Assessing the Role of Positioning Strategy on Market Performance of Soft Drink Manufacturing Enterprises (SDMES) in Rwanda

2020 ◽  
pp. 191-215
Author(s):  
Nimusima Pereez ◽  
Karuhanga Nathan ◽  
Mukarutesi Dative ◽  
Gasana Charles ◽  
Kampire Charity ◽  
...  
Keyword(s):  
Soft Drink ◽  
Market Performance ◽  
Manufacturing Enterprises ◽  
Positioning Strategy

scholarly journals MAKING LOCAL PRODUCT ATTRACTIVE: THE ROLE OF INDIGENOUS VALUE IN IMPROVING MARKET PERFORMANCE

2020 ◽  
Vol 29 (2) ◽  
pp. 746-755
Author(s):  
Harini Abrilia SETYAWATI ◽  
◽  
Agus SUROSO ◽  
Pramono Hari ADI ◽  
Wiwiek Robiatul ADAWIYAH ◽  
...  
Keyword(s):  
Market Performance ◽  
Local Product

scholarly journals The Role of CAD in Enterprise Integration Process

10.14311/528 ◽  
2004 ◽  
Vol 44 (2) ◽  
Author(s):  
M. Ota ◽  
I. Jelínek
Keyword(s):  
Mutual Influence ◽  
Secondary Level ◽  
Software Systems ◽  
Communication Model ◽  
Enterprise Integration ◽  
Internet Technologies ◽  
Manufacturing Enterprises ◽  
Internet Portal ◽  
Integrated Environment

This article deals with the problem of the mutual influence between software systems used in enterprise environment and enterprise integration processes. The position of CAD data and CAx systems in the integrated environment of manufacturing enterprises is clarified. As a consequence, the key role of CAx systems used in those companies is emphasized. It is noted that the integration of CAD data is nowadays only on a secondary level, via primarily integrated PDM systems. This limitation is a reason why we are developing a unified communication model focused on product-oriented data. Our approach is based on Internet technologies, so we believe that is independent enough. The proposed system of communication is based on a simple request-replay dialogue. The structure of this model is open and extensible, but we assume supervision supported by an Internet portal.

The Role of Value Co-Creation on Brand Image

2017 ◽  
pp. 326-348
Author(s):  
Pravina Jayapal ◽  
Azizah Omar
Keyword(s):  
Conceptual Framework ◽  
Brand Image ◽  
Market Performance

The proliferation of SMEs in Malaysia shows that a better understanding on this SMEs are needed. Even though the SME market is booming, these SMEs face difficulties in sustaining in the constantly evolving marketplace. In order to continuously flourish in this industry, the firms should understand the role of value co-creation in improving their market performance. The lack of value co-creation implementation has been found to act as a barrier for these SMEs. Moreover, SMEs are identified to have issues in establishing a strong brand image through value co-creation. Therefore, the book chapter develops a conceptual framework to improve the understanding on the contribution of value co-creation in the development of stronger brand image and greater market performance.

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