The role of regressive sugar tax in the soft drink industry levy (SDIL): A Marxist analysis

2021 ◽  
pp. 102326
Author(s):  
Amanda Young ◽  
Kieran James ◽  
Abeer Hassan
Keyword(s):  
Soft Drink ◽  
Marxist Analysis

Impact of consumer socialization on soft drink consumption and mediating role of consumer generational behavior

2015 ◽  
Vol 117 (3) ◽  
pp. 1205-1222 ◽  
Author(s):  
Faisal Shahzad ◽  
Jamshed Khan Khattak ◽  
Mobeen Jamshed Khattak ◽  
Fahad Shahzad
Keyword(s):  
Soft Drink ◽  
Survey Method ◽  
Research Approach ◽  
Consumer Socialization ◽  
Content Type ◽  
Consumption Behavior ◽  
Soft Drink Consumption ◽  
Mediating Role ◽  
The Impact

Purpose – The purpose of this paper is to explore how consumers’ socialization influences soft drink consumption behavior in Pakistan. Since consumer socialization has long been considered but it is important to understand whether the extent of consumer socialization in terms of soft drink consumption influences consumer behavior by taking into consideration consumer cohorts. Design/methodology/approach – The quantitative research is based on consumer survey method by using Likert scale questionnaire. Convenience sampling technique with a sample size of 637 is used. Data are analyzed by using cronbach α, ANOVA, correlation and multiple regressions. Findings – Overall, the findings maintain the impact of consumer socialization on soft drink consumption. Such influence of consumer socialization through social media, cultural groups and social groups encourages soft drink socialization behavior. Additionally there is also an evidence of mediating role of consumer generational behavior in soft drink consumption. Research limitations/implications – The results of this paper extend knowledge of how consumer socialization affects soft drink consumption behavior and provide important insights into how consumer cohorts should be targeted. The Chosen research approach is a limitation of the study. Practical implications – The results are of value to academic researchers, soft drink industry practitioners in a way that it will help them to portray marketing and advertising activities by taking into consideration consumer cohorts behavior. Social implications – This paper addresses an untapped issue on how cohorts socialization at different social setting impact on consumer soft drink consumption behavior. Originality/value – This paper fulfills a recognized need to study soft drink socialization in terms of cohort’s behavior.

scholarly journals Marxism and Literature: Marxist Analysis of ‘The Garden Party’

2020 ◽  
Vol 3 (2) ◽  
pp. 141-149
Author(s):  
Tayyaba Bashir ◽  
Shahid Hussain Mir ◽  
Arshad Mehmood
Keyword(s):  
Social Class ◽  
Short Story ◽  
Real Life ◽  
Katherine Mansfield ◽  
Literary Genres ◽  
Marxist Analysis ◽  
Lower Social Class ◽  
Theory Research ◽  
Insight Into

Research is conducted on Marxism but many literary genres still need to be studied using Marxist lens. Short stories like ‘The Garden Party’ gives realistic depiction of life so demands a Marxist explanation. It is full of themes and characters, every individual encounters frequently in real life, has not yet been studied in view of some economic or social theory. This research aims to analyse this short story applying Marxism to yield plurality of meanings embedded in it and to widen compass of this economic and political theory. Research technique used here is qualitative in nature as it analyses ‘words and phrases’ used in the text to decipher its underlying theme. The findings of this study gives an insight into social condition of a common human being and subjugation of lower social class in the hands of upper social class. Further, it scrutinizes “the politics of class” to observe socio-economic circumstances of individuals and societies along with asserting how people are shaped, and their behaviour is affected by their social class. Through characters, Katherine Mansfield has not only portrayed exploitation and manipulation of the lower social class/stratum but has also revealed role of ideology to maintain this status quo.

Liberation Theology and Social Analysis

2018 ◽  
Author(s):  
Matthew A. Shadle
Keyword(s):  
Liberation Theology ◽  
Latin American ◽  
Structural Features ◽  
Class Conflict ◽  
Social Analysis ◽  
Dependency Theory ◽  
Marxist Analysis ◽  
Controversial Aspect

The most controversial aspect of Latin American liberation theology was its use of Marxist analysis and dependency theory. This chapter examines the use of social analysis by liberation theologians, identifying the important insights they gained from this analysis while also looking at the weaknesses of Marxism and dependency theory. In particular, Marxism and dependency theory provided liberation theologians with an interpretation of the economy that explained its structural features and the role of conflict in society. The chapter includes an exploration of the concepts of structure, praxis, and class conflict in the theology of Gutiérrez and Ellacuría, as well as their treatment of secularization.

scholarly journals Evaluation of the Relationship between Drink Intake and Periodontitis Using KoGES Data

2021 ◽  
Vol 2021 ◽  
pp. 1-8
Author(s):  
Seok Jin Hong ◽  
Bin Kwon ◽  
Byoung Eun Yang ◽  
Hyo Geun Choi ◽  
Soo Hwan Byun
Keyword(s):  
Green Tea ◽  
Periodontal Diseases ◽  
Soft Drink ◽  
Epidemiological Data ◽  
Chi Square ◽  
Nutritional Factors ◽  
Chi Square Test ◽  
Adjusted Model ◽  
The Relationship

