scholarly journals THE DEVELOPMENT OF A CONCEPTUAL FRAMEWORK FOR MOBILE SOCIAL COMMERCE AND PURCHASING DECISIONS: A SYSTEMATIC LITERATURE REVIEW FROM 2010 – 2020

2021 ◽  
Vol 18 (2) ◽  
pp. 115-132
Author(s):  
Shirley Law Kheen ◽  
◽  
Mohd Nazri Mohd Noor ◽  
Keyword(s):  
Social Media ◽  
Online Community ◽  
Risk Tolerance ◽  
Consumer Involvement ◽  
User Engagement ◽  
Social Commerce ◽  
Purchasing Decisions ◽  
Positive Attitudes ◽  
Technology Advancement ◽  
New Business

This paper aims to develop a framework for mobile social commerce purchase decisions based on the existing literature. Social media and mobile technology advancement has shifted the way contemporary selling is conducted online. This new business model has revolutionised the relationship between consumers and businesses. Mobile social commerce integrates the features of social media, which enables the interactions between users during their mobile shopping experience. Users’ creativities provide innovative solutions in user generated content (UGC) that not only solves their own problems, but also provides possible improvements to products and services. Even so, the authenticity of UGC and the possibility of fabrication remains a challenge that needs to be resolved. Previous studies have shown that user engagement in UGC has a significant effect on enhancing the efficiency of social interaction between businesses and consumers. The corresponding purchasing decisions depend on the degree of consumer involvement in UGC. Based on a review of the literature from 2010 – 2020, the positive attitudes towards online community knowledge sharing will positively influence consumers’ purchasing decisions. A favourable review about the products or services that generate strong positive attitudes is more likely to be considered by consumers. Thus, their purchasing decisions are determined by their commitment to an attitude. The risk perception of consumers differs from various dimensions and capacities. The risk tolerance of each purchasing goal will have an effect on their purchasing decisions. The framework proposed in this study can be further tested in the context of Malaysian consumers.

scholarly journals Internal Factors within Entrepreneurs that Influence the Acceptance and Use of Social Commerce among SMEs in Malaysia

2016 ◽  
Vol 11 (1) ◽  
pp. 35 ◽  
Author(s):  
Azilahwati Binti Adam ◽  
Jessnor Elmy Binti Mat Jizat ◽  
Mohd Asri Bin Mohd Nor
Keyword(s):  
Social Media ◽  
Self Efficacy ◽  
Information And Communications Technology ◽  
Communications Technology ◽  
Social Commerce ◽  
Internal Factors ◽  
Business World ◽  
Business Innovation ◽  
Technological Advances ◽  
New Business

<p>Current technological advances, particularly in information and communications technology (ICT) and social media have sparked a phenomenon in the business world. The existence of social commerce (s-commerce), which is a combination of e-commerce and social media, has opened up greater opportunities for SMEs in Malaysia. The use of s-commerce as a medium for marketing and buying and selling is capable of helping SMEs to increase the sales and profitability of their businesses. However, according to studies conducted by SME Corp Malaysia, the usage of e-commerce and social media is still low. Attitude and self-efficacy are variables that are often used in studies related to entrepreneurs and their intention to accept a new business innovation or technology. Therefore, this study was undertaken to identify the internal factors within entrepreneurs, namely attitude and self-efficacy, which influence the acceptance and use of s-commerce among SMEs in Malaysia.</p><p> </p>

scholarly journals Revised and Extended Social Commerce Technology Adoption in e-business of Pakistan

2019 ◽  
Vol 5 (2) ◽  
pp. 52-58
Author(s):  
Yasir Ali Solangi ◽  
Zulfiqar Ali Solangi ◽  
Zulfikar Ahmed Maher ◽  
Madihah Abd. Aziz ◽  
Mohd Syarqawy Hamzah ◽  
...  
Keyword(s):  
Social Media ◽  
Social Marketing ◽  
Structural Equation ◽  
Online Community ◽  
Marketing Channel ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Social Commerce ◽  
Perceived Ease Of Use

Social commerce is a new perspective change in modern electronic business procedures bringing together individuals on social media sites and opens up another electronic social marketing channel to establish business. In developing countries like Pakistan, e-business can help organizations using social commerce and social marketing intelligently on particular social network sites to grasp their business clients while they are interacting with their online community on the social media sites. This study investigated consumers’ behavior towards adoption of social commerce and introduced a revised and extended social commerce technology model. The investigation proved the proposed model is valid by confirming loading factor, Kaiser-Mayer-Olkin (KMO), reliability analysis, and structural equation modeling approach for hypotheses tests. The study found Perceived Ease of Use (PEU), Perceived Usefulness (PU), Social Media Influence (SMI), and Risk (RI) have significant impact on social commerce adoption in e-business of Pakistan. More, Trust (TR) and Web experience (WXP) were insignificant that revealed the preventive behavior towards adoption of social commerce in e-business of Pakistan.

