments. First, a production experiment (Chapter 5) illustrated how NZE speakers indicate conversational continuation cues and concern with high boundaries whereas low boundaries indicated conversational cessation cues and a lack of concern. A separate perception experiment (Chapter 7) showed that NZE listeners interpret higher boundary targets as speaker continuation cues and listener-oriented speaking cues whereas lower boundary targets again indicated conversational cessation cues for the speaker and to the listener. Third, the phrase accent may prove useful in distinguishing a further semantic contrast used in this language variety, with a level pitch movement from H* to the IP-Final boundary target categorised with the H% stimuli (suggested in Chapter 6) while the distinction between H-L% and L-L% may be best defined as a pitch movement which does not fall to the F0 minimum and a movement which does fall to this low value (Chapter 5). Although the existence of a phrase accent could not be proved in this thesis, the results illustrate support for this tonal feature.</p>