MAKING LOCAL PRODUCT ATTRACTIVE: THE ROLE OF INDIGENOUS VALUE IN IMPROVING MARKET PERFORMANCE

The proliferation of SMEs in Malaysia shows that a better understanding on this SMEs are needed. Even though the SME market is booming, these SMEs face difficulties in sustaining in the constantly evolving marketplace. In order to continuously flourish in this industry, the firms should understand the role of value co-creation in improving their market performance. The lack of value co-creation implementation has been found to act as a barrier for these SMEs. Moreover, SMEs are identified to have issues in establishing a strong brand image through value co-creation. Therefore, the book chapter develops a conceptual framework to improve the understanding on the contribution of value co-creation in the development of stronger brand image and greater market performance.

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An Investigation on the Role of Disruptive Technology Adoption on New Product Market Performance and Launch Timeliness

Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-11815-4_158 ◽

2016 ◽

pp. 523-524 ◽

Cited By ~ 1

Author(s):

Michael Obal ◽

Sajna Ibrahim

Keyword(s):

Technology Adoption ◽

Market Performance ◽

Product Market ◽

New Product ◽

Disruptive Technology

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The yin and yang nature of coopetition activities: non-linear effects and the moderating role of competitive intensity for internationalised firms

International Marketing Review ◽

10.1108/imr-01-2019-0018 ◽

2020 ◽

Vol ahead-of-print (ahead-of-print) ◽

Cited By ~ 4

Author(s):

James M. Crick ◽

Dave Crick

Keyword(s):

Chinese Philosophy ◽

Market Performance ◽

Company Performance ◽

Competitive Intensity ◽

Content Type ◽

Non Linear ◽

Yin And Yang ◽

The Impact ◽

Moderating Role

PurposeThis paper draws upon the Yin and Yang concept of Chinese philosophy within a Western context to examine coopetition, namely, the interplay between cooperation and competition. Although coopetition activities should positively affect company performance, earlier research involving this relationship has typically been linear in nature and without moderating factors. Consequently, underpinned by resource-based theory and the relational view, the purpose of this investigation is to examine the non-linear (inverted U-shaped) link between coopetition and company performance under the moderating role of competitive intensity.Design/methodology/approachCollection of survey data involved a sample of 101 internationalising wine producers in New Zealand. Following a check of the statistical data for all major assessments of reliability and validity (together with common method variance), testing the research hypotheses and control paths took place through hierarchical regression. Furthermore, 20 semi-structured interviews helped explain the underlying mechanisms behind the quantitative results.FindingsCoopetition had a non-linear (inverted U-shaped) relationship with market performance. Surprisingly, competitive intensity yielded a negative moderation effect. The mixed methods results highlighted that firms must strike an effective balance between the paradoxical forces of cooperativeness and competitiveness across their product-market strategies.Originality/valueThis investigation contributes to the existing literature by developing and testing a conceptual framework examining the nature of the relationship between coopetition activities and market performance – using non-linear (inverted U-shaped) and moderating effects. It addresses a debate between two schools-of-thought concerning the impact of competitive intensity on the coopetition paradox. Additionally, this study helps to explain the coopetition construct through the Yin and Yang concept to highlight how the paradoxical forces of cooperativeness and competitiveness can create harmful outcomes for organisations if they do not manage them effectively (across domestic and international markets).

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Integrated marketing communication in hospitality SMEs: analyzing the antecedent role of innovation orientation and the effect on market performance

Journal of Marketing Communications ◽

10.1080/13527266.2020.1759121 ◽

2020 ◽

pp. 1-20

Author(s):

Antonio C. Pisicchio ◽

Ana Maria Machado Toaldo

Keyword(s):

Market Performance ◽

Marketing Communication ◽

Integrated Marketing ◽

Integrated Marketing Communication

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Relating strategic market orientation and market performance: role of customer value types

Journal of Strategic Marketing ◽

10.1080/0965254x.2016.1240215 ◽

2016 ◽

Vol 26 (4) ◽

pp. 318-338 ◽

Cited By ~ 6

Author(s):

Gurjeet Kaur Sahi ◽

Mahesh C. Gupta ◽

Subhash C. Lonial

Keyword(s):

Market Orientation ◽

Customer Value ◽

Market Performance ◽

Value Types ◽

Strategic Market

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The Role of Local Leadership in Community- Based Rural Homestay in Malaysia

Asia Proceedings of Social Sciences ◽

10.31580/apss.v2i4.307 ◽

2018 ◽

Vol 2 (4) ◽

pp. 65-71

Author(s):

SITI AISAH ABAS ◽

NORHAZLIZA ABD HALIM

Keyword(s):

Local Community ◽

Focal Point ◽

Value Added ◽

Community Empowerment ◽

Community Based ◽

Local Participation ◽

Local Leadership ◽

Local Product ◽

Conceptual Research

This conceptual research intended to highlight the emergent concept of local leadership in Community-Based Rural Homestay (CBRH) in Malaysia. In addition, the development and progress of local participation in CBRH also become the focal point to be discussed. Undeniably, Community-Based Rural Homestay become a vehichle and development for local community to enhance their socioeconomy through engagement as homestay operators. Ministry of Tourism and Culture put a lot effort to improve infrastructure and facilities in every homestay providers to boost up tourist arrival. Apart of being source of income to local community, CBRH also offers various local product, quality rural experience and culture preservation and conservation for tourist. Thus, CBRH programme has proved as a platform for local community empowerment and distributed benefir as individual or collective basis. Most of the homestay operator motivated to participate in this programme due to value-added to their source of income and medium for them to promote their local culture to tourist. However, incompetent leaders to lead the CBRH initiatives become a challenge to homestay operator as they need a proactive leaders to drive and facilitate them in order to handle tourist and homestay operation.

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