AbstractIn this study, a new approach is proposed to investigate the kinetics of sunflower oil and rapeseed oil transesterification in the presence of potassium hydroxide. Transesterification is a heterogeneous process which affected by a number of parameters, that are not readily available in the literature, such as mass transfer coefficients, partition coefficients, and specific surface area of the dispersed phase. However, under intense agitation condition, mass transfer restrictions may be neglected, and the two phases are supposed to remain in thermodynamic equilibrium, during the process. Therefore, a model was developed independent of the mass transfer coefficient and specific surface area, which is reliable for the intense agitation condition. According to the results, the model is valid at least for mixing rates over 500 rpm. The results of the model were used to study the effects of temperature, methanol-to-oil ratio, and catalyst concentration on the biodiesel conversion. Biodiesel production rate increases with increasing temperature, although rapeseed oil transesterification is more temperature dependent. The results show that the maximum amount of catalyst concentration is less than 1% (by weight); however, the optimum value depends on the operating temperature. The optimum value of the methanol-to-oil-ratio decreases with increasing temperature. Thus, at higher temperatures, less amount of methanol and catalyst are required, which leads to easier purification of biodiesel.