interactive engagement
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2021 ◽  
pp. 146144482110594
Author(s):  
Lea Püchel ◽  
Christian-Mathias Wellbrock

Our daily dealings with media products are shaped by the use of generic designations such as journalistic presentation modes, for example, news, commentary, and Instagram-story. Yet, scholarship has examined presentation modes only selectively and lacks empirical investigations in this domain. Based on literature and a quantitative content analysis of jury protocols of the German online journalism award “Grimme Online Award,” this article explores how presentation modes are constructed and further develops a framework for a categorization of presentation modes with eight dimensions: Content and Function, Author, Sources, Periodicity, Material Substrate, Structure, Media, and Interactive-Engagement Elements. This study is the first to empirically assess journalistic presentation mode dimensions and manifestations.


2021 ◽  
Vol 5 (Supplement_1) ◽  
pp. 813-813
Author(s):  
Ling Xu ◽  
Julienne Greer ◽  
Noelle Fields ◽  
Priscila Tamplain ◽  
John Bricout ◽  
...  

Abstract Introduction The need for caregiver respite is well-documented for the care of persons with IDD. Social Assistive Robotics (SAR) offer promise in addressing the need for caregiver respite through ‘complementary caregiving’ activities that promote engagement and learning opportunities for a care recipient (CR) with IDD. This study explored the acceptability and usefulness of a SAR caregiver respite program responsive to feedback from both the CRs and their older family caregivers (age 55+). Methods Caregiver-CR dyads (N =11) were recruited. A mixed methods research design was deployed in three phases: Phase I with four focus groups to inform the program design; Phase II for program demonstration and evaluation with pre- and post-surveys; and Phase III with post-program interviews for feedback and suggestions. Results Quantitative data analysis in Phase II showed both caregivers and their CRs scored favorably the social presence of the robot (Pepper) and social engagement with Pepper. Caregivers also reported positive perceptions of Pepper in terms of anthropomorphism, animation, likeability, intelligence, and safety. Content analysis from Phase III interviews suggested that the SAR may offer physical/emotional respite to caregivers by providing companionship/friendship as well as promoting independence, safety/monitoring, and interactive engagement with children. Discussion SAR has potential in providing respite for older family caregiver demonstrated by the levels of CR engagement and learning with Pepper. Future studies need a longer program design and larger sample size to test the feasibility and efficacy of the intervention.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Aspasia Vlachvei ◽  
Ourania Notta ◽  
Eirini Koronaki

PurposeThis study advances knowledge of interactive marketing strategies by examining the effect of different content types on the three stages of customer engagement (CE) in social media, namely, relationship formation, engagement creation and engagement contribution, for European wine brands.Design/methodology/approachBoth quantitative and qualitative content analyses are conducted; a panel data analysis validates the impact of content type on the three stages of CE in social media.FindingsThe results indicate that remunerative content is the most consistent and promising strategy for enhancing all three stages of CE in social media. Social content motivates consumers to interact with wine brands by commenting, which is the most demanding and time-consuming form of engagement.Practical implicationsThe empirical results offer valuable directions for managers and marketers of European wine brands on creating and maintaining optimal interactive engagement in all three stages with their Facebook communities over the long run.Originality/valueThis study is one of the first to empirically examine, through objective measurement, how content type affects the three stages of CE in social media. The case of European wine brands is examined, over time, through a panel data analysis.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Gary Bosworth ◽  
Barry Ardley ◽  
Sabine Gerlach

PurposeIn response to the cancellation of a host of events during the summer of 2020, the purpose of this paper is to examine the rapid innovation that created an online County Show. County Shows are traditionally associated with agriculture and the wider rural economy of a region and provide a range of visitor experiences alongside business networking and trading opportunities. The case of the online Lincolnshire Show sought to replicate many aspects of a physical show, and this paper evaluates its effectiveness by applying a newly developed e-eventscape model.Design/methodology/approachA mixed-methods approach generated data from businesses, visitors and the show organiser. Surveys and social media feedback from attendees captured overall satisfaction levels and suggestions for improvements. Participation in the online Business Breakfast event along with an interview with the chief executive officer (CEO) of the Show provided deeper understanding of the innovation occurring.FindingsThe nature of innovation was strongly rooted in place, despite creating a virtual product. Local networks and supporters were critical to staging the online Show. The proposed e-eventscape model allowed an effective appraisal of the online Show, identifying many strengths in terms of the user interface and aesthetics as well as opportunities for improvement, especially linked to greater interactive engagement.Originality/valueThe impacts of coronavirus disease 2019 (COVID-19) have accelerated digital innovation in a range of events and festivals. This provides an opportunity to examine the evolving role of Shows in the rural economy and the innovation processes that have emerged. As well as presenting original insights into rural innovation, the paper develops and tests a new e-eventscape model applicable to the growing field of online events and festivals. Findings indicate that there is considerable scope for organisers to embed online content into the future of many live Shows and festivals, far beyond the COVID-19 pandemic.


