scholarly journals Cultural dimensions in online purchase behavior: Evidence from a cross-cultural study

2021 ◽  
Author(s):  
Monica Faraoni ◽  
Lala Hu ◽  
Riccardo Rialti ◽  
Lamberto Zollo
Keyword(s):  
Conceptual Model ◽  
Cultural Differences ◽  
Perceived Risk ◽  
Cross Cultural ◽  
Cultural Dimensions ◽  
Purchase Behavior ◽  
Online Behavior ◽  
Website Usability ◽  
Online Purchase ◽  
Asian Consumers

AbstractThe objective of this research is to investigate how cultural differences affect consumers’ online purchase behavior. We reviewed the recent literature on cross-cultural studies on online behavior and building on Hofstede’s theory of cultural dimensions and the theory of planned behavior (TPB), we developed a conceptual model exploring how the dimensions of national culture influence perceptions of website usability, trust, and perceived risk, which in turn impact on intention to use and online purchase behavior. A web-based questionnaire was distributed to a sample of 350 European and Asian consumers actively using Alibaba e-commerce platforms. The conceptual model was validated through a confirmatory factor analysis (CFA), while structural equation modelling (SEM) was used to empirically test the hypothesized relationships among variables. Results showed how culture significantly influenced website usability and perceived risk in European consumers and, in turn, their intention and behavior. Differently, culture significantly influenced trust of Asian consumers, as well as their intention and online behavior. With this study, we contribute to the literature on consumer online purchase behavior from a cross-cultural perspective. As culture emerged among the significant antecedents of mechanisms explaining online purchase behavior, e-tailers should tailor digital marketing strategies according to consumer cultural differences.

THE EFFECT OF WEB VENDOR TRUST ON TURKISH ONLINE SHOPPERS BUYING BEHAVIOR

2012 ◽  
Vol 01 (06) ◽  
pp. 87-96
Author(s):  
Tolon Metehan ◽  
Zengin Asude Yasemin
Keyword(s):  
Customer Loyalty ◽  
Perceived Risk ◽  
Risk Perceptions ◽  
Online Shopping ◽  
Point Of View ◽  
Purchase Behavior ◽  
Buying Behavior ◽  
Online Purchase ◽  
Online Shoppers ◽  
Virtual Platform

Firms’ primary objectives are gaining profit and providing continuity. During the recent years virtual platforms are the most popular and strategic way to achieve these objectives. According to this, firms try find different markets to improve their market share as well as their profits. From this point of view increase in sales at virtual platform depends on customers’ trust upon total online system in the related market. In order to create customer loyalty at virtual platform, firms must build trust between firm and customer. For this purpose, it is of strategic importance for e-commerce to create trust among their customers. At this point, firms have to determine trust and perceived risk related to online shopping. Especially firms which want to operate in internet have to analyze trust dimensions and risk perceptions of customers in related online shopping. In this study, the effect of the trust and perceived risk of Turkish customers over online purchase behavior/online shopping has been presented empirically.

Servant-Leadership with Cultural Dimensions in Cross-Cultural Settings

2014 ◽  
pp. 48-70 ◽  
Author(s):  
David Whitfield
Keyword(s):  
Organizational Culture ◽  
Servant Leadership ◽  
Cultural Differences ◽  
Cross Cultural ◽  
Cultural Dimensions ◽  
Cultural Barriers ◽  
Leadership Characteristics ◽  
Organizational Failure

This chapter demonstrates how the power of servant-leadership characteristics and nine cultural dimensions offer intercultural leaders increased capacity in cross-cultural workplaces. Servant-leadership characteristics are paired with cultural dimensions based on their corresponding commonalities to provide intercultural leaders potential tools and strategies to successfully ameliorate cultural barriers, to productively navigate cultural differences, and to build an organizational culture of inclusion, collaboration, and participation. The main objective of the chapter is to increase intercultural leader capacity to lead in culturally mixed organizations, be they domestic or international, resulting in minimizing or avoiding institutional or organizational failure.

How Can Secure Websites Improve Buying Intention?

2014 ◽  
Vol 26 (2) ◽  
pp. 41-59
Author(s):  
Natalia Vila ◽  
Inés Kuster
Keyword(s):  
Middle Class ◽  
Conceptual Model ◽  
Perceived Risk ◽  
Ease Of Use ◽  
The Other ◽  
Website Usability

A conceptual model is proposed to show 3 effects of augmenting security perceptions (more pleasure, less perceived risk and higher trust) in order to improve buying intention. The role of usability in reinforcing these direct and indirect security effects has also been tested. This study examines the reinforcement of previous relationships in highly usable contexts. To test this, a fictitious website was designed for a nonexistent clothing company directed at the segment of middle class consumers. Two blocks of changes were made to alter website usability: one concerning website speed and the other related to ease of use. Results for a study sample of 170 respondents show that in usable contexts (that is, with quicker, functional websites), when website security perceptions augment, this leads to stronger effects (in terms of pleasure, trust and perceived risk) thereby simultaneously increasing buying intention.

