Marketing is a process of creating, capturing, and exchanging ‘value' for the mutual benefits of marketers, customers, intermediaries, and other stakeholders. Such a transaction requires trust as it might be facing a range of online cyber risks. Modern cybercrimes have exponentially grown over the last decade. Ransomware is one of the types of malware which is the result of a sophisticated attempt to compromise the modern computer systems. The businesses, governments, and large corporations are investing heavily to combat this cyber threat against their critical infrastructure. New technological shifts help to improve marketing and business productivity and keep the company's global competitiveness in an overflowing competitive market. However, the businesses and the systems involved need security measures to protect integrity and availability which will help avoid any malfunctioning to their operations due to the cyber-attacks. There have been several cyber-attack incidents on several businesses such as healthcare, pharmaceutical, water cleaning, and energy sector.