It was hypothesized that periodontal diseases could be influenced by nutrition and food types. However, the role of nutritional factors in the risk of periodontal disease has not been clearly elucidated. This study was aimed at investigating the relationship between coffee, green tea, or soft drink intake and periodontitis. This prospective cohort study used epidemiological data from 2004 to 2016 from the Korean Genome and Epidemiology Study. Among 173,209 participants, 9,933 with periodontitis and 124,922 controls were selected. The frequency histories of coffee/green tea/soft drink intake among the participants were analyzed, and intake was categorized as no drink, mild drink (one time a month through six times a week), and heavy drink (one or more times a day). Variable factors were adjusted using logistic regression analysis (adjusted model). The chi-square test and independent t -test were used for statistical analysis. Adjusted odds ratio (aOR) for coffee or green tea intake and periodontitis were not statistically significant. The aOR was 1.16 (95% confidence interval   CI = 1.11 –1.21, P < 0.001 ) for mild soft drink intake and 1.02 ( 95 % CI = 0.96 –1.09, P = 0.518 ) for heavy soft drink intake. Subgroup analysis showed that mild soft drink intake was significant across all groups ( P < 0.05 ), whereas coffee and green tea intakes were not significant in any subgroup. Overall, the study elucidated an association between mild soft drink intake and periodontitis.

Adolescent impulsivity and soft drink consumption: The role of parental regulation

Appetite ◽  
2016 ◽  
Vol 96 ◽  
pp. 432-442 ◽  
Author(s):  
Elisabeth L. Melbye ◽  
Ingunn H. Bergh ◽  
Solveig E.S. Hausken ◽  
Ester F.C. Sleddens ◽  
Kari Glavin ◽  
...  
Keyword(s):  
Soft Drink ◽  
Soft Drink Consumption ◽  
Parental Regulation

Brand Novelty and Publicity About Athlete Endorsers Affect Psychological Processing of Ads

2020 ◽  
pp. 216747952096914
Author(s):  
Glenna Read ◽  
Kenon Brown
Keyword(s):  
Soft Drink ◽  
Theoretical Framework ◽  
Negative Information ◽  
News Story ◽  
Psychological Responses ◽  
Negative Publicity ◽  
Psychological Processing ◽  
Hierarchy Of Effects ◽  
Practical Implications

Using a hierarchy of effects theoretical framework, the present study investigates psychological responses to positive and negative publicity about athlete endorsers. Furthermore, this research addresses the role of brand novelty on these processes. Participants were exposed to an ad for a soft drink brand (either novel or well-established) that featured an athlete endorser. Each ad was paired with a news story that contained either positive or negative information about the athlete’s off-field behavior. Participants’ cognitive, affective, and conative responses were assessed. Results indicate more cognition, affect, and conation to ads associated with positive publicity about the athletes and for established brands. Unexpectedly, publicity and brand novelty interacted such that established brands were more susceptible to the effects of publicity than were novel brands. Results are discussed in regard to furthering theory and practical implications.

Mountain Dew

2013 ◽  
Vol 3 (8) ◽  
pp. 1-6
Author(s):  
Surajit Ghosh Dastidar ◽  
Srividya Raghavan
Keyword(s):  
Market Share ◽  
Soft Drink ◽  
Subject Area ◽  
Marketing Communications ◽  
Eastern Region ◽  
Marketing Communication ◽  
Content Type ◽  
The Impact ◽  
Support Plan

Subject area Marketing, strategy, and integrated marketing communication. Study level/applicability The case is suitable for analysis in an MBA level marketing communication course where the theories of hierarchy of effects (HoE) models, push vs pull strategies as well as positioning strategies can be introduced. The case is suitable for analysis in an MBA level marketing course for the module on marketing communications/advertising and promotions. Case overview Sanjay, the regional head of PepsiCo India (eastern region), had been tasked with the preparation of a support plan for a new communication campaign of Mountain Dew, a yellow-coloured drink in PepsiCo's soft-drink portfolio. He had attended a meeting at the headquarters where he had been briefed on the new national campaign roll-out for Mountain Dew – for the first time with celebrity association. While Mountain Dew had been growing its market share in other regions of the Indian market, the Eastern region had been unresponsive to the mass media image building campaigns. During the meeting, the various aspects of Mountain Dew's performance were discussed and Sanjay was asked to prepare a support plan for the national campaign that will help to increase revenues and market share of the brand in the Eastern region. Expected learning outcomes To understand the complexities of differential impact of integrated nation-wide communications on various segments of the market due to cultural variations, to understand the role of push strategy vs pull strategy in marketing communications, to understand the role of consistency in image between the trade and consumers perception, to understand the impact of celebrity endorsements, an introduction to the HoE communication models and their applications, to understand limitations of the HoE and Think-Feel-Do models in objective setting and understanding the uses of alternative models, to build a communication plan based on pull vs push strategy. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes.

Sign in / Sign up

Export Citation Format

Share Document