scholarly journals “Untact”: a new customer service strategy in the digital age

2019 ◽  
Vol 14 (1) ◽  
pp. 1-22 ◽  
Author(s):  
Sang M. Lee ◽  
DonHee Lee
Keyword(s):  
Customer Service ◽  
Digital Age ◽  
Service Strategy

scholarly journals Advanced Data Mining of SSD Quality Based on FP-Growth Data Analysis

2021 ◽  
Vol 11 (4) ◽  
pp. 1715
Author(s):  
Jieh-Ren Chang ◽  
You-Shyang Chen ◽  
Chien-Ku Lin ◽  
Ming-Fu Cheng
Keyword(s):  
Data Mining ◽  
Customer Service ◽  
Flash Memory ◽  
Association Rule ◽  
Production Control ◽  
Frequent Pattern ◽  
Nand Flash ◽  
Growth Data ◽  
Nand Flash Memory ◽  
Service Strategy

Storage devices in the computer industry have gradually transformed from the hard disk drive (HDD) to the solid-state drive (SSD), of which the key component is error correction in not-and (NAND) flash memory. While NAND flash memory is under development, it is still limited by the “program and erase” cycle (PE cycle). Therefore, the improvement of quality and the formulation of customer service strategy are topics worthy of discussion at this stage. This study is based on computer company A as the research object and collects more than 8000 items of SSD error data of its customers, which are then calculated with data mining and frequent pattern growth (FP-Growth) of the association rule algorithm to identify the association rule of errors by setting the minimum support degree of 90 and the minimum trust degree of 10 as the threshold. According to the rules, three improvement strategies of production control are suggested: (1) use of the association rule to speed up the judgment of the SSD error condition by customer service personnel, (2) a quality strategy, and (3) a customer service strategy.

ANALISIS STRATEGI PEMASARAN DALAM PENINGKATAN JUMLAH NASABAH PRODUK TABUNGAN BRITAMA PADA PT. BANK RAKYAT INDONESIA (Persero), Tbk KANTOR CABANG PALOPO

2021 ◽  
Author(s):  
Rosnaini Daga
Keyword(s):  
Marketing Strategy ◽  
Relationship Marketing ◽  
Customer Service ◽  
Marketing Mix ◽  
Marketing Manager ◽  
Product Price ◽  
Service Strategy

Penelitian Ini berjudul “Analisis Strategi Pemasaran Dalam Peningkatan Jumlah Nasabah Produk Tabungan Britama Pada PT.Bank Rakyat Indonesia (Persero) Tbk. Penelitian ini bertujuan untuk Mengethui dan menganalisis strategi pemasaran yangdigunakan dalam peningkatan jumlah nasabah produk tabungan britama pada PT Bank Rakyat Indonesia (Persero), Tbk kantor cabang Palopo.Metode analisis yang digunakan dalam penelitian ini yaitu metode deskriftif kualitatif. Informan ditentukan dengan teknik purposive, yaitu teknik penentuan subjek (informan) berdasarkan kriteria dan tujuan dari penelitian ini. Kriteria yang dipilih adalah Kepala Bagian Marketing Manager PT. Bank Rakyat Indonesia (Persero) Tbk, Kantor Cabang Palopo JL. K.H Ramli No. 2, Palopo, Sulawesi Selatan dengan tidak berdasarkan jenis kelamin dan mereka siap menjadi informan. Informan yang digunakan adalah 1 (satu) orang dan memungkinkan adanya penambahan jika tujuan penelitian belum tercapai.Hasil penelitian menunjukkan bahwa telah terjadi peningkatan jumlah nasabah pada PT Bank Rakyat Indonesia (Persero), Tbk kantor cabang Palopo. Strategi pemasaran yang dilakukan untuk meningkatkan jumlah nasabah pada PT Bank Rakyat Indonesia (Persero) tidak jauh dari unsur marketing mix yaitu Place, Product, Price, dan Promotion. Strategi yang paling tepat adalah melalui strategi Relationship Marketing Strategy,, Strategy Superior Customer Service, Strategy Unconditional Guarantees, dan strategi penanganan keluhan yang efektif.

scholarly journals Customer service strategy

Marketing ◽  
2003 ◽  
pp. 430-448
Author(s):  
Malcolm McDonald ◽  
Martin Christopher ◽  
Margrit Bass
Keyword(s):  
Customer Service ◽  
Service Strategy

Online Customer Service

2003 ◽  
pp. 95-102
Author(s):  
Rick Gibson
Keyword(s):  
Customer Service ◽  
Retention Rate ◽  
Customer Retention ◽  
Effective Strategy ◽  
Service Strategy ◽  
Different Types

The purpose of this study is to find an effective online customer service strategy. Although the effectiveness of the online customer service will vary and depend on the type of business the company is involved in, the usage of different types of tools in this arena have proven to be more useful than others. Effectiveness in this work will be used, in the sense that the more effective strategy will lead to more satisfied customers, a higher customer retention rate and higher revenue for the business.

Placing customer service strategy in the context of a vertical marketing system

2006 ◽  
Vol 15 (7-8) ◽  
pp. 331-339 ◽  
Author(s):  
Yang-Im Lee ◽  
Peter R.J. Trim
Keyword(s):  
Customer Service ◽  
Marketing System ◽  
Service Strategy

Service sells: Exploring connections between customer service strategy and the psychological contract

2008 ◽  
Vol 14 (2) ◽  
pp. 116-126 ◽  
Author(s):  
Leanne Cutcher
Keyword(s):  
Customer Service ◽  
Psychological Contract ◽  
Customer Relations ◽  
Qualitative Case Study ◽  
Retail Banking ◽  
Service Industries ◽  
Front Line ◽  
Service Strategy ◽  
Service Standards

AbstractDrawing on detailed qualitative case study evidence from four retail banking organisations, this article highlights the connections between customer relations strategy, the psychological contract and employee behaviour. The purpose of the research is to extend our understanding of the links between employees and customers by showing how this relationship evolves over time and by highlighting that a front-line employee's service orientation needs to be understood within the broader context of the employee's service experience. It is suggested that a better understanding of these connections could facilitate improved customer service standards and enhance the experiences of those working in service industries.

scholarly journals Customer Service Strategy

MBA Marketing ◽  
2014 ◽  
pp. 379-397
Author(s):  
Malcolm Mcdonald ◽  
Ailsa Kolsaker
Keyword(s):  
Customer Service ◽  
Service Strategy

Service sells: Exploring connections between customer service strategy and the psychological contract

2008 ◽  
Vol 14 (2) ◽  
pp. 116-126 ◽  
Author(s):  
Leanne Cutcher
Keyword(s):  
Customer Service ◽  
Psychological Contract ◽  
Customer Relations ◽  
Qualitative Case Study ◽  
Retail Banking ◽  
Service Industries ◽  
Front Line ◽  
Service Strategy ◽  
Service Standards

AbstractDrawing on detailed qualitative case study evidence from four retail banking organisations, this article highlights the connections between customer relations strategy, the psychological contract and employee behaviour. The purpose of the research is to extend our understanding of the links between employees and customers by showing how this relationship evolves over time and by highlighting that a front-line employee's service orientation needs to be understood within the broader context of the employee's service experience. It is suggested that a better understanding of these connections could facilitate improved customer service standards and enhance the experiences of those working in service industries.

Sign in / Sign up

Export Citation Format

Share Document