Promotion of urban tourism: insights into user engagement on social media

2021 ◽  
Author(s):  
María Bonilla-Quijada ◽  
Juan Tugores-Ques ◽  
Josep Lluís Olmo Arriaga
Keyword(s):  
Social Media ◽  
Urban Tourism ◽  
User Engagement

Infobotting COVID-19: A case study of Ask Nameesa in Egypt

2021 ◽  
Vol 13 (3) ◽  
pp. 451-476 ◽  
Author(s):  
Mona Khattab
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Information Literacy ◽  
The Internet ◽  
User Engagement ◽  
Interactive Engagement ◽  
Award Winning ◽  
Credible Information ◽  
Public Demand

With the outbreak of the COVID-19 pandemic, misinformation and unscientific interpretations flooded the internet. Seeking credible information in Egypt was paramount at the time. An answer to this quest was ‘Ask Nameesa’, an award-winning Egyptian-focused chatbot that utilizes Facebook Messenger to communicate with social media users in an individualized response engagement. It relies on information validated by WHO and the Egyptian Ministry of Health. This article examines the structure of Ask Nameesa as an example of infobots and studies the interactive engagement it offers users to provide health information. The study analyses data gathered by interviewing the founder and CEO of DXwand, the company that developed Ask Nameesa as well as content analysis of conversations with Ask Nameesa to assess its user engagement. The study aims at understanding the potential Ask Nameesa has in providing information literacy and tackling public demand for information.

scholarly journals THE DEVELOPMENT OF A CONCEPTUAL FRAMEWORK FOR MOBILE SOCIAL COMMERCE AND PURCHASING DECISIONS: A SYSTEMATIC LITERATURE REVIEW FROM 2010 – 2020

2021 ◽  
Vol 18 (2) ◽  
pp. 115-132
Author(s):  
Shirley Law Kheen ◽  
◽  
Mohd Nazri Mohd Noor ◽  
Keyword(s):  
Social Media ◽  
Online Community ◽  
Risk Tolerance ◽  
Consumer Involvement ◽  
User Engagement ◽  
Social Commerce ◽  
Purchasing Decisions ◽  
Positive Attitudes ◽  
Technology Advancement ◽  
New Business

This paper aims to develop a framework for mobile social commerce purchase decisions based on the existing literature. Social media and mobile technology advancement has shifted the way contemporary selling is conducted online. This new business model has revolutionised the relationship between consumers and businesses. Mobile social commerce integrates the features of social media, which enables the interactions between users during their mobile shopping experience. Users’ creativities provide innovative solutions in user generated content (UGC) that not only solves their own problems, but also provides possible improvements to products and services. Even so, the authenticity of UGC and the possibility of fabrication remains a challenge that needs to be resolved. Previous studies have shown that user engagement in UGC has a significant effect on enhancing the efficiency of social interaction between businesses and consumers. The corresponding purchasing decisions depend on the degree of consumer involvement in UGC. Based on a review of the literature from 2010 – 2020, the positive attitudes towards online community knowledge sharing will positively influence consumers’ purchasing decisions. A favourable review about the products or services that generate strong positive attitudes is more likely to be considered by consumers. Thus, their purchasing decisions are determined by their commitment to an attitude. The risk perception of consumers differs from various dimensions and capacities. The risk tolerance of each purchasing goal will have an effect on their purchasing decisions. The framework proposed in this study can be further tested in the context of Malaysian consumers.

A Scoping Review of Social Media Sites as a Tool for Clinical Trial Recruitment and Retention (Preprint)

2021 ◽  
Author(s):  
Jarett Anderson ◽  
Austin Hamp ◽  
Michelle Militello ◽  
Ryan Geist ◽  
Jaclyn Anderson ◽  
...  
Keyword(s):  
Clinical Trial ◽  
Social Media ◽  
Clinical Trials ◽  
The United States ◽  
User Engagement ◽  
Trial Recruitment ◽  
Recruitment And Retention ◽  
Social Media Platforms ◽  
Clinical Trial Recruitment ◽  
Media Applications