2021 ◽  
Vol 13 (3) ◽  
pp. 451-476 ◽  
Author(s):  
Mona Khattab

With the outbreak of the COVID-19 pandemic, misinformation and unscientific interpretations flooded the internet. Seeking credible information in Egypt was paramount at the time. An answer to this quest was ‘Ask Nameesa’, an award-winning Egyptian-focused chatbot that utilizes Facebook Messenger to communicate with social media users in an individualized response engagement. It relies on information validated by WHO and the Egyptian Ministry of Health. This article examines the structure of Ask Nameesa as an example of infobots and studies the interactive engagement it offers users to provide health information. The study analyses data gathered by interviewing the founder and CEO of DXwand, the company that developed Ask Nameesa as well as content analysis of conversations with Ask Nameesa to assess its user engagement. The study aims at understanding the potential Ask Nameesa has in providing information literacy and tackling public demand for information.


2021 ◽  
Vol 00 (00) ◽  
pp. 1-19
Author(s):  
Styliani Antonakopoulou ◽  
Andreas Veglis

The purpose of this article is to examine the quality of user comments on the Facebook posts of the Greek Public Broadcasting Corporation (ERT) with a view to acquiring an in-depth understanding of the way the users express themselves publicly. Moreover, the article has looked into which characteristics of the posts prompt the users to comment and whether post time is related to user comments. In all, 2547 user comments recorded on ERT digital platform have been analysed, the majority of which feature negative content. The posts that include a photo have a positive influence on users and result in increased interaction, while the relation between comments and post type is also ascertained.


2021 ◽  
Vol 62 ◽  
pp. 102611
Author(s):  
Widya Paramita ◽  
Huynh Ba Chan Nhu ◽  
Liem Viet Ngo ◽  
Quan Ha Minh Tran ◽  
Gary Gregory

2021 ◽  
Vol 9 (1) ◽  
Author(s):  
Sarah A. Chapman ◽  
Katherine Tjasink ◽  
Johann Louw

Background: Growing numbers of developing countries are investing in National Evaluation Systems (NESs). A key question is whether these have the potential to bring about meaningful policy change, and if so, what evaluation approaches are appropriate to support reflection and learning throughout the change process.Objectives: We describe the efforts of commissioned external evaluators in developing an evaluation approach to help critically assess the efficacy of some of the most important policies and programmes aimed at supporting South African farmers from the past two decades.Method: We present the diagnostic evaluation approach we developed. The approach guides evaluation end users through a series of logical steps to help make sense of an existing evidence base in relation to the root problems addressed, and the specific needs of the target populations. No additional evaluation data were collected. Groups who participated include government representatives, academics and representatives from non-governmental organisations and national associations supporting emerging farmers.Results: Our main evaluation findings relate to a lack of policy coherence in important key areas, most notably extension and advisory services, and microfinance and grants. This was characterised by; (1) an absence of common understanding of policies and objectives; (2) overly ambitious objectives often not directly linked to the policy frameworks; (3) lack of logical connections between target groups and interventions and (4) inadequate identification, selection, targeting and retention of beneficiaries.Conclusion: The diagnostic evaluation allowed for uniquely cross-cutting and interactive engagement with a complex evidence base. The evaluation process shed light on new evaluation review methods that might work to support a NES.


2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Yashuang Wang ◽  
Yan Ji

Abstract Background Student engagement can predict successful learning outcomes and academic development. The expansion of simulation-based medical and healthcare education creates challenges for educators, as they must help students engage in a simulation-based learning environment. This research provides a reference for facilitators of simulation teaching and student learning in medical and health-related majors by providing a deep understanding of student engagement in a simulation-based learning environment. Methods We conducted semi-structured interviews with ten medical and healthcare students to explore their learning types and characteristics in a simulation-based learning environment. Thematic analysis was used to analyse the data. Results The interviews were thematically analysed to identify three types of student engagement in the simulation-based learning environment: reflective engagement, performance engagement, and interactive engagement. The analysis also identified eight sub-themes: active, persistent, and focused thinking engagement; self-directed-learning thinking engagement with the purpose of problem solving; active “voice” in class; strong emotional experience and disclosure; demonstration of professional leadership; interaction with realistic learning situations; support from teammates; and collegial facilitator-student interaction. Conclusions The student interview and thematic analysis methods can be used to study the richness of student engagement in simulation-based learning environments. This study finds that student engagement in a simulation-based learning environment is different from that in a traditional environment, as it places greater emphasis on performance engagement, which combines both thinking and physical engagement, as well as on interactive engagement as generated through interpersonal interactions. Therefore, we suggest expanding the learning space centring around “inquiry”, as it can help strengthen reflective communication and dialogue. It also facilitates imagination, stimulates empathy, and builds an interprofessional learning community. In this way, medical and healthcare students can learn through the two-way transmission of information and cultivate and reshape interpersonal relationships to improve engagement in a simulation-based learning environment.


2021 ◽  
Author(s):  
Hilkka Ingrid Forster

The use of Augmented Reality (AR) as an immersive and interactive engagement tool for art and cultural institutions is increasing. AR, when used in a meaningful way, has shown great potential for discovery-based learning experiences. My research considers the potential of AR for photographic collections in museums and archives by addressing two key questions. How can digital tools like AR serve to enhance our understanding of photographs as both object and image? What are the implications and limitations of this technology when used for this purpose? These questions are explored further in the form of a creative project that builds on how AR can be used to enhance interaction with photographic material in archives. These questions are explored further in the form of a creative project that builds on how AR combined with multimedia storytelling can be used to interact with photographic material in archives.


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