scholarly journals Cultural variations in whether, why, how, and at what cost people are proactive: A followership perspective

2020 ◽  
pp. 204138662096052
Author(s):  
Tina Urbach ◽  
Deanne N. Den Hartog ◽  
Doris Fay ◽  
Sharon K. Parker ◽  
Karoline Strauss
Keyword(s):  
Cultural Differences ◽  
Future Orientation ◽  
Cross Cultural ◽  
Cultural Dimensions ◽  
Future Research ◽  
Work Behaviors ◽  
Cultural Variations ◽  
Cross Cultural Differences ◽  
Societal Culture ◽  
Implicit Followership Theories

The objective of this conceptual article is to illustrate how differences in societal culture may affect employees’ proactive work behaviors (PWBs) and to develop a research agenda to guide future research on cross-cultural differences in PWBs. We propose that the societal cultural dimensions of power distance, individualism–collectivism, future orientation, and uncertainty avoidance shape individuals’ implicit followership theories (IFTs). We discuss how these cross-cultural differences in individuals’ IFTs relate to differences in the mean-level of PWB individuals show ( whether), in the motivational states driving individuals’ PWBs ( why), in the way individuals’ enact PWBs ( how), and in the evaluation of PWBs by others ( at what cost). We recommend how future research can extend this theorizing and unpack the proposed cross-cultural differences in PWBs, for example, by exploring how culture and other contextual variables interact to affect PWBs.

scholarly journals Factors Affecting Millennials’ Attitudes toward Luxury Fashion Brands: A Cross-Cultural Study

2019 ◽  
Vol 12 (6) ◽  
pp. 69 ◽  
Author(s):  
Regina Burnasheva ◽  
Yong GuSuh ◽  
Katherine Villalobos-Moron
Keyword(s):  
Social Media ◽  
Purchase Intentions ◽  
Cross Cultural ◽  
Cultural Dimensions ◽  
Luxury Brands ◽  
Factors Affecting ◽  
Media Usage ◽  
Need For Uniqueness ◽  
Online Purchase ◽  
Luxury Market

The millennials are an important cohort in luxury market, because of their purchasing power and the power of social media interaction. However, little is known about factors underlying their attitudes toward luxury fashion brands and online purchase intentions. This study explores whether materialism, a need for uniqueness, susceptibility to informative influence, and social media usage affect millennials’ attitudes toward luxury fashion brands and online purchase intentions. In addition, this research examines cross-cultural differences between Russian and Korean millennials based on four cultural dimensions of Hofstede’s model. The results indicated that all factors significantly related to attitudes towards luxury brands, and this, in turn, positively effect on online purchase intentions. Moreover, the results indicated that millennials from Korea and Russia pursue a need for uniqueness, some differences were revealed regarding materialism, susceptibility to informative influence and social media usage. Theoretical and practical implications are further discussed.

scholarly journals Exploring Cross-Cultural Differences In Social Knowledge Creation And Exchange: A Preliminary Examination

2011 ◽  
Vol 15 (1) ◽  
Author(s):  
John Girard ◽  
Andy Bertsch
Keyword(s):  
Cultural Differences ◽  
Knowledge Creation ◽  
Cultural Models ◽  
Correlation Coefficients ◽  
Cross Cultural ◽  
Cultural Dimensions ◽  
Social Knowledge ◽  
Cross Cultural Differences ◽  
Cultural Research ◽  
The Social

This paper chronicles an exploratory, in-progress research project that compares the findings of Hofstede’s cross-cultural research with those of Forrester’s Social Technographics research.  The aim of the project is to determine if a relationship exists between cultural differences and social knowledge creation and exchange.  Part one of the study mapped Davenport and Prusak’s information and knowledge creation theories to the six components of Forrester’s Social Technographics study (creators, critics, collectors, joiners, spectators, and inactives).  Next, the Social Technographics results from 13 nations were compared with Hofstede’s four cultural dimensions (power distance, individualism, uncertainty avoidance, masculinity).  The analysis included exploring the relationship visually using 24 scatter diagrams, running correlation coefficients (Peasson’s r) for each relationship, testing for significance of Pearson’s r, and finally conducting regression analyses on each relationship. Although the authors believe that culture influences behaviours, this study did not reveal any reasonable relationships between culture and placement along the Social Technographics.  However, it is possible that there exists problems in the Hofstede scales.  The Hofstede scales have been highly criticized in the literature.  It may be that other cross-cultural models such as GLOBE, Schwartz, Triandis, or others may yield different results.  In this regard, further research is necessary.  The next phase of the project will compare Social Technographics with the GLOBE project findings.

Cross-Cultural Differences in Perceived Risk of Online Shopping

2004 ◽  
Vol 4 (2) ◽  
pp. 20-29 ◽  
Author(s):  
Hanjun Ko ◽  
Jaemin Jung ◽  
JooYoung Kim ◽  
Sung Wook Shim
Keyword(s):  
Cultural Differences ◽  
Perceived Risk ◽  
Online Shopping ◽  
Cross Cultural ◽  
Cross Cultural Differences
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