How Can Secure Websites Improve Buying Intention?

2014 ◽  
Vol 26 (2) ◽  
pp. 41-59
Author(s):  
Natalia Vila ◽  
Inés Kuster

A conceptual model is proposed to show 3 effects of augmenting security perceptions (more pleasure, less perceived risk and higher trust) in order to improve buying intention. The role of usability in reinforcing these direct and indirect security effects has also been tested. This study examines the reinforcement of previous relationships in highly usable contexts. To test this, a fictitious website was designed for a nonexistent clothing company directed at the segment of middle class consumers. Two blocks of changes were made to alter website usability: one concerning website speed and the other related to ease of use. Results for a study sample of 170 respondents show that in usable contexts (that is, with quicker, functional websites), when website security perceptions augment, this leads to stronger effects (in terms of pleasure, trust and perceived risk) thereby simultaneously increasing buying intention.

2019 ◽  
Vol 31 (2) ◽  
pp. 734-752 ◽  
Author(s):  
Jee-Won Kang ◽  
Young Namkung

PurposeThis paper aims to examine consumers’ behaviors toward personalized services offered by branded mobile apps in the food service industry by applying privacy calculus theory and technology acceptance model (TAM). Further, this research identified the moderating role of technology anxiety.Design/methodology/approachAn online survey was carried out to investigate the role of personalization on continuance intention toward branded mobile apps. In total, 348 valid responses were analyzed to test hypotheses using structural equation modeling.FindingsThe results show that personalization had significantly affected perceived benefit, perceived risk and perceived ease of use. Perceived benefit had positive effects on perceived value of disclosure, but perceived risk did not affect perceived value of disclosure. Perceived value of disclosure and perceived ease of use were linked to trust. Trust, in turn, positively affected intentions to use mobile apps. With regard to the moderating effect of technology anxiety, it had a significant moderating impact on the relationship between personalization and perceived risk. However, it did not moderate the relationship between personalization and perceived benefit.Practical implicationsThe findings of this study could provide useful theoretical and practical implications related to the successful implementation of mobile marketing.Originality/valueThis study proposes the integrated model of privacy calculus theory and the TAM for deeper understanding of the customers’ responses toward personalization of branded mobile apps.


Author(s):  
Carl Marnewick ◽  
Annlizé Marnewick

In a fast-paced and changing world demanded by Industry 4.0, the continuous delivery of products and level of integration of technologies are required. This is achieved through the introduction of agile but agile itself demands changes in the way projects are managed. The role of the project manager itself is changing from a command and control to a collaborative and coaching style of leadership. Project teams on the other hand should be self-organizing and self-directed to be agile. Managing agile teams requires a different approach as the idea is to deliver workable solutions and products at a faster space. New project manager skills and competencies are required as well as ways to manage agile teams. A conceptual model is introduced, highlighting the required enablers for an agile environment. The enablers have an impact on how the agile project manager interacts with the agile team. The end result is that products are faster deployed enabling organizations to react to the changes demanded by Industry 4.0.


2020 ◽  
Vol 32 (11) ◽  
pp. 3365-3389 ◽  
Author(s):  
Jiangchi Zhang ◽  
Chaowu Xie ◽  
Jianying Wang ◽  
Alastair M. Morrison ◽  
J. Andres Coca-Stefaniak

Purpose The purpose of this paper is to examine the effect of hotel safety leadership on employee safety behavior during the COVID-19 pandemic, and the mediation role of belief restoration and the moderation role of perceived risk between safety leadership and behavior were also investigated. Design/methodology/approach The COVID-19 outbreak served as the background for a questionnaire survey of 23 hotels in China with 1,594 valid responses being received. The statistical analysis techniques used were exploratory and confirmatory factor analysis, correlation analysis, structural equation modeling and hierarchical regression. Findings The results showed that: hotel safety leadership positively affected employee safety behavior (compliance, participation and adaptation); belief restoration partially mediated the influence of safety leadership on safety behavior; and perceived risk negatively moderated the direct effect and the mediation effect of “safety leadership – belief restoration – safety behavior.” Research limitations/implications The main limitation was that the questionnaires were collected with the same measurement system within a certain period of time (cross-sectional design). Then, future research should test and expand this conceptual model in different crises, business fields, theoretical orientation and cultural backgrounds. Practical implications Hotels should develop management strategies based on safety leadership and motivate and promote employee safety behavior from the four aspects of safety coaching, care, motivation and control. Originality/value This investigation expanded the research on the effectiveness of safety leadership and especially with respect to safety in the hospitality industry during a major global crisis. Also, the research conceptual model and variables contained therein are original contributions to the hospitality research literature.


2016 ◽  
Vol 29 (1) ◽  
pp. 118-139 ◽  
Author(s):  
Ali Abdallah Alalwan ◽  
Yogesh K. Dwivedi ◽  
Nripendra P. P. Rana ◽  
Michael D. Williams

Purpose – The purpose of this paper is to propose and examine a conceptual model that best explains the key factors influencing Jordanian customers ' intention to adopt mobile banking (MB). Design/methodology/approach – The proposed conceptual model was based on the Technology Acceptance Model (TAM). This was extended by adding perceived risk and self-efficacy as an external factors. Structural equation modelling (SEM) was conducted to analyse the data collected from the field survey questionnaires administered to a convenience sample of Jordanian banking customers. Findings – The results showed that behavioural intention is significantly influenced by perceived usefulness, perceived ease of use, and perceived risk. Research limitations/implications – Practical and theoretical implications for both Jordanian banks and researchers in the MB context are also discussed in the concluding section. Originality/value – MB-related issues are yet to be examined empirically in the Jordanian context. This submission has attempted to fill this gap by empirically examining some of the important factors influencing the adoption of MB from the Jordanian customers’ perspective.