Mediating impact of fan-page engagement on social media connectedness and followers purchase intention

2018 ◽  
Vol 42 (7) ◽  
pp. 1082-1105 ◽  
Author(s):  
Zoha Rahman ◽  
Sedigheh Moghavvemmi ◽  
Kumaran Suberamanaian ◽  
Hasmah Zanuddin ◽  
Hairul Nizam Bin Md Nasir
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Structural Equation ◽  
Consumer Involvement ◽  
Mediating Effect ◽  
Customer Engagement ◽  
Social Commerce ◽  
Content Type ◽  
Involvement Theory ◽  
The Impact

PurposeThe purpose of this paper is to identify the mediating effect of fan-page followers’ engagement activities and moderating role of followers’ demographic profile and trust level on their purchase intention.Design/methodology/approachThis study utilised the customer engagement behaviour and consumer involvement theory as a foundation to explore the impact of variables. Structural equation modelling was utilised to test the model with the data collected from 307 Facebook fan pages’ followers of five Malaysian companies.FindingsIt was shown that following fan pages will influence fan page engagement, which in turn affects purchase intention and social media connectedness. Further analysis indicated that the impact of “follow” and “engagement” on purchase intention differs between genders, ages, level of trust and income.Research limitations/implicationsThe study serves as a basic fundamental guideline for academics and researchers to interpret the concept of following fan pages and engagement actions and its effects on purchase intention and social media connectivity, as well as opening a vast area of unexplored researches on the subject of social media.Practical implicationsThe research provides information for business-to-consumer companies in utilising fan page based on user categories.Originality/valueThis study proposes the application of an empirically tested framework to the fan-page follow actions. The authors argue that this framework can provide a useful foundation for future social commerce research. The results would help academics be aware of fan page and its user’s engagement actions, which will provide a new avenue of research.

Millennials Consumers' Behaviors between Trends and Experiments

2019 ◽  
Vol 9 (4) ◽  
pp. 45-60 ◽  
Author(s):  
Muhammad Anshari ◽  
Yabit Alas ◽  
Abdur Razzaq ◽  
Masitah Shahrill ◽  
Syamimi Ariff Lim
Keyword(s):  
Social Media ◽  
Group Discussion ◽  
Analytical Framework ◽  
Business Strategies ◽  
Way Of Life ◽  
Technology Advancement ◽  
The Social ◽  
New Business ◽  
Huge Impact ◽  
User Friendly

Millennial consumer behaviors approach purchasing or shopping things differently when compared to what earlier generations encountered. Each generational cohort shares a common technological, social, political, historical, and economic environment that shapes and distinguishes them from one another and the millennial generation is using social media as a shopping platform. Technology advancement has become far more user-friendly during millennials' lifetimes, as they are attached to the social media given that it has become a platform that is utilized to communicate and shop. The aim of the study is to look at the characteristics of consumers' behaviors as it has a huge impact on the development of new business strategies. This article provides an analytical framework of millennial consumers' behaviors based on previous studies along with data collected from a focus group discussion. The study finds that millennials are more confident compared to earlier generations, more willing to be experimented on and willing to experiment, and are fashionable trend-wise. In terms of technology adoption, millennials have adopted technology as a way of life which makes full use of its functions ranging from communication to entertainment and optimized social media presence is essential for brands that are targeting millennials.

scholarly journals Use of Social Commerce to Develop Intentions to Buy With Mediating Role of Social Support

2019 ◽  
Vol 5 (1) ◽  
pp. 63-78
Author(s):  
Lutf Ullah ◽  
Rehana Kousar ◽  
Irum Saba ◽  
Allah Bakhsh Khan
Keyword(s):  
Social Support ◽  
Social Media ◽  
Web 2.0 ◽  
Social Networking ◽  
Social Networking Sites ◽  
Structural Model ◽  
Future Research ◽  
Social Commerce ◽  
Mediating Role ◽  
New Business

