Supply Chain Management—Marketing Integration a Key Element in the Digital Era

Author(s):  
Normada Devi Bheekharry
2021 ◽  
Vol 8 (4) ◽  
pp. 455-477
Author(s):  
A. Hariharasudan ◽  
Sebastian Kot ◽  
J. Sangeetha

Supply Chain Management (SCM), a corporate strategy approach to materials and distribution management, has been evolving over the last decades from traditional marketing and production functions. The purpose of the study is to explore the bibliometric data of Supply Chain Management and its advancements. Besides, it describes from the origins of traditional SCM to the progress of modern SCM 4.0, with reference to the benefits, function, importance and limitations of all five branches of SCM. The methodology includes a detailed and systematic review of scientific articles published in Scopus indexed journals. The data were obtained from the Scopus database between 1990 and 2021 in order to achieve the study’s desired outcome. Boolean operators and filtering were applied to obtain relevant data. In addition, VOSviewer software is used to visually classify and analyse bibliometric data distribution and network using cluster maps. The study’s findings were divided into three main categories: publication period, coauthorship and citations, with the results demonstrating the diverse needs of SCM in the globalised digital era. Further, the results emphasise that SCM and its advancements have unique merits around the world, but Sustainable SCM and SCM 4.0 remain the most popular as they play a vital role in changing environmental concerns. In addition, the findings reveal that the visualization networks of each category exhibit the strengths and connections of publications. These visualization networks, followed by their analysis, explain the new insight to the present research. This research also paves the way for future research into the evolving trends of SCM in today’s technologically advanced world.


2017 ◽  
Vol 22 (04) ◽  
pp. 78-78

Swisslog, ein führender Anbieter von Lösungen für Medikamenten- und Supply-Chain-Management im Gesundheitswesen, hat vom angesehenen Schweizer Paraplegiker-Zentrum in Nottwil (SPZ) den Großauftrag für die Lieferung und Installation seiner modernsten Technologie zur stationären und ambulanten Medikamentenversorgung erhalten.


2014 ◽  
pp. 40-60
Author(s):  
M. Storchevoy

The paper studies through the lens of the economic theory of the firm the development of two managerial disciplines: supply chain management and relationship marketing. The author demonstrates which ideas have been borrowed by these disciplines from the economic theory of the firm, and in what extent their implications may be useful for the latter.


Author(s):  
Raysa Aleyzia ◽  
Hasan Yudie Sastra

Manajemen supply chain yang tidak maksimal akan mempengaruhi kinerja suatu perusahaan. Di Aceh Tengah terdapat suatu koperasi yaitu Koperasi Baitul Qiradh (KBQ) Baburrayyan yang sudah menerapkan manajemen supply chain. Koperasi ini bergerak di bisnis perdagangan biji kopi (green bean). Penelitian ini bertujuan untuk mengukur kinerja supply chain dari KBQ Baburrayyan. Metode yang digunakan adalah SCOR® dengan praktik perbaikan Convergence of SCOR® with Lean and Six Sigma. Target kinerja yang diperoleh untuk total cost to serve adalah sebesar 94,71% dari nilai target 65,00% dan untuk return on supply chain fixed asset adalah sebesar 1,60 dari nilai target 2,50. Hasil yang diperoleh dari penggunaan praktik tersebut adalah terdapat 8 akar penyebab waste di antaranya kurangnya tenaga pengawas, training/briefing belum maksimal, kurangnya kepedulian tentang pentingnya K3, layout yang kurang efisien, belum adanya unit penyuluhan, alat yang masih sederhana, pekerjaan yang monoton, dan tidak dilarang secara tegas.   Supply chain management that is not optimal will affect the performance of a company. In Central Aceh there is a cooperative namely Koperasi Baitul Qiradh (KBQ) Baburrayyan which has implemented supply chain management. This cooperative is engaged in the business of trading in green beans. This study aims to measure the supply chain performance of KBQ Baburrayyan. The method used is SCOR® with the practice of improving Convergence of SCOR® with Lean and Six Sigma. The performance target for total cost to serve is 94.71% of the target value of 65.00% and the return on supply chain fixed assets is 1.60 of the target value of 2.50. The results obtained from the use of the practice are that there are 8 root causes of waste including lack of supervisors, training / briefing is not maximal, lack of concern about the importance of K3, inefficient layouts, absence of extension units, simple tools, monotonous work, and not strictly prohibited.


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