2018 ◽  
Vol 9 ◽  
pp. 20-35 ◽  
Author(s):  
Juan Miguel Alcántara-Pilar ◽  
Francisco Javier Blanco-Encomienda ◽  
Tanja Armenski ◽  
Salvador Del Barrio-García

2019 ◽  
Vol 27 (1) ◽  
pp. 26-46 ◽  
Author(s):  
Mohamed Abdelhamid ◽  
Victoria Kisekka ◽  
Spyridon Samonas

Purpose The purpose of this study is to understand why individuals choose to avoid using e-services due to security concerns and perceived risk when these factors are affected by the perceived degree of government cybersecurity preparedness against cyberattacks. Design/methodology/approach The authors adopt the information systems success model to predict the role of government security preparedness efforts in influencing the determinants of e-services avoidance. The conceptual model includes four variables: security concerns, perceived risk of cyberattacks, perceived government cybersecurity preparedness and e-services avoidance. Data from 774 participants were used to analyze our conceptual model. Findings First, the findings show that security concerns regarding personal information safety and perceived risk of cyberattacks are barriers to e-services use, with the former having a stronger effect. Second, the findings showed that perceived government cybersecurity preparedness significantly reduces security concerns and perceived risk of cyberattacks. Third, the post hoc group analysis between individuals with a bachelor’s degree or higher versus those without a bachelor’s degree showed that the effect of both security concerns and perceived risk of cyberattacks on e-services avoidance was greater for individuals without a bachelor’s degree. The same relationship between perceived risk of cyberattacks and e-services avoidance was not supported for individuals with a bachelor’s degree or higher. Originality/value Extant privacy research fails to adequately examine the role of institutional factors, such as government efforts, and how these mitigate or amplify cybersecurity concerns and risks related to e-services. This research takes the first step toward addressing this limitation by examining the influence of government cybersecurity preparedness efforts on the determinants of e-services avoidance.


2010 ◽  
Vol 09 (01) ◽  
pp. 31-40 ◽  
Author(s):  
Zakaria I. Saleh ◽  
Emad Abushanab

Several variables can influence the adoption of innovation. Human Computer Interaction research has focused on ease of use as the prime determinate of user satisfaction and adoption. This study explores the issues that influence the adoption, and further examines the knowledge of perceived risk as an influence. The study examines existing theory as it pertains to the diffusion of innovation from the perspective of the Internet, and assesses the extent to which Internet technology can be used in building long-term consumer relationships. Despite the high volume of shopping done on the Internet each day, many consumers fail to make online purchases because of continued reluctance to engage in transactions with intermediaries that are not familiar and trusted. Based on the previous studies, this study posits that perceived risk for security of online transactions is one of the factors influencing online purchasing behaviour, and has an effect on the continued use.


2007 ◽  
Vol 4 (6) ◽  
pp. 4241-4264 ◽  
Author(s):  
M. Baudena ◽  
A. Provenzale

Abstract. We discuss a simplifed, conceptual model for the dynamics of the soil-vegetation system in drylands. The model considers the different dynamical processes taking place in vegetated and non-vegetated soil and it distinguishes between the upper soil layer, where rapid evaporation dominates, and the deeper root layer where only plant transpiration takes place. We explore the role of rainfall intermittency and of different plant colonization strategies, and discuss in detail the effect of two different vegetation feedbacks: reduced evaporation due to plant shading and increased infiltration in vegetated areas. The results of the analysis indicate that both temporal rainfall intermittency and the shading/infiltration feedbacks have a beneficial effect on vegetation. However, it turns out that in this model rainfall intermittency and vegetation feedbacks have almost a mutually exclusive role: whenever one of these two components is present, the addition of the other does not further affect vegetation dynamics in a significant way.


Author(s):  
Braden P. L. Hutchinson

Prior to the First World War much of Canada’s toy supply came from Germany. When the guns of August sounded in 1914, Canadian consumers found themselves in the midst of a shortage of mass produced toys, dubbed the ‘toy famine’ in the popular press. Two incompatible solutions ultimately arose to deal with this problem of consumer demand and industrial supply. Middle class women, drawing on their work over the preceding decades distributing and producing toys for philanthropic means and the discourse of the conditioned child, turned to craft production using the labour of returned soldiers to refurbish second hand playthings and produce new ones as artisans. Canadian manufacturers, with the support of the state, pursued a policy designed to industrialize toy production in Canada for competition at home and abroad. In some cases, one group openly resisted the efforts of the other. Ultimately, these two visions made possible a debate about modernity and the role of industrial technology in Canadian family life and consumer culture.


1970 ◽  
Vol 17 (2) ◽  
pp. 57-70
Author(s):  
Yulion Zalpa

This journal means to give an ilustration function and role of santri, as part of middle class people in Indonesia. The result of this journal shows that political dynamics of santri as the middle class always changes in every era. In colonialism era, a group of santri unite to take an independence. Meanwhile, a group of santri in post-independence era want to dominate with an idea to make Islam as the rules of nation and the government must take the policy to limit it. Consequently, a group of santri show more in practical politics in government and the other strategic position in reformation era. However, the identity of group of santri more dissolved by the interest group and another as a result from their position as middle class. Therefore, the role and identity of a group of santri as middle class show the shortage whwn the differences interest and interference of outsider precisely cause the dissension in that group of santri.   Keyword : santri, middle class, politic.


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