Web 2.0 technology and social media have paved a new way for the communication for individuals and for the businesses of e-commerce firms. This technology has opened the opportunities to introduce new business model which incorporates several social aspects of individuals. As Social Networking Sites are gaining more popularity, these have formed the links between internet consumers and it has become a critical way of getting knowledge for individuals. It has introduced social commerce which is joining of three concepts; e-commerce, web 2.0 and social media. E-commerce firms have started to engage their potential consumers on social media websites for the sake of contacting potential consumers and getting feedback on their products and services. Social Commerce is expanding because of its importance in information sharing. However, emotional support is also considered important factor which is comprised of informational and emotional factors that lead to trust and then ultimately, intentions to buy. This proposed structural model was assessed through collecting data from the online buyers of Pakistan through social media. It was found that in order to generate intentions to buy through social networking sites, social support is vital component that should be focused by the online businesses. This paper is concluded with research limitations and some suggestions for future research.

Harnessing the Potential of Virtual Communities

2016 ◽  
pp. 133-144
Author(s):  
Dharmendra Pandey
Keyword(s):  
Online Community ◽  
Virtual Communities ◽  
Virtual Community ◽  
Sustainable Growth ◽  
Social Software ◽  
User Engagement ◽  
Exploratory Research ◽  
Social Commerce ◽  
Strategic Approach ◽  
Collaborative Publishing

We are living in a knowledge oriented society where empowered and well informed customers can participate, collaborate, disseminate, and channelize information and opinion among other stakeholders of an organization. Today, we have system and tools through which we can tap the expertise of a virtual group to make rational decisions. Social commerce is enabling collaborative publishing and facilitating in management of common databases for sharing knowledge. A Virtual community is a group of people with some shared interest who connect and interact with each other over a period of time using technology. A Social software regulates the activities of the participants. Prospective customers and existing consumers join these communities because they provide multifaceted opportunities and leanings to the participants. The aim of this exploratory research is to develop strategic approach to virtual communities for effective online community management and user engagement for sustainable growth.

Millennials Consumers' Behaviors between Trends and Experiments

2021 ◽  
pp. 1492-1508
Author(s):  
Muhammad Anshari ◽  
Yabit Alas ◽  
Abdur Razzaq ◽  
Masitah Shahrill ◽  
Syamimi Ariff Lim
Keyword(s):  
Social Media ◽  
Group Discussion ◽  
Analytical Framework ◽  
Business Strategies ◽  
Generational Cohort ◽  
Technology Advancement ◽  
The Social ◽  
New Business ◽  
Huge Impact ◽  
User Friendly

Millennial consumer behaviors approach purchasing or shopping things differently when compared to what earlier generations encountered. Each generational cohort shares a common technological, social, political, historical, and economic environment that shapes and distinguishes them from one another and the millennial generation is using social media as a shopping platform. Technology advancement has become far more user-friendly during millennials' lifetimes, as they are attached to the social media given that it has become a platform that is utilized to communicate and shop. The aim of the study is to look at the characteristics of consumers' behaviors as it has a huge impact on the development of new business strategies. This article provides an analytical framework of millennial consumers' behaviors based on previous studies along with data collected from a focus group discussion. The study finds that millennials are more confident compared to earlier generations, more willing to be experimented on and willing to experiment, and are fashionable trend-wise. In terms of technology adoption, millennials have adopted technology as a way of life which makes full use of its functions ranging from communication to entertainment and optimized social media presence is essential for brands that are targeting millennials.

INSTRUMENT VALIDATION TO DETERMINE THE RELATIONSHIP BETWEEN SOCIAL MEDIA ACCEPTANCE AND CUTI-CUTI 1 MALAYSIA FACEBOOK USER ENGAGEMENT

2020 ◽  
Vol 5 (1) ◽  
pp. 480
Author(s):  
Muhamad Shamsul Ibrahim ◽  
Khairulhimi A Manap ◽  
Nan Zakiah Megat Ibrahim
Keyword(s):  
Social Media ◽  
User Experience ◽  
Online Community ◽  
Current Trend ◽  
User Involvement ◽  
Subjective Norms ◽  
User Engagement ◽  
Validity And Reliability ◽  
Alternative Source ◽  
Source Of Information

