Exploring dynamics of sports fan behavior using social media big data - A case study of the 2019 National Basketball Association Finals

2021 ◽  
pp. 102438
Author(s):  
Xi Gong ◽  
Yong Wang
2019 ◽  
Vol 11 (1) ◽  
pp. 35-47
Author(s):  
Rosalyn J. Rufer ◽  
Lisa S. Rufer

With so many people using social media, it is no surprise that sports team at all levels are looking to use social media to increase interactions with the spectators. Consumers appear to choose to use social media to connect with the team, other fans, and feel a sense of belonging to a community. There are many articles that discuss the relationship between social media and sport; however, many of them are not supported with empirical data, nor do they address the gap between fan communities and behavior. This study uses empirical data to try to prove that there is a relationship between social media and creating a brand community for teams in the National Basketball Association (NBA). It adds to the literature by providing empirical evidence between fan communities and fan behavior.


2020 ◽  
Author(s):  
Jiting Tang ◽  
Saini Yang ◽  
Weiping Wang

<p>In 2019, the typhoon Lekima hit China, bringing strong winds and heavy rainfall to the nine provinces and municipalities on the northeastern coast of China. According to the Ministry of Emergency Management of the People’s Republic of China, Lekima caused 66 direct fatalities, 14 million affected people and is responsible for a direct economic loss in excess of 50 billion yuan. The current observation technologies include remote sensing and meteorological observation. But they have a long time cycle of data collection and a low interaction with disaster victims. Social media big data is a new data source for natural disaster research, which can provide technical reference for natural hazard analysis, risk assessment and emergency rescue information management.</p><p>We propose an assessment framework of social media data-based typhoon-induced flood assessment, which includes five parts: (1) <strong>Data acquisition.</strong> Obtain Sina Weibo text and some tag attributes based on keywords, time and location. (2) <strong>Spatiotemporal quantitative analysis.</strong> Collect the public concerns and trends from the perspective of words, time and space of different scales to judge the impact range of typhoon-induced flood. (3) <strong>Text classification and multi-source heterogeneous data fusion analysis.</strong> Build a hazard intensity and disaster text classification model by CNN (Convolutional Neural Networks), then integrate multi-source data including meteorological monitoring, population economy and disaster report for secondary evaluation and correction. (4) <strong>Text clustering and sub event mining.</strong> Extract subevents by BIRCH (Balanced Iterative Reducing and Clustering using Hierarchies) text clustering algorithms for automatic recognition of emergencies. (5) <strong>Emotional analysis and crisis management.</strong> Use time-space sequence model and four-quadrant analysis method to track the public negative emotions and find the potential crisis for emergency management.</p><p>This framework is validated with the case study of typhoon Lekima. The results show that social media big data makes up for the gap of data efficiency and spatial coverage. Our framework can assess the influence coverage, hazard intensity, disaster information and emergency needs, and it can reverse the disaster propagation process based on the spatiotemporal sequence. The assessment results after the secondary correction of multi-source data can be used in the actual system.</p><p>The proposed framework can be applied on a wide spatial scope and even full coverage; it is spatially efficient and can obtain feedback from affected areas and people almost immediately at the same time as a disaster occurs. Hence, it has a promising potential in large-scale and real-time disaster assessment.</p>


2020 ◽  
Vol 28 (1) ◽  
pp. 103-120 ◽  
Author(s):  
Rehan Iftikhar ◽  
Mohammad Saud Khan

Social media big data offers insights that can be used to make predictions of products' future demand and add value to the supply chain performance. The paper presents a framework for improvement of demand forecasting in a supply chain using social media data from Twitter and Facebook. The proposed framework uses sentiment, trend, and word analysis results from social media big data in an extended Bass emotion model along with predictive modelling on historical sales data to predict product demand. The forecasting framework is validated through a case study in a retail supply chain. It is concluded that the proposed framework for forecasting has a positive effect on improving accuracy of demand forecasting in a supply chain.


Author(s):  
Gry C Rustad ◽  
Anders Olof Larsson

This article introduces quantitative reception aesthetics as a method and demonstrates how big data derived from social media services and textual analysis can be employed to uncover hitherto hidden processes of media spectatorship. It demonstrates how mixing quantitative and qualitative methods allows us to understand textual engagement and how media spectatorship evolves over time. Taking the Norwegian web series, Skam (2015–2017), as its case study, the article demonstrates how (web)television engagement on Instagram is linked to aesthetics and narrative events and how textual engagement is more universal than perhaps post-structuralist reception studies of media reception might have us believe.


Author(s):  
Yueming Niu ◽  
Yulin Yao

This article combines qualitative and quantitative analysis to study the ethical issues of Big Data in social media, especially in evaluating websites. First, this article discusses the Big Data ethics of evaluation websites, and finds that there are some problems in the evaluation websites, such as false information, hidden information, and lack of user information protection. Second, this article uses questionnaires to investigate the awareness of users of different genders and ages on the evaluation website and their personal information protection consciousness.


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