BACKGROUND Clinical trials are an essential process in discovering new biomedical or behavioral outcomes in disease processes. There are several steps involved in creating a clinical trial. One step, patient recruitment, is often touted as the largest contributor to trial delays, which has financial, scientific, and ethical ramifications. Approximately 1.2 billion dollars in the United States is spent each year on this process and as many as 86% of clinical trials do not meet recruitment targets within their perspective timeframes, and 19% of trials had to be terminated early due to insufficient recruitment and/or patient retention1. Social media is a viable, inexpensive tool that can be utilized to improve both recruitment and retention rates2. To date, platforms such as Facebook, Twitter and others have been widely utilized in recruitment for clinical trials, communication among stakeholders, and educational tools. Social media also has the advantage of reaching populations that otherwise would be more difficult to reach3. A list of these platforms and each of their distinct advantages for clinical trial recruitment can be found in Table 1. This review aims to highlight the unique characteristics of several social media platforms and their advantageous properties in increasing recruitment and retention during clinical trials. OBJECTIVE This narrative review analyzes the current use of several social media sites in clinical trial recruitment and retention. It also offers insight concerning potential uses of these sites that are not currently utilized. METHODS A literature search was performed using PubMed, Google Scholar, and ResearchGate to access and review relevant articles published in peer-reviewed journals concerning social media and its use in clinical trials. Two independent researchers with education and experience in dermatology screened publications to select studies featuring quantitative results concerning social media and clinical trial recruitment. RESULTS 13 social media applications were studied and reviewed. 7 of these social media sites or applications have currently been studied, and their use in complementing traditional recruiting methods such as advertisements in newspapers, health fairs, and direct mailing, has been analyzed and reported. 6 additional social media applications have further been studied, and their potential use within clinical trial research has been additionally analyzed. CONCLUSIONS A large number and variety of social media platforms exist to aid in the recruitment and retention process for clinical trials, many of which can utilize niche features and reach a targeted demographic. Although recruitment remains a barrier for researchers involved in clinical trials, the potential to recruit through social media may be underutilized. Many avenues that exist to improve recruitment have not been leveraged. For example, partnering to create collaborative videos with social media influencers on platforms such as Instagram and Youtube may help to broaden the audience and increase clinical trial enrollments. Creating biomedical educational profiles or channels that discuss details of clinical trials with descriptions of these trials could also be employed to increase the scope of the audience. Reddit, Smart Patients, and Patients Like Me can target difficult-to-reach patient populations due to their use of subgroups, allowing researchers to reach their target audience. Additionally, many of these platforms provide user engagement features that allow users to respond directly to videos or posts and could be used to encourage enrollment by allowing users to react directly to clinical trial advertisements.

A Framework for the Forensic Analysis of User Interaction with Social Media

2012 ◽  
Vol 4 (4) ◽  
pp. 15-30 ◽  
Author(s):  
John Haggerty ◽  
Mark C. Casson ◽  
Sheryllynne Haggerty ◽  
Mark J. Taylor
Keyword(s):  
Social Media ◽  
User Interaction ◽  
Large Data ◽  
Forensic Analysis ◽  
Data Sets ◽  
User Engagement ◽  
Online Data ◽  
Use Of Social Media ◽  
Temporal Dimensions ◽  
Media Applications

The increasing use of social media, applications or platforms that allow users to interact online, ensures that this environment will provide a useful source of evidence for the forensics examiner. Current tools for the examination of digital evidence find this data problematic as they are not designed for the collection and analysis of online data. Therefore, this paper presents a framework for the forensic analysis of user interaction with social media. In particular, it presents an inter-disciplinary approach for the quantitative analysis of user engagement to identify relational and temporal dimensions of evidence relevant to an investigation. This framework enables the analysis of large data sets from which a (much smaller) group of individuals of interest can be identified. In this way, it may be used to support the identification of individuals who might be ‘instigators’ of a criminal event orchestrated via social media, or a means of potentially identifying those who might be involved in the ‘peaks’ of activity. In order to demonstrate the applicability of the framework, this paper applies it to a case study of actors posting to a social media Web site.

Engagement in Emotional News on Social Media: Intensity and Type of Emotions

2020 ◽  
pp. 107769902095971
Author(s):  
Jihyang Choi ◽  
Sang Yup Lee ◽  
Sung Wook Ji
Keyword(s):  
Social Media ◽  
Positive Emotions ◽  
User Engagement ◽  
Discrete Emotions ◽  
News Stories ◽  
Facebook Pages ◽  
The Relationship

This study sheds new light on the relationship between emotion and engagement. Specifically, we investigate how the six discrete emotions that news visuals deliver, as well as the positiveness of news text, are associated with three engagement activities: sharing, commenting, and reacting. The findings show that users are less likely to share or comment on news posts that convey positive emotions, although they tend to react to such news frequently. The most prominent kind of emotion associated with user engagement activities was “sadness.” We analyzed 12,179 news stories posted on the four major U.S. newspapers’ Facebook pages.

scholarly journals Multivariate Data Envelopment Analysis to Measure Airline Efficiency in European Airspace: A Network-Based Approach

2019 ◽  
Vol 9 (24) ◽  
pp. 5312 ◽  
Author(s):  
Ramon Hermoso ◽  
M. Pilar Latorre ◽  
Margarita Martinez-Nuñez
Keyword(s):  
Social Media ◽  
Data Envelopment Analysis ◽  
Network Analysis ◽  
Multivariate Data ◽  
Business Management ◽  
User Engagement ◽  
Data Envelopment ◽  
Input Output ◽  
Comprehensive Understanding ◽  
Network Analysis Metrics

In this paper, data envelopment analysis (DEA) is applied to exhaustively examine the efficiency of the main airline companies in the European airspace by using novel input/output parameters: business management factors, network analysis metrics, as well as social media estimators. Furthermore, we also use network analysis to provide a better differentiation among efficiency values. Results indicate that user engagement, as well as the analysis of the position within the airspace-from an operative perspective, influence the efficiency of the airline companies, allowing a more comprehensive understanding of its functioning.

scholarly journals The cueing power of comments on social media: how disagreement in Facebook comments affects user engagement with news

2020 ◽  
pp. 1-20
Author(s):  
Anamaria Dutceac Segesten ◽  
Michael Bossetta ◽  
Nils Holmberg ◽  
Diederick Niehorster
Keyword(s):  
Social Media ◽  
User Engagement
Sign in / Sign up

Export Citation Format

Share Document