scholarly journals EALab (Eye Activity Lab): a MATLAB Toolbox for Variable Extraction, Multivariate Analysis and Classification of Eye-Movement Data

2015 ◽  
Vol 14 (1) ◽  
pp. 51-67 ◽  
Author(s):  
Javier Andreu-Perez ◽  
Celine Solnais ◽  
Kumuthan Sriskandarajah
2020 ◽  
Vol 31 (3) ◽  
pp. 675-691 ◽  
Author(s):  
Jella Pfeiffer ◽  
Thies Pfeiffer ◽  
Martin Meißner ◽  
Elisa Weiß

How can we tailor assistance systems, such as recommender systems or decision support systems, to consumers’ individual shopping motives? How can companies unobtrusively identify shopping motives without explicit user input? We demonstrate that eye movement data allow building reliable prediction models for identifying goal-directed and exploratory shopping motives. Our approach is validated in a real supermarket and in an immersive virtual reality supermarket. Several managerial implications of using gaze-based classification of information search behavior are discussed: First, the advent of virtual shopping environments makes using our approach straightforward as eye movement data are readily available in next-generation virtual reality devices. Virtual environments can be adapted to individual needs once shopping motives are identified and can be used to generate more emotionally engaging customer experiences. Second, identifying exploratory behavior offers opportunities for marketers to adapt marketing communication and interaction processes. Personalizing the shopping experience and profiling customers’ needs based on eye movement data promises to further increase conversion rates and customer satisfaction. Third, eye movement-based recommender systems do not need to interrupt consumers and thus do not take away attention from the purchase process. Finally, our paper outlines the technological basis of our approach and discusses the practical relevance of individual predictors.


2011 ◽  
Vol 44 (2) ◽  
pp. 404-419 ◽  
Author(s):  
Christoph Berger ◽  
Martin Winkels ◽  
Alexander Lischke ◽  
Jacqueline Höppner

2020 ◽  
Author(s):  
Zachary Jay Cole ◽  
Karl Kuntzelman ◽  
Michael D. Dodd ◽  
Matthew Johnson

Previous attempts to classify task from eye movement data have relied on model architectures designed to emulate theoretically defined cognitive processes, and/or data that has been processed into aggregate (e.g., fixations, saccades) or statistical (e.g., fixation density) features. _Black box_ convolutional neural networks (CNNs) are capable of identifying relevant features in raw and minimally processed data and images, but difficulty interpreting these model architectures has contributed to challenges in generalizing lab-trained CNNs to applied contexts. In the current study, a CNN classifier was used to classify task from two eye movement datasets (Exploratory and Confirmatory) in which participants searched, memorized, or rated indoor and outdoor scene images. The Exploratory dataset was used to tune the hyperparameters of the model, and the resulting model architecture was re-trained, validated, and tested on the Confirmatory dataset. The data were formatted into timelines (i.e., x-coordinate, y-coordinate, pupil size) and minimally processed images. To further understand the informational value of each component of the eye movement data, the timeline and image datasets were broken down into subsets with one or more components systematically removed. Classification of the timeline data consistently outperformed the image data. The Memorize condition was most often confused with Search and Rate. Pupil size was the least uniquely informative component when compared with the x- and y-coordinates. The general pattern of results for the Exploratory dataset was replicated in the Confirmatory dataset. Overall, the present study provides a practical and reliable black box solution to classifying task from eye movement data.


2013 ◽  
Vol 333-335 ◽  
pp. 1328-1331
Author(s):  
Mi Li ◽  
Sheng Fu Lu ◽  
Xue Tan ◽  
Yu Zhou ◽  
Ning Zhong

To investigate the different modes of human thinking, we designed an eye tracking experiment during people recognized two category images of histograms and scenes, and used the support vector machine (SVM) classification algorithm to classify these eye movement data. The results of statistical analysis showed that there were significant differences in saccade distance and pupil diameter between these two category images. By the feature selection, normalization of data preprocessing, and SVM classification, the results of classification analysis showed that there was a better performance on the classification of the histograms and scenes. These results suggest we can identify the modes of human thinking through the SVM classification methods based on the eye movement data.


2019 ◽  
Vol 24 (4) ◽  
pp. 297-311
Author(s):  
José David Moreno ◽  
José A. León ◽  
Lorena A. M. Arnal ◽  
Juan Botella

Abstract. We report the results of a meta-analysis of 22 experiments comparing the eye movement data obtained from young ( Mage = 21 years) and old ( Mage = 73 years) readers. The data included six eye movement measures (mean gaze duration, mean fixation duration, total sentence reading time, mean number of fixations, mean number of regressions, and mean length of progressive saccade eye movements). Estimates were obtained of the typified mean difference, d, between the age groups in all six measures. The results showed positive combined effect size estimates in favor of the young adult group (between 0.54 and 3.66 in all measures), although the difference for the mean number of fixations was not significant. Young adults make in a systematic way, shorter gazes, fewer regressions, and shorter saccadic movements during reading than older adults, and they also read faster. The meta-analysis results confirm statistically the most common patterns observed in previous research; therefore, eye movements seem to be a useful tool to measure behavioral changes due to the aging process. Moreover, these results do not allow us to discard either of the two main hypotheses assessed for explaining the observed aging effects, namely neural degenerative problems and the adoption of compensatory strategies.


2014 ◽  
Author(s):  
Bernhard Angele ◽  
Elizabeth R. Schotter ◽  
Timothy Slattery ◽  
Tara L. Chaloukian ◽  
Klinton Bicknell ◽  
...  

Author(s):  
Ayush Kumar ◽  
Prantik Howlader ◽  
Rafael Garcia ◽  
Daniel Weiskopf ◽  
Klaus Mueller

Sensors ◽  
2021 ◽  
Vol 21 (15) ◽  
pp. 5178
Author(s):  
Sangbong Yoo ◽  
Seongmin Jeong ◽  
Seokyeon Kim ◽  
Yun Jang

Gaze movement and visual stimuli have been utilized to analyze human visual attention intuitively. Gaze behavior studies mainly show statistical analyses of eye movements and human visual attention. During these analyses, eye movement data and the saliency map are presented to the analysts as separate views or merged views. However, the analysts become frustrated when they need to memorize all of the separate views or when the eye movements obscure the saliency map in the merged views. Therefore, it is not easy to analyze how visual stimuli affect gaze movements since existing techniques focus excessively on the eye movement data. In this paper, we propose a novel visualization technique for analyzing gaze behavior using saliency features as visual clues to express the visual attention of an observer. The visual clues that represent visual attention are analyzed to reveal which saliency features are prominent for the visual stimulus analysis. We visualize the gaze data with the saliency features to interpret the visual attention. We analyze the gaze behavior with the proposed visualization to evaluate that our approach to embedding saliency features within the visualization supports us to understand the visual attention of an observer.


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