scholarly journals The Product Quality Impact of Aligning Buyer-Supplier Network Structure and Product Architecture: an Empirical Investigation in the Automobile Industry

2017 ◽  
Vol 4 (1-3) ◽  
pp. 1-17
Author(s):  
Kartik Kalaignanam ◽  
Tarun Kushwaha ◽  
Anand Nair
Keyword(s):  
Product Quality ◽  
Network Structure ◽  
Automobile Industry ◽  
Empirical Investigation ◽  
Product Architecture

The Differential Impact of New Product Development “Make/Buy” Choices on Immediate and Future Product Quality: Insights from the Automobile Industry

2017 ◽  
Vol 81 (6) ◽  
pp. 1-23 ◽  
Author(s):  
Kartik Kalaignanam ◽  
Tarun Kushwaha ◽  
Tracey A. Swartz
Keyword(s):  
Product Development ◽  
Product Quality ◽  
New Product Development ◽  
Automobile Industry ◽  
Positive Impact ◽  
New Product ◽  
The United States ◽  
Trade Offs ◽  
Using Data ◽  
The Impact

This article examines the impact of new product development (NPD) “make/buy” choices on product quality using data from the automobile industry. Although the business press has lamented that NPD outsourcing compromises product quality, there is no systematic evidence to support or refute this assertion. Against this backdrop, this study tests a contingency model of the impact of NPD make/buy decisions on immediate and future product quality. The hypotheses are tested using data on NPD make/buy choices of 173 models of 12 automobile firms in the United States between 2007 and 2014. The authors find that whereas NPD buy has a more positive impact on immediate product quality, NPD make has a more positive impact on future product quality. Furthermore, the immediate product quality impact of NPD buy is stronger when (1) technologies are more complex and (2) firm NPD capability is higher. In contrast, the future product quality impact of NPD make is stronger when (1) there is postlaunch adverse feedback and (2) firm NPD capability is higher. The study highlights the complex trade-offs associated with NPD make/buy decisions and offers valuable insights on how firms could manage these decisions.

scholarly journals Service Competition and Product Quality in the U.S. Automobile Industry

2016 ◽  
Vol 62 (7) ◽  
pp. 1860-1877 ◽  
Author(s):  
Jose A. Guajardo ◽  
Morris A. Cohen ◽  
Serguei Netessine
Keyword(s):  
Product Quality ◽  
Automobile Industry ◽  
Service Competition ◽  
The U.S

scholarly journals Examining Antecedents of Brand Loyalty on Sportswear: An Empirical Investigation of University Students in Hong Kong

2017 ◽  
Vol 5 (7) ◽  
pp. 87 ◽  
Author(s):  
Xiaoxin Dai ◽  
Kuan-Chou Chen
Keyword(s):  
College Students ◽  
Hong Kong ◽  
University Students ◽  
Product Quality ◽  
Brand Loyalty ◽  
Empirical Investigation ◽  
Vital Role ◽  
Marketing Strategies ◽  
Brand Name ◽  
Store Environment

To extend the current understanding of brand loyalty in the sportswear industry, this article discusses six factors that influence brand loyalty of university students towards the Hong Kong sportswear market. Conclusions were drawn based on responses collected through online questionnaires. A total of 205 college students participated in the study. The final results showed that only product quality and brand name affect Hong Kong university students’ brand loyalty towards sportswear. However, based on the whole study, other factors (i.e., service quality, store environment, style and promotions) also play a vital role in sportswear marketing. This research provided insight for sportswear marketers in creating proper marketing strategies for the sportswear industry.

Buyer-Supplier Network Structure and Product Architecture

2015 ◽  
Vol 2015 (1) ◽  
pp. 13626 ◽  
Author(s):  
Kartik Kalaignanam ◽  
Tarun Kushwaha ◽  
Anand Nair
Keyword(s):  
Network Structure ◽  
Product Architecture

Relating supply network structure to productive efficiency: A multi-stage empirical investigation

2017 ◽  
Vol 259 (2) ◽  
pp. 469-485 ◽  
Author(s):  
Ta-Wei (Daniel) Kao ◽  
N.C. Simpson ◽  
Benjamin B.M. Shao ◽  
Winston T. Lin
Keyword(s):  
Network Structure ◽  
Empirical Investigation ◽  
Productive Efficiency ◽  
Supply Network ◽  
Multi Stage
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