THE ROLE OF FOREIGN LANGUAGE AS A BRAND OF PRODUCT FROM CONSTRUCTIVISM POINT A VIEW

The identity of a product has an important part for the company. Product identity should have the unique aspect to draw attention of customers and to win the competition with the other competitors. Nowadays, the identity of a product with foreign language is having uptrends because most people think it is unique and draws more attention. Therefore, foreign language has an influence to the identity of a brand. The development of technology and language make most of the owner of a product choose a foreign language than Indonesian language. Moreover, the assumption of Indonesian language does not have a rich vocabulary than Indonesian language become the main reason. Besides that, an identity of a brand with foreign language can deliver the main point of a product to the customer. From the context of the problem raised, there are some question asked, how does a foreign language in the identity of a product can affect the buyer's decision process? And what is the solution to raise the use of Indonesian language for the identity of a product? This study used qualitative research with a questionnaires and interviews as a way to collecting data. Therefore, the author hopes this research can contribute to language development and local product in Indonesia. From the research with questionnaires and interviews, it showed that most people tend to choose a brand of a product with a foreign language. However, the Indonesian language product brands also have the big contribution to the increase of Indonesian economic.

Ruminating on Microfinance as a Contrivance of Economic Development and Women Upliftment

This chapter focuses on the success of microfinance as a tool to create opportunities for women and other deprived sections in the formal financial structure of India. It also aims at focusing on the role of various institutions which play a significant position in providing rural credit through various channels. The author contends that in this pandemic where economies at global level require resilience strategies, microfinance once again can prove to be an effective strategy to bounce back in terms of improving the economic conditions of poor and vulnerable who suffered the most due to lockdowns, especially in developing nations like India. Localization and promotion of local product can help boost entrepreneurial activities at various levels, which can improve the distorted global supply chain slowly and gradually but effectively.

Which Factors Drive Consumer Decisions during Milk Purchase? New Individuals’ Profiles Considering Fresh Pasteurized and UHT Treated Milk

The cow’s milk market is going through a critical period characterised by a continuous contraction in consumption as a consequence of the lack of competitiveness on the market of the conventional product (commodity) versus numerous specialties. This paper aimed to define the profiles of milk consumers in terms of individual preferences (assessed using the best-worst scaling methodology) and socio-demographic features. A survey was conducted in several stores of large-scale retail, convenience stores, and open-air markets distributed in north-west Italy to collect data from 1216 respondents. For milk shopper purchasing habits, two consumer groups were defined and compared in terms of preferences: the fresh pasteurized milk consumer (FPc) (56% of the total sample) and the ultra-high temperature treated milk consumer (UHTc) (35%). A series of two-ways multivariate analysis of variance (MANOVA) were conducted to assess the effect of individuals’ socio-demographic characteristics and the type of milk chosen on the consumer preferences, simultaneously. Significant differences in milk purchasing habits and preferences emerged when comparing the two consumer groups (UHTc and FPc). Empirical evidence of the study supported the starting hypothesis, suggesting the significance or relevance of the consumer socio-demographic characteristic, as well as their interaction effect with the type of milk on the level of importance given to the considered milk quality attributes. On the contrary, the gender results were not significant for the milk preferences definition. The assessment of consumer preferences, associated with the individuals’ socio-demographic characteristics could have important implications for outlining more effective marketing strategies based on a more targeted communication (i.e., related to the sustainability dimension of the local product, nutritional value and brand), leading the consumer back to the commodity rediscovery concerning individuals’ features and habits.

Capability of Multi-Material Laser-Based Powder Bed Fusion—Development and Analysis of a Prototype Large Bore Engine Component

Additive Manufacturing (AM) allows the manufacturing of functionally graded materials (FGM). This includes compositional grading, which enables the allocation of desired materials corresponding to local product requirements. An upcoming AM process for the creation of metal-based FGMs is laser-based powder bed fusion (PBF-LB/M) utilized for multi-material manufacturing (MM). Three-dimensional multi-material approaches for PBF-LB/M are stated to have a manufacturing readiness level (MRL) of 4 to 5. In this paper, an advancement of multi-material technology is presented by realizing an industry-relevant complex part as a prototype made by PBF-LB/M. Hence, a multi-material injection nozzle consisting of tool steel and a copper alloy was manufactured in a continuous PBF-LB/M process. Single material regions showed qualities similar to the ones resulting from mono-material processes. A geometrically defined transition zone between the two materials was achieved that showed slightly higher porosity than mono-material regions. Nevertheless, defects such as porosity, cracks, and material cross-contamination were detected and must be overcome in further MM technology development.

Public Relations Methods Used to Improve the Image of The Local Product (A Field Study of Public Relations Activities in The State Company for Textile and Leather Industries)

It is no secret to anyone the important role of national industries and the need to improve their image among the Iraqi citizen because of his role in supporting the local economy, so this research came to address the public relations methods used to improve the image of the local product (a field study of public relations activities in the General Company for the Textile and Leather Industry), Where the first topic of the research dealt with the methodological framework represented by presenting the research problem and its importance, defining its objectives and the scientific method followed in it, reviewing the research tools with defining concepts and terminology, while the second topic dealt with the theoretical framework and dealt with it The researcher pointed to the importance of public relations in the General Company for the Textile and Leather Industry. As for the third topic, it dealt with the field study, through which the researcher reached several scientific results, perhaps the most prominent of which is that most of the workers in the media department are experienced, in addition to the fact that exhibitions and the social networking site Facebook are among the most prominent means Contact used by the company

Proximate, Mineral and Vitamin Analysis of Rebon Shrimp Diversification Products as an Indonesian Local Product: Supplementary Food for Malnourished Children

Background: Rebon shrimp (Acetes sp.) is a local food in the coastal areas of Southeast Asia that has good nutritional potential. It is a nutrient-rich food, high in protein, and beneficial to human health, but the utilization of rebon shrimp is still very low. Aims: This study aims to measure the proximate and mineral analysis of various rebon shrimp products that can be used as supplementary food, expected to be popularly used and consumed by the Indonesian people, particularly those of low economic income. Methods: The diversified products in this study are meatballs, floss, nuggets, fish sticks, and fish cakes made from Rebon Shrimp (Acetes sp.). The proximate levels were analyzed referring to the AOAC method, The mineral content Fe and Zn were analyzed using the AAS method. The Vitamins A and Vitamin C were determined by spectrophotometric methods and titrimetry methods. Results: This study revealed that rebon shrimp could be used in making children's healthy snacks. Snacks with rebon shrimp contributed to moisture (8.79 – 72.58 %), ash (5.06 – 10.29%), crude protein (20.41 – 27.93 %), crude fat (3.09 – 47.16%), and crude fiber (0.35 – 3.36 %). In addition, these foods also contained several important minerals and vitamins for the body, such as iron (9.47– 56.13 ppm), zinc (4.05– 40.02 ppm), Vitamin A (0.016 – 0.045%), and vitamin C (0.11 – 0.19%). Conclusion: Thus, rebon shrimp is potentially used as an alternative to local ingredients to improve the nutritional quality of children's food.

An Economic Analysis of The Costs of Producing Tomato Under Greenhouse in Anbar Governorate For the Agricultural Season 2019-2020

The research aims to analyze the costs of producing tomato under greenhouses in Anbar Governorate for the agricultural season (2019-2020), based on field data of 16 samples selected randomly. The results of the analysis shows that fixed costs constitute about (44.20%), while variable costs constitute about (55.80%) of the total costs. The average production costs in the research sample are about (109808) dinars/ton. The long-term cubic function was the best among the functions that express the relationship between production costs as a dependent variable and production and the number of greenhouses on the farm as independent variables. This is due to its analogy with the logic of economic theory. The modified coefficient of determination in it R-2 reached (0.98). It is found that the optimal size of the farm includes (3) greenhouses. It achieves the optimum production volume of (21.17) tons/farm. The average cost is about (64193) dinars/ton. (62.5%) of the farmers in the study sample achieve capacity savings, while (31.25%) do not achieve any savings. As for the percentage of farmers who achieve low rates of economic efficiency, they reach about (6.25%). The supply function shows that the elasticity of supply decreases with the increase in production. This means that the farmer faces great difficulty in controlling production in the event of price changes. The study recommended the needed to raise the marketing efficiency of the products of the agricultural sector and to protect the local product to help the Iraqi farmer attain the ability to compete.

Clustering of potato chips SMEs in Batu City, Indonesia

Batu City, Indonesia, has the local product potentials of potato chips with a number of 30 Small Medium Enterprises (SMEs). In improving their competitiveness, SMEs still have problems in product standardization, such as low communication and coordination in production and marketing among SMEs, Government, and marketing agencies. The research aimed to cluster the potato chips SMEs in Batu City for the business development strategy. The study method was the integration of k-means clustering and Fuzzy Analytical Network Process with 9 SMEs as respondents, which met the criteria required. The variables used in clustering are production capacity, number of workers, average turnover, length of operation, and halal certification status. The results showed that the SMEs of potato chips were formed in 2 clusters where cluster 1 (4 SMEs) of a micro-scale and cluster 2 (5 SMEs) of small-scale businesses. Cluster 1 developed the strategy by increasing access to capital, while cluster 2 through marketing access. The success rate of determining the SMEs industrial cluster development strategy will depend directly on the cooperation between institutions include core industries, supporting industries, raw material suppliers, and other supporting institutions.

The Effect Of Price Policy On The Production And Breeding Of large Sheep flocks In Anbar Governorate (Al-Rutba District, an applied model)

Livestock constitute an essential and important part of the agricultural sector, and sheep are the mainstay in livestock, as their products come to the fore; Being an essential source of daily food; And because they also have a high nutritional value compared to plant products, and sheep are characterized by being highly efficient in food conversion, as it was mainly relied on the data obtained from the questionnaire form, where a random sample was taken of 20 sheep breeders whose sheep number exceeds 500 head of sheep. The results of this study showed that the transfers of traded inputs (J) with a negative sign, amounting to about (-9008) thousand dinars, which indicate that the social prices of traded inputs (F) are greater than private prices (B), which means that there is real support for the inputs. Stores within the applicable policy. The transfers of local resources (K) came with a negative sign and a value of (18249-) thousand dinars, which indicates the existence of support for local resources because their value at social prices is higher than their value at private prices, meaning that the protection is negative for the local product, while between the nominal protection coefficient for traded inputs which appeared With a positive value less than the correct one, its value amounted to (0.88), which indicates that the prices of traded inputs are lower than the prices of their international counterparts, and this confirms the existence of real support provided for these inputs by the state, and the cost factor of the local resource (comparative advantage factor) also appeared. With a positive sign, its value amounted to (0.24), which means that the Iraqi product has a comparative advantage and efficiency for its local production of sheep, while between the effective protection factor, which came with a positive value, its value was (0.30), which is less than one. This means that local producers receive their returns in the event that there are The price intervention policy is less than returns in the absence of it, and it showed that it is less than the right one, that is, the commodity system loses its profits in favor of other sectors.

Validation of the Effectiveness of Near-Infrared Spectroscopy for Detecting Impurities in Milk Powder using ANN and SVM

Nowadays, there are so many productions on the market that based on dairy product that include milk powder. The milk powder has different categories which is for children, adult and others. The milk powder involves the local product until the import product. The transparency of the content in the milk powder cannot be identified easily and can cause food poisoning to be happened. Hence, with the use of near-infrared spectroscopy, NIRS it can be use easily to detect the content in the food simply. There are many methods in NIRS which is reflectance and absorbance. This method being uses to detect which milk powder is adulterated. Ocean Optic XR-1 ES, USA device and Ocean View software have been used in this project to take data from the sample. The device use wavelength between 200nm-1025nm. The milk powder obtained from the supermarket and nearby stores. Data that have been taken then transferred into suitable table and will go through two different analysis method which is SVM and ANN. The reflection method is not suitable to detect the adulterated milk powder. From the result ANN shows the higher accuracy to classify the pure and Adulterant milk powder.