Marketing Mental Health: Critical Reflections on Literacy, Branding and Anti-Stigma Campaigns

2022 ◽  
pp. 165-187
Author(s):  
Kate Holland
2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sophie Valeix ◽  
Rachel Moss ◽  
Charotte Morris

Purpose This paper aims to present the critical reflections of three women implementers formerly working in projects that seek to support the mental health and well-being (MHW) of postgraduate researchers (PGRs), which has become a recent focus for UK researchers and policymakers. The paper offers an experience-based perspective on tensions in PGR-MHW project implementation by providing personal accounts of several social dilemmas the authors encountered. From reflecting on experiences, the authors derived recommendations for mitigating such dilemmas when designing and delivering future projects. Design/methodology/approach First, the experiences of dilemmas as female project implementers of PGR-MHW projects were recalled, listed and discussed and identified broad overarching themes. Second, one dilemma for each of the three themes was fleshed out according to the ones that carried meaning for how the role was personally experienced. Third, what the accounts of dilemmas meant for project implementation and outcomes was analyzed. Then the findings to existing literature where similar tensions were identified were linked, including how these could be mitigated. Findings The dilemmas experienced as implementers in PGR-MHW projects fit among three interconnected themes: identity, values, and motivations and relationships. It was showed that, although they may be hard to see, the dilemmas presented in this paper impede project’s success, outcomes for PGRs and implementers’ well-being. Mitigating such dilemmas when designing, funding, implementing and evaluating future projects is not straightforward, and the findings in this article open avenues to tackle this problem. Originality/value Focusing on reflections of female implementers, the paper provides an original perspective on PGR-MHW project evaluation. Using reflective writing as a research tool allowed us to identify overlooked dilemmas in project implementation. Honest and critical accounts of implementers’ experiences revealed important lessons such as different framings of project success, the intersection between the personal and the professional and individual responsibilities in project networks.


2018 ◽  
Vol 61 (1) ◽  
pp. 104-131 ◽  
Author(s):  
Oksana Yakushko ◽  
Eva Blodgett

“Positive” psychology has gained a dominant voice within and outside the field of psychology. Although critiques of this perspective have been rendered, including by humanistic psychologists, psychology scholars have offered minimum space for critical reflections of this movement in contrast to its critiques existing inside and outside the academia in other fields. Therefore, this contribution seeks to explicate emerging systematic critiques of positive psychology by scholars and practitioners from within mental health fields as well as from philosophy, medicine, education, business, and cultural studies and to highlight sociocultural discussions of positive movement by the culture critics. Last, we offer reflections on positive psychology as immigrant professionals from non-Western backgrounds with an emphasis on existential and humanities-based perspectives. We also highlight that the tenets and experiments based on “positive” psychological practices may have especially detrimental effect on marginalized individuals and communities. This contribution seeks to invite a critical dialogue in the field regarding positive psychology within and outside humanistic psychology and psychology in general.


2019 ◽  
Vol 42 ◽  
Author(s):  
John P. A. Ioannidis

AbstractNeurobiology-based interventions for mental diseases and searches for useful biomarkers of treatment response have largely failed. Clinical trials should assess interventions related to environmental and social stressors, with long-term follow-up; social rather than biological endpoints; personalized outcomes; and suitable cluster, adaptive, and n-of-1 designs. Labor, education, financial, and other social/political decisions should be evaluated for their impacts on mental disease.


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