The organisation is struggling to find a way to use social media effectively as it creates much interest and could offer so many things to users. Thus, many organisations have changed to use social media to keep up with the current trend and to stay relevant. The online community tends to be influenced by social networking tool and its interactive ability. Social media content for tourism for example can become an alternative source of information for users to plan their holiday to the preferred destinations. Facebook also acts as main user source of information because they could get direct and most recent feedback from the Facebook community. Thus, this study is conducted to determine the relevance variable related to Facebook user involvement to search for information. Relevance variables are identified using factor analysis for its validity and reliability. The analysis omitted 31 items from 61 in total after the validation and reliability test. Thus, the study found that only subjective norms, perceived behaviour control, Facebook user experience, Facebook user response, and Facebook user engagement are the remaining variables that are relevant in this research context. In addition, correlation test results indicate that there is a relationship between the subjective norms and perceived behaviour control with Facebook user experience, the Facebook user experience and Facebook user response with Facebook user engagement.

The role of customer brand engagement in the use of Instagram as a “shop window” for fashion-industry social commerce

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Aida Molina-Prados ◽  
Francisco Muñoz-Leiva ◽  
M. Belén Prados-Peña
Keyword(s):  
Social Media ◽  
Cognitive Processing ◽  
Consumer Involvement ◽  
Customer Engagement ◽  
Equation Modeling ◽  
Social Commerce ◽  
Content Type ◽  
Brand Engagement ◽  
Brand Involvement ◽  
Positive Effect

PurposeThe purpose of this paper is to analyze how fashion consumers behave when they make purchases using social media platforms – specifically, Instagram. In particular, the work examines the role played by consumer–brand involvement and self–brand connection (SBC) as predictors of customer brand engagement (CBE).Design/methodology/approachIn this paper, social commerce-adoption is modeled, using three variables: customer engagement, SBC and fashion-consumer brand-involvement. Using a personal online survey, data on social media users classified as millennials and Generation Z were collected. The model is analyzed using structural equation modeling (SEM).FindingsConsumer involvement in fashion has a positive effect on cognitive processing and activation, but not on affection. SBC has a positive effect on all three analyzed dimensions. Finally, gender is found to exert a moderating effect on the relationship between the “CBE activation” dimension and brand loyalty.Research limitations/implicationsThe research was conducted during the lockdown imposed due to the COVID-19 pandemic, which may have influenced the responses. Other limitations and potential lines of research for the future are presented at the end of the paper.Practical implicationsSome of the results of this study can directly inform the social media strategies of fashion companies that use Instagram as a channel of communication with their customers. They can also contribute to incentivizing co-created content and increasing consumption among both men and women.Originality/valueThe present study contributes to addressing the scarcity of studies dealing with CBE and social commerce in the fashion sector and, in particular, fashion-consumer behavior on social media (specifically, Instagram).

PROSPEK USAHA INOVASI SPEAKER DAN PAJANGAN UNIK UPAYA PEMANFAATAN LIMBAH GULUNGAN KERTAS

2019 ◽  
Vol 2 (2) ◽  
pp. 171
Author(s):  
Saputri Rizki Ramadhanti ◽  
Joti Dina Kartikasari ◽  
Alfian Muttoqim Muttoqim ◽  
Umi Farida Farida ◽  
Amanda Oktaviani Amanda
Keyword(s):  
College Students ◽  
Social Media ◽  
Economic Value ◽  
Waste Paper ◽  
Direct Selling ◽  
Paper Waste ◽  
Entrepreneurial Spirit ◽  
Surrounding Environment ◽  
Business Opportunities ◽  
New Business

The amount of paper waste, especially paper waste of yarn rolls in the socks manufactured factory and the convection industry that has not been used to get high economic value is an opportunity to open a new business, especially in the electronic and art craft product. SEPIK PANIK (Speaker of Music and Unique Display of Waste Paper Rolls) is an innovation from processing paper waste to be a unique speaker. The purposes of this program are: 1) Utilizing paper waste to get high selling value. 2) Creating handmade products from paper waste into speakers as well as unique creative display. 3) To accommodate the desire of college students who have entrepreneurial spirit and artistic creations to open new business opportunities. The method of make this SEPIK PANIK product includes 1) Making paper tube of speaker and 2) Making a Unique Display. The Sales of this product have been carried out during May to August 2019, products that have been sold are 34 units, obtained a profit of Rp. 1.170,000. Sales and promotion methods are carried out both online through social media and offline, namely direct selling and consignment. Based on these results, this business is very profitable and can benefit the surrounding